{"id":104573,"date":"2025-06-13T00:00:00","date_gmt":"2025-06-13T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/luxury-brands-are-turning-their-focus-to-abu-dhabi\/"},"modified":"2025-06-13T00:00:00","modified_gmt":"2025-06-13T00:00:00","slug":"luxury-brands-are-turning-their-focus-to-abu-dhabi","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/06\/13\/luxury-brands-are-turning-their-focus-to-abu-dhabi\/","title":{"rendered":"Luxury brands are turning their focus to Abu Dhabi"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a target=\"_blank\" href=\"https:\/\/www.voguebusiness.com\/story\/consumers\/why-abu-dhabi-is-the-middle-easts-next-luxury-power-player\" style=\"\" rel=\"noopener\">Vogue Business<\/a><\/strong> <strong> is spotlighting Abu Dhabi\u2019s growing appeal as a luxury retail and<\/strong> <strong>cultural destination<\/strong>, as global brands including Louis Vuitton, Piaget, Valentino, and Prada increase their presence in the capital through temporary exhibitions and brand activations \u2014 many backed by the Abu Dhabi Investment Office (ADIO). \u201cAbu Dhabi is entering a defining era for luxury,\u201d said head of Abu Dhabi Retail Noora Al Foulathi. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why not Dubai? <\/strong>\u201cIt\u2019s less rushed, more curated, and that appeals to a luxury audience that values authenticity and cultural grounding,\u201d said Mariam Al Badr, VP of brand, marketing, and communications at Abu Dhabi Airports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Retail and infrastructure are expanding in parallel:<\/strong> Zayed International Airport\u2019s new terminal now houses brands such as Herm\u00e8s and Bottega Veneta, and Al Maryah Island\u2019s lifestyle and retail hub, The Galleria, has added 82 new stores over the past 18 months.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>More to come:<\/strong> Abu Dhabi\u2019s profile in regional retail is set to rise further, with Shoptalk launching its first luxury-focused event, Shoptalk Luxe, in the city in 2026, while brands like Piaget are also eyeing deeper engagement in the capital to tap into client demand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global brands are increasing their presence in the capital<\/p>\n","protected":false},"author":1,"featured_media":104574,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1551],"tags":[1360,7,642,41],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-104573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uae-in-the-news","tag-abu-dhabi","tag-enterpriseam-uae","tag-retail","tag-uae-in-the-news","wpautop","entry"],"acf":{"mongo_id":"2dcbe763-a473-400a-9ac0-5314291cf430","order":"10","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/574.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Luxury brands are turning their focus to Abu Dhabi","related_issue":[104555],"teaser":"Global brands are increasing their presence in the capital","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/6\/.1b21e8a2-cfc6-41a0-813e-a90ec666da52.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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