{"id":101814,"date":"2025-03-19T00:00:00","date_gmt":"2025-03-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/fmcg-sector-grew-5-5-last-year-nielseniq\/"},"modified":"2025-03-19T00:00:00","modified_gmt":"2025-03-19T00:00:00","slug":"fmcg-sector-grew-5-5-last-year-nielseniq","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/03\/19\/fmcg-sector-grew-5-5-last-year-nielseniq\/","title":{"rendered":"FMCG sector grew 5.5% last year -NielsenIQ"},"content":{"rendered":"

UAE <\/strong>consumers drive consumption-led growth as online shopping surges:<\/strong> The UAE\u2019s FMCG sector grew 5.5% in 2024, outpacing Saudi Arabia\u2019s 2.4% increase, as consumers in the Emirates drove demand for snacking, beverages, and dairy products, according to a press release<\/a> citing NielsenIQ\u2019s State of the Nation 2024 report. E-commerce played a key role, with FMCG online sales rising 29% in the UAE and 46% in Saudi Arabia.<\/p>\n

Tech + durable goods:<\/strong> E-commerce accounted for over 25% of tech and durable goods (T&D) sales across the UAE and Saudi Arabia, expanding faster than physical retail. The UAE\u2019s traditional retail sector\u2014small, independent outlets\u2014grew 10%, compared to 1.7% in Saudi Arabia.<\/span><\/p>\n

Premium preferences persist: <\/strong>The UAE saw 1k new FMCG SKUs and 457 T&D brands enter the market in 2024. Premium brands led the sector, generating 55% of tech revenues in the UAE and 40% in Saudi Arabia. However, value-conscious consumers also drove 10% y-o-y growth in entry-level brands across both markets.<\/p>\n

The expert take:<\/strong> \u201cThe UAE\u2019s diverse, consumption-led economy is driving FMCG and tech growth, with shoppers balancing premium purchases with value-conscious choices,\u201d said Andrey Dvoychenkov, NielsenIQ APP Cluster Leader. \u201cSuccess in 2025 will require bold innovation and strategic agility as consumer behaviors evolve.\u201d<\/p>\n

ICYMI- <\/strong>According to NielsenIQ State of the Nation report for 1H 2024<\/a>, 72% of UAE shoppers prioritize quality and are willing to pay more for premium products. The UAE\u2019s FMCG market offers a mix of affordable and luxury brands, while Saudi Arabia\u2019s leans towards mid-tier offerings.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-commerce played a key role, with FMCG online sales rising 29%<\/p>\n","protected":false},"author":1,"featured_media":101815,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1808],"tags":[659,19,7,642],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-101814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-e-commerce","tag-economy","tag-enterpriseam-uae","tag-retail","wpautop","entry"],"acf":{"mongo_id":"2964d7e2-c50c-480d-9c09-ea0cbb026560","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/12\/1137.jpg","photo_position":"above","homepage_title":"","full_issue_title":"FMCG sector grew 5.5% last year -NielsenIQ","related_issue":[101802],"teaser":"E-commerce played a key role, with FMCG online sales rising 29%","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.3335d38a-fa49-45a6-96b6-dd542479817c.mp3"},"yoast_head":"\nFMCG sector grew 5.5% last year -NielsenIQ - 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