{"id":101419,"date":"2025-03-07T00:00:00","date_gmt":"2025-03-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/dwtc-informa-merge-their-b2b-events-business-in-a-new-venture\/"},"modified":"2025-03-07T00:00:00","modified_gmt":"2025-03-07T00:00:00","slug":"dwtc-informa-merge-their-b2b-events-business-in-a-new-venture","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/03\/07\/dwtc-informa-merge-their-b2b-events-business-in-a-new-venture\/","title":{"rendered":"DWTC, Informa merge their B2B events business in a new venture"},"content":{"rendered":"

DWTC <\/strong>+ Informa will launch a joint venture in Dubai: <\/strong>Dubai Wo<\/a>rld Trade Center<\/a> (DWTC) will merge its B2B events business with UK-based Informa Group<\/a> \u2019s B2B events business in Dubai and \u201cconnected partner markets,\u201d according to a company statement<\/a>. The B2B events-focused joint venture will be headquartered in Dubai and is expected to be fully operational by 4Q 2025. <\/p>\n

Informa takes majority stake: <\/strong>Informa will hold a 52% stake in Informa International, Informa said in a press release (pdf)<\/a>. The agreement, structured as a \u201cmerger of equals,\u201d where two similar-sized businesses merge to create a new entity, involves no upfront payment. The new entity is expected to generate some USD 700 mn in revenues.<\/p>\n

Informa International will focus on the MICE (Meetings, Incentives, Conferences, a<\/strong>nd Exhibitions) sector <\/strong>across the Middle East, South Asia, and Africa. The company will oversee more than 40 leading events, including Gulfood<\/a> in the food sector, GITEX<\/a> in the information and communication technology sector, World Health Expo<\/a> in the healthcare sector, GISEC<\/a> in the cybersecurity sector, Dubai Airshow<\/a> in the aviation sector, and Middle East Energy<\/a> in the energy sector. <\/p>\n

REMEMBER- DWTC is expanding amid Dubai\u2019s events boom: <\/strong>DWTC tapped UK-based Mace Group<\/a>last October<\/a> to oversee the first phase of the AED 10 bn Dubai Exhibition Center expansion, set for completion by 2026. The full project, part of Dubai\u2019s 2040 urban plan, will be finished by 2031, doubling exhibition space and event capacity.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new company is expected to generate more than USD 700 mn in revenues<\/p>\n","protected":false},"author":1,"featured_media":101420,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2392],"tags":[87,7,1342,60],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-101419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch-2","tag-dubai","tag-enterpriseam-uae","tag-investment","tag-ma-watch","wpautop","entry"],"acf":{"mongo_id":"5114aed8-8815-4a93-a183-81a1b1745537","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/10\/1097.jpg","photo_position":"above","homepage_title":"","full_issue_title":"DWTC, Informa merge their B2B events business in a new venture","related_issue":[101412],"teaser":"The new company is expected to generate more than USD 700 mn in revenues","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.33e72606-5c17-4601-91b4-903f95c1f4c0.mp3"},"yoast_head":"\nDWTC, Informa merge their B2B events business in a new venture - 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