{"id":100797,"date":"2025-02-18T00:00:00","date_gmt":"2025-02-18T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/uae\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/"},"modified":"2025-02-18T00:00:00","modified_gmt":"2025-02-18T00:00:00","slug":"huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/","title":{"rendered":"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Huda <\/strong><strong>Beauty spins off fragrance line Kayali to co-founde<\/strong><strong>r Mona Kattan, General Atlantic: <\/strong>Dubai-based beauty giant <a target=\"_blank\" href=\"https:\/\/hudabeauty.com\/\" style=\"\" rel=\"noopener\">Huda Beauty<\/a> is planning to sell its fragrance brand <a target=\"_blank\" href=\"https:\/\/hudabeauty.com\/us\/en_US\/kayali\" style=\"\" rel=\"noopener\">Kayali<\/a> to co-founder Mona Kattan and New York-based private equity firm <a target=\"_blank\" href=\"https:\/\/www.generalatlantic.com\/\" style=\"\" rel=\"noopener\">General<\/a><a target=\"_blank\" href=\"https:\/\/www.generalatlantic.com\/\" style=\"\" rel=\"noopener\">Atlantic<\/a>, they said in a <a target=\"_blank\" href=\"https:\/\/www.generalatlantic.com\/media-article\/huda-beauty-announces-kayalis-transition-into-a-standalone-fragrance-powerhouse\/\" style=\"\" rel=\"noopener\">joint statement<\/a>. Following the transaction, which is pending regulatory approvals, Mona Kattan will \u201cjointly own\u201d the fast-growing fragrance brand alongside General Atlantic. Kattan will also continue to serve as company CEO, with Kayali operating independently. The financial terms of the transaction were not disclosed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The goal for Kayali now is to \u201cexpand our global presence<\/strong> and continue disrupting the fragrance industry with bold innovation,\u201d CEO Kattan said. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The transaction will allow Huda Beauty\u2019s owners to buy back the stake held by <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.tsgconsumer.com\/\" style=\"\" rel=\"noopener\">TSG Consumer Partners<\/a><\/strong><strong> since 2017<\/strong>, marking a return to full founder ownership \u2014 a rare move in the beauty sector. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We knew this was coming:<\/strong> Reports of a potential sale of Kayali <a target=\"_blank\" href=\"https:\/\/enterprise.news\/uae\/en\/news\/story\/3b778ebb-347e-4133-b54b-7d5a90432b61\/kayali-fragrance-sale-in-the-works-as%253cmark%253e-huda-beauty%253c%2Fmark%253e-mulls-strategic-move\" style=\"\" rel=\"noopener\">emerged<\/a> in September last year. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>About <\/strong><strong>Huda Beauty<\/strong><strong>: <\/strong>Founded in 2013 by sisters Huda, Mona and Alya Kattan, Huda Beauty has grown into a powerhouse with a valuation of over USD 1 bn. Kayali, helmed by Mona Kattan, features about two dozen fragrances available at major retailers such as Sephora and Walgreens.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ADVISORS- <\/strong>Huda Beauty appointed Goldman Sachs as its financial advisor for the move with Gibson Dunn providing legal counsel, while Skadden, Arps, Slate, Meagher &amp; Flom serve as Mona Kattan\u2019s legal advisors. General Atlantic tapped Raymond James as its financial advisor, with Latham &amp; Watkins providing counsel.<\/p>\n<p class=\"tag-border-left\">OTHER M&amp;A NEWS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ADQ <\/strong><strong>appoints co-lead managers for Aramex takeover bid: <\/strong>ADQ appointed EFG Hermes UAE and International Securities as co-lead managers alongside Emirates NBD Capital for its voluntary conditional cash offer to acquire up to 100% of Aramex, according to a DFM <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/2\/1701.pdf\" style=\"\" rel=\"noopener\">disclosure (pdf)<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ICYMI:<\/strong> ADQ\u2019s subsidiary Q Logistics Holding <a target=\"_blank\" href=\"https:\/\/enterprise.news\/uae\/en\/news\/story\/b77bf6e4-7ee5-4f46-ab45-7bdaa23f96de\/aramex-to-respond-to-adq%25e2%2580%2599s-acquisition-bid-by-next-month\" style=\"\" rel=\"noopener\">offered to acquire all Aramex shares<\/a> not already owned by AD Ports, another ADQ subsidiary that currently holds a 22.69% stake. Shareholders have until 14 March to accept or reject the AED 3 per share offer, valuing the logistics firm at AED 4.4 bn. The transaction is expected to close in 3Q 2025. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mona Kattan will continue to serve as Kayali\u2019s CEO<\/p>\n","protected":false},"author":1,"featured_media":100798,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2392],"tags":[7,1809,1344,60,642],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-100797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch-2","tag-enterpriseam-uae","tag-huda-beauty","tag-ma","tag-ma-watch","tag-retail","wpautop","entry"],"acf":{"mongo_id":"9bd23cc5-b111-4fe9-aa8d-b64f45deb578","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/9\/981.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan","related_issue":[100792],"teaser":"Mona Kattan will continue to serve as Kayali\u2019s CEO","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.649b8500-ae4e-4c6e-9090-711073e43556.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan - UAE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan\" \/>\n<meta property=\"og:description\" content=\"Mona Kattan will continue to serve as Kayali\u2019s CEO\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\" \/>\n<meta property=\"og:site_name\" content=\"UAE\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan\",\"datePublished\":\"2025-02-18T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\"},\"wordCount\":365,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM UAE\",\"Huda Beauty\",\"M&amp;A\",\"M&amp;A WATCH\",\"retail\"],\"articleSection\":[\"M&amp;A WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\",\"url\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\",\"name\":\"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan - UAE\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2025-02-18T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/uae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#website\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"name\":\"UAE\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#organization\",\"name\":\"UAE\",\"url\":\"https:\/\/enterpriseam.com\/uae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42998.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42998.svg\",\"caption\":\"UAE\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan - UAE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/","og_locale":"en_US","og_type":"article","og_title":"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan","og_description":"Mona Kattan will continue to serve as Kayali\u2019s CEO","og_url":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/","og_site_name":"UAE","article_published_time":"2025-02-18T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan","datePublished":"2025-02-18T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/"},"wordCount":365,"publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1","keywords":["EnterpriseAM UAE","Huda Beauty","M&amp;A","M&amp;A WATCH","retail"],"articleSection":["M&amp;A WATCH"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/","url":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/","name":"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan - UAE","isPartOf":{"@id":"https:\/\/enterpriseam.com\/uae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1","datePublished":"2025-02-18T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/uae\/2025\/02\/18\/huda-beauty-spins-off-fragrance-line-kayali-to-co-founder-mona-kattan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/uae\/"},{"@type":"ListItem","position":2,"name":"Huda Beauty spins off fragrance line Kayali to co-founder Mona Kattan"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/uae\/#website","url":"https:\/\/enterpriseam.com\/uae\/","name":"UAE","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/uae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/uae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/uae\/#organization","name":"UAE","url":"https:\/\/enterpriseam.com\/uae\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42998.svg","contentUrl":"https:\/\/ent.news\/internal\/42998.svg","caption":"UAE"},"image":{"@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/uae\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/uae\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/981.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/100797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/comments?post=100797"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/posts\/100797\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/issue\/100792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media\/100798"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/media?parent=100797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/categories?post=100797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/tags?post=100797"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/brand?post=100797"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/uae\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=100797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}