{"id":104381,"date":"2025-06-09T00:00:00","date_gmt":"2025-06-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/"},"modified":"2025-06-09T00:00:00","modified_gmt":"2025-06-09T00:00:00","slug":"multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/","title":{"rendered":"Multiply consolidates 3 UAE outdoor ad assets under new unit MMG"},"content":{"rendered":"

Multiply Group consolidates three assets under Multiply Media Group:<\/strong> Abu Dhabi-based investment firm Multiply Group launched Multiply Media Group (MMG), unifying its out-of-home portfolio companies BackLite Media, Viola Media, and Media 247, according to a press release (pdf)<\/a>. Out-of-home companies operate advertising in public spaces like on public transport and in malls.<\/p>\n

The target: <\/strong>Although the new entity is headquartered in the UAE, it will target expanding its regional and international advertising footprint in Saudi Arabia, the US, the UK, and Europe.<\/p>\n

MMG will operate 3k advertising units across the UAE,<\/strong> including over 75 premium assets on Dubai's Sheikh Zayed Road. The group holds long-term partnerships with Dubai's Roads and Transport Authority (via Mada Media) and Abu Dhabi's Department of Municipalities and Transport.<\/p>\n

ICYMI- <\/strong>The launch follows Multiply Group's joint venture agreement with Saudi Arabia's Al Arabia for investments in global out-of-home advertising in April, according to a separate press release (pdf)<\/a>, and the signing of another MoU with Saudi Media Company.<\/p>\n","protected":false},"excerpt":{"rendered":"

MMG will also increase its international advertising footprint<\/p>\n","protected":false},"author":1,"featured_media":104382,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2065],"tags":[7,31,1409,814],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-104381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-enterpriseam-uae","tag-international-holding-company","tag-media","tag-multiply-group","wpautop","entry"],"acf":{"mongo_id":"90d8ae87-665e-4e87-a71b-9fb3e2e31a23","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/1014.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Multiply consolidates 3 UAE outdoor ad assets under new unit MMG","related_issue":[104365],"teaser":"MMG will also increase its international advertising footprint","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/6\/.218c5a23-9916-4820-8bff-52357b30cf03.mp3"},"yoast_head":"\nMultiply consolidates 3 UAE outdoor ad assets under new unit MMG - UAE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multiply consolidates 3 UAE outdoor ad assets under new unit MMG\" \/>\n<meta property=\"og:description\" content=\"MMG will also increase its international advertising footprint\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/\" \/>\n<meta property=\"og:site_name\" content=\"UAE\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1014.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Multiply consolidates 3 UAE outdoor ad assets under new unit MMG\",\"datePublished\":\"2025-06-09T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/\"},\"wordCount\":175,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1014.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM UAE\",\"International Holding Company\",\"Media\",\"Multiply Group\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/\",\"url\":\"https:\/\/enterpriseam.com\/uae\/2025\/06\/09\/multiply-consolidates-3-uae-outdoor-ad-assets-under-new-unit-mmg\/\",\"name\":\"Multiply consolidates 3 UAE outdoor ad assets under new unit MMG - 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