{"id":103269,"date":"2025-05-02T00:00:00","date_gmt":"2025-05-02T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/my-morning-routine-ayman-hamed-ceo-of-international-securities\/"},"modified":"2025-05-02T00:00:00","modified_gmt":"2025-05-02T00:00:00","slug":"my-morning-routine-ayman-hamed-ceo-of-international-securities","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/05\/02\/my-morning-routine-ayman-hamed-ceo-of-international-securities\/","title":{"rendered":"My Morning Routine: Ayman Hamed, CEO of International Securities"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Ayman Hamed, CEO of International Securities<\/strong>: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Ayman Hamed (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ayman-hamed-a129b324?originalSubdomain=ae#:~:text=Ayman%20Hamed%20%2D%20International%20Securities%20L.L.C.\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), CEO of International Securities. Edited excerpts from our conversation:<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Ayman Hamed. I\u2019m the CEO of International Securities.<\/strong> I joined the firm after First Gulf Bank sold First Gulf Financial Services to an investment firm in Abu Dhabi and changed its name in 2015. I led my team in restructuring it and rebranding it to Integrated Securities and Shuaa Securities. In 2019, after IHC acquired the company, we changed its name to International Securities. I think it was around that time that the brokerage really began to boom in terms of profitability and market share after a long history in the UAE capital markets spanning roughly 25 years. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We played a big role as lead placement agent and joint bookrunner on the IPOs that took place in 2020 on the ADX<\/strong> \u2014 since then, we\u2019ve held a nearly 50% market share on the ADX as of the end of 2024, and a 35% market share on both ADX and DFM, which is the biggest share among all brokerage firms in the UAE over the past five years. Covid-19 pushed us to lead a digital transformation initiative so we can continue to reach clients. KYC was a big challenge at the time, but we adopted a fully digital KYC and onboarding process with the help of AI for identity verification & documents verification. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We also began to introduce more services like a new application for e-trading.<\/strong> We introduced a digital IPO platform to reach more clients as well, which I believe is one of the most advanced in the UAE. You can access the IPO portal, read the prospectus and terms and conditions, research, and transfer cash in and out \u2014 all through the app. You need access to financial information related to the company you want to subscribe to, like company valuations \u2014 and we have a research library full of information on all listed companies on the ADX and DFM. We also offer the most competitive fee structure among brokerage firms in the UAE. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019ve managed to reach 40k clients<\/strong>, which for banks might seem like a small figure, but in brokerage terms as an active advisory firm, it\u2019s huge. We\u2019ve played an advisory role and acted as lead placement agent for roughly 25 IPOs in the past five years.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019ve<\/strong> <strong>been in a constant spiral of big events starting with financial crises, to covid-19, and have seen plenty of ups and downs<\/strong>, but over the past five or six years, there\u2019s been a huge number of listings. Big and small firms alike listed on the ADX and DFM \u2014 around 29 on the former and 11 on the latter \u2014 during that time. Just this last month, stock markets entered correction territory, but they\u2019ve rebounded since. What I\u2019m trying to say is there's never a perfect time to list on public markets \u2014 you need to just plan and be ready for an IPO, because the listing process is long and requires a lot of regulatory approvals and legal documentation, and these periods of correction rarely last too long.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The way I see it is: The phase of working to revive appetite in capital markets and boosting flows is behind us<\/strong>, and that\u2019s reflected in the growth of daily turnover on the ADX (from AED 450 mn to around AED 1.5 bn) and the overall market cap.<strong> We\u2019re now in a new phase<\/strong> <strong>where the focus is on how these public companies are performing<\/strong>, learning their stories, and analyzing and assessing previous IPOs to determine what worked well and what didn\u2019t, and to boost awareness of active investing. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I also see the brokerage model itself shifting. <\/strong>You used to have brokers running around the office to process orders and get them to banks and the clearing unit, etc, and a big back office team dealing with banks for settlement. Now, everything is on the app and automated. Brokerages are becoming more like fintechs, in addition to doing compliance work and wealth management. Traders need to be spending their time on providing advisory services (after getting their licenses), not just on processing orders. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Using AI tools will also help brokerages be more efficient with limited human resources.<\/strong> In the future, a good manager won\u2019t just need to lead people, but also effectively manage AI tools and systems in their field. The ability to collaborate with AI \u2014 interpreting its outputs, questioning its conclusions, and guiding its use responsibly \u2014 will be a critical leadership skill. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I start my day with a 45-minute workout at the gym \u2014 this plays a huge role in helping me de-stress. <\/strong>I\u2019m at the office by 9am. Since I work in the stock market, it\u2019s essential that I stay up to date with what\u2019s happening in global markets. I read EnterpriseAM, among other newsletters that summarize everything well and as accurately as possible. The trading session begins at 10am, and my role is to focus on improving our services to clients daily, and to work on expanding our business and reaching more clients and investors, whether local or foreign ones. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our goal as a company is to continue to lead the market as the most trusted, profitable, and high-performing digital brokerage firm. <\/strong>Market share is very important, but maintaining profitability, expanding shareholder value, and boosting returns on equity and investment is essential. The focus remains on UAE markets \u2014 because I believe in specialization. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A book I return to time and time again is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.amazon.ae\/Who-Moved-Cheese-Spencer-Johnson\/dp\/0091816971\" style=\"\" rel=\"noopener\">Who Moved My Cheese?<\/a><\/strong>, which was recommended to me by a friend, who told me I have to read it several times. The point of the story is: Always be prepared and don\u2019t leave things till the last minute. I enjoy self-development books in general, but this one \u2014 I\u2019ve read it many times \u2014 is extremely relevant despite the time that has passed since it was written.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One piece of advice I cherish and believe in wholeheartedly is to be a team leader, not a manager. <\/strong>I engage with my team in everything they do, across all departments. I push them and try to help them grow. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brokerages are becoming more like fintechs<\/p>\n","protected":false},"author":1,"featured_media":103270,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1646],"tags":[29,7,2314,1088],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-103269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-capital-markets","tag-enterpriseam-uae","tag-international-securities","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"1a4d1762-c145-44a5-ace7-4d49ce5faa88","order":"17","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/34.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Morning Routine: Ayman Hamed, CEO of International Securities","related_issue":[103237],"teaser":"Brokerages are becoming more like fintechs","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.2f94b255-14f2-4d77-89b9-3d3db6a014cb.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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