{"id":106094,"date":"2025-07-31T00:00:00","date_gmt":"2025-07-31T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/uae-cracks-down-on-social-media-influencers\/"},"modified":"2025-07-31T00:00:00","modified_gmt":"2025-07-31T00:00:00","slug":"uae-cracks-down-on-social-media-influencers","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/07\/31\/uae-cracks-down-on-social-media-influencers\/","title":{"rendered":"UAE cracks down on social media influencers"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The<\/strong> <strong>UAE\u2019s<\/strong><strong> Media Council <\/strong><strong>is making it mandatory for social medi<\/strong><strong>a content creators generating paid or unpaid promotional content online to get advertiser licenses<\/strong>, according to a <a target=\"_blank\" href=\"https:\/\/uaemc.gov.ae\/en\/news\/%d9%85%d8%ac%d9%84%d8%b3-%d8%a7%d9%84%d8%a5%d9%85%d8%a7%d8%b1%d8%a7%d8%aa-%d9%84%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%85-%d9%8a%d8%b7%d9%84%d9%82-%d8%aa%d8%b5%d8%b1%d9%8a%d8%ad-%d9%85%d8%b9%d9%84%d9%86\/\" style=\"\" rel=\"noopener\">statem<\/a><a target=\"_blank\" href=\"https:\/\/uaemc.gov.ae\/en\/news\/%d9%85%d8%ac%d9%84%d8%b3-%d8%a7%d9%84%d8%a5%d9%85%d8%a7%d8%b1%d8%a7%d8%aa-%d9%84%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%85-%d9%8a%d8%b7%d9%84%d9%82-%d8%aa%d8%b5%d8%b1%d9%8a%d8%ad-%d9%85%d8%b9%d9%84%d9%86\/\" style=\"\" rel=\"noopener\">ent<\/a>. This also means that businesses can only engage licensed individuals for social media promotions. The permit requirement will come into effect within three months. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The good news is: You don\u2019t have to pay \u2014 for now. <\/strong>All new permits, including renewals, will be granted without charge for three years. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Travel vloggers be mindful:<\/strong> The regulation also extends to visiting content creators, who will need a Visitor Advertiser Permit \u2014 valid for three months \u2014 to promote content in the UAE. Visitors will be expected to register through a licensed, Council-approved advertising or talent management agency in the UAE. Visitor permits can only be extended once for another three months.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;text-align:left\"><strong>Who\u2019s exempt? <\/strong>Social media users promoting their own products or their own firms through personal accounts are exempt. Similarly, individuals under 18 who generate educational, athletic, cultural, or awareness content also won\u2019t need the permit.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Hand of law extends:<\/strong> Permit holders must stick to the UAE\u2019s media content standards and display their permit numbers on social media profiles. All advertisements must be published through an individual's registered and permitted account, and account holders can\u2019t allow others to advertise using their account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The requirement will come into effect in three months<\/p>\n","protected":false},"author":1,"featured_media":106095,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1561],"tags":[7,1409,135,160],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-106094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulation-watch","tag-enterpriseam-uae","tag-media","tag-regulation","tag-regulation-watch","wpautop","entry"],"acf":{"mongo_id":"464b2b50-c3dd-47c2-91ab-5db05e5b77c6","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/1924.jpg","photo_position":"above","homepage_title":"","full_issue_title":"UAE\u2019s new council regulates social media advertising with license requirements","related_issue":[106084],"teaser":"The requirement will come into effect in three months","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.a41722a6-a7e3-44e0-858c-762335bf1173.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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