{"id":105248,"date":"2025-07-04T00:00:00","date_gmt":"2025-07-04T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/my-morning-routine-obediah-ayton-chairman-of-the-family-office-summit\/"},"modified":"2025-07-04T00:00:00","modified_gmt":"2025-07-04T00:00:00","slug":"my-morning-routine-obediah-ayton-chairman-of-the-family-office-summit","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/07\/04\/my-morning-routine-obediah-ayton-chairman-of-the-family-office-summit\/","title":{"rendered":"My Morning Routine: Obediah Ayton, chairman of the Family Office Summit"},"content":{"rendered":"

Obediah Ayton, chairman of the Family Office Summit: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Obediah Ayton (LinkedIn<\/a>), chairman of the Family Office Summit. Edited excerpts from our conversation:<\/p>\n

My name is Obediah Ayton and I moved to the UAE in 2017<\/strong>, bought my laptop and set up a bunch of businesses. I own two accounting companies here \u2014 one is an audit company regulated by the Finance Ministry, and the other one is regulated by the Federal Tax Authority. I\u2019ve also founded the Family Office Summit, which started off as a marketing company that I eventually turned into an event brand.<\/span><\/p>\n

I\u2019ve never had a proper job.<\/strong> I went to university and never even created a CV, but I met a few people along the way that I shadowed and worked with a bit. They were family businesses, and I actually met them on the golf course, so I started to build a social brand around the concept of the \u201cfamily office\u201d because that\u2019s what I was learning about and took a vested interest in. <\/p>\n

The family office brand was quite niche at the time, though now it\u2019s grown to be quite large.<\/strong> There is a growing number of entrepreneurs that have had successful exits, typically in tech, so the increase of family offices has gone through the roof. <\/p>\n

I think a lot of companies, rather than investing in digital ads, should invest a little bit more in people.<\/strong> I think we\u2019ve gotten a little bit lost in the world of \u201cdigital\u201d and we\u2019ve forgotten to invest in hosting. I decided to start building a community by just paying for people\u2019s food and drinks, and funny enough, we started building a community quite fast. <\/p>\n

I was nervous about building a brand around family offices<\/strong>, because the whole purpose of a family office is to be discreet. I thought about it for years and then went for it in 2022. The turning point, for me, was a need for international attention, because everything I was doing up until then was very local. <\/p>\n

Our most recent event was in Abu Dhabi.<\/strong> We do events in both Dubai and Abu Dhabi. The main difference between the two is Abu Dhabi is a little bit more institutional with all of its sovereign wealth funds \u2014 I call it a little bit more suit and tie, as opposed to Dubai\u2019s polo shirts and trousers. <\/p>\n

At this past event, I wanted to understand how the next generation sees the future<\/strong> \u2014 everybody wants to understand this, because Mom and Dad \u2014 and Grandma and Grandpa \u2014 have become successful in almost every industry in this country now, so what\u2019s left for the next generation? So the main topic was, of course, technologies. And the main question is: Is there anything left locally, or is what\u2019s next all international? <\/p>\n

I think there\u2019s also more pressure around regulation now.<\/strong> A family structure is now under pressure to become more public because it has to disclose certain records to the regulator. It's under pressure to hire different people for different divisions. It's under pressure to give certain assets to sons and daughters because the taxman wants to start charging corporate tax. They\u2019re also under pressure from international brands and firms coming in and competing in industries in which they\u2019re already dominating. <\/p>\n

But the good thing about regulation is<\/strong>, from a foreign direct investment standpoint, if the books are public and all the accounts are filed and audited, assets that might previously have not been viewed as investable become investable. I think a lot of families have had a lot of assets in their portfolio that were not investable because there's never been any kind of public disclosure. There is a bit of a battle between the private and public world when it comes to family offices, still. <\/p>\n

We do three or four events a year<\/strong>, and I also have my other businesses running in the background. My Whoop will tell me that I sleep very badly on a Sunday, because all I\u2019m thinking about is my to-do list. <\/p>\n

I\u2019m usually woken up by my two rescue cats to tell me they want food. <\/strong>I usually jump straight to work because I\u2019m more efficient between 6am and midday \u2014 I can get most of the day done then. Like anybody, I\u2019m on and off on the fitness side of things, but it does help me get through the week. <\/p>\n

The issue I have is the events business is very personable, and the reason we\u2019re doing so well is because I speak to everybody.<\/strong> I\u2019m the point of contact for all the speakers \u2014 around 250 people come to our events \u2014 and I\u2019m the person who designs the topics and moderates the panels. <\/p>\n

It\u2019s not because I want to<\/strong> \u2014 I actually don\u2019t particularly like being center-stage, but I care about the people, and these people have jobs they want to protect. Going on stage could threaten that, so I have to understand the person, as well as what to ask and what not to ask. I also care about the quality of the audience \u2014 I\u2019ve been to a lot of events that take loads of money and don\u2019t deliver, because they just care about how many sponsors they have and how many people they get through the door. I care a lot about giving value, so we actually cap the amount of partners we have, and we invite people one by one. <\/p>\n

So my weeks are chaotic, but I\u2019m very UAE-focused<\/strong>, because I think the opportunity is here and now, and I have to make the most of it. I\u2019m not just trying to build a business, I\u2019m also trying to make a bit of a difference, and in doing that, you have to put yourself out there. <\/p>\n

One thing I do everyday is I call my mom. <\/strong>It's kind of the only time I stop. If it's not my mom, it's one of my brothers or my dad or little sister. That allows me to refresh and come back and get on with things. <\/p>\n

I\u2019m also one of those crazy golf people.<\/strong> I play in July. The good thing about it is you actually get to know the people around you, and when business arises, that\u2019s great.<\/p>\n

Another way I like to switch off is \u2014 weirdly \u2014 watching videos of people playing computer games<\/strong>. I also love cooking. <\/p>\n

Dubai puts you under that pressure to be sociable<\/strong>, but I wouldn\u2019t say I\u2019m very sociable. When starting your own business \u2014 you kind of embed it in yourself that when you have spare time, you work on your business. You have a vested interest in it and it changes you as a person. <\/p>\n

One of the biggest learnings for me also came from the golf course<\/strong>, when I was with a high net-worth gentleman and he asked if I could bring him a chocolate croissant. I went and asked one of the workers inside to get it, and it never arrived. He asked me later if I had handed the request to another person, and it was kind of a message for me to take full responsibility and never rely on other people. <\/p>\n","protected":false},"excerpt":{"rendered":"

I think we\u2019ve gotten a little bit lost in the world of \u201cdigital\u201d and we\u2019ve forgotten to invest in hosting<\/p>\n","protected":false},"author":1,"featured_media":105249,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1646],"tags":[7,1342,1088],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-105248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam-uae","tag-investment","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"1f3adb6e-1a7b-4357-9098-e2c576f5de4e","order":"17","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/214.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Morning Routine: Obediah Ayton, chairman of the Family Office Summit","related_issue":[105217],"teaser":"I think we\u2019ve gotten a little bit lost in the world of \u201cdigital\u201d and we\u2019ve forgotten to invest in hosting","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.70a9c1c2-13c2-40ae-9d6e-d31e17bbdb85.mp3"},"yoast_head":"\nMy Morning Routine: Obediah Ayton, chairman of the Family Office Summit - 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