{"id":115856,"date":"2026-06-17T00:00:00","date_gmt":"2026-06-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/menaplus\/?p=115856"},"modified":"2026-06-17T07:46:13","modified_gmt":"2026-06-17T07:46:13","slug":"rox-picks-egypt-as-luxury-ev-production-hub-for-middle-east-africa","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/menaplus\/2026\/06\/17\/rox-picks-egypt-as-luxury-ev-production-hub-for-middle-east-africa\/","title":{"rendered":"Rox picks Egypt as luxury EV production hub for Middle East + Africa"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Another auto hub<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Chinese luxury EV maker Rox Global is making Egypt its production hub for the Middle <\/strong><strong>East and Africa.<\/strong> The company is launching Rox ESI Egypt \u2014 a JV with local player <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2023\/11\/12\/elsewedy-capital-and-ezz-el-arab-automotive-team-up-to-locally-assemble-cars\/\" style=\"\">Ezz El Arab Elsewedy Investments<\/a> (ESI) \u2014 to build what it says will be the first locally-made luxury EV. ESI <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Production is scheduled to begin in mid-2027<\/strong> at ESI's 100k sqm complex in Sixth of October, scaling from 3k cars in the first year to 5k within three years, ESI Chairman Hisham Ezz El Arab tells us. The local component ratio will sit within the Industrial Development Authority\u2019s 45% requirement. The move aligns with the Egyptian government\u2019s <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/03\/17\/industry-ministry-pushes-for-100k-vehicles-a-year-and-60-local-content-in-an-auto-industry-reboot\/\" style=\"\">Automotive Industry Development Program<\/a>, which targets 100k vehicles annually with 60% local content. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why it matters:<\/strong> Egypt rarely sees parent OEMs take equity in local manufacturing \u2014 the market runs on importers and badge-assembly deals. The venture sets Egypt up as a launchpad to African markets including Nigeria, Angola, and Ghana, with a right-hand-drive plant planned to serve East and Southern Africa, CEO Jarvis Yan tells us. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Steady<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Libya's National Oil Corporation (NOC) signed production-sharing agreements with three<\/strong><strong> international consortiums for blocks from its 2025 exploration round<\/strong>, which ended a 17-year freeze on new exploration licensing in the country. The signatories are Spain\u2019s Repsol with T\u00fcrkiye Petrolleri; Italy\u2019s Eni with QatarEnergy; and Hungary\u2019s MOL alongside T\u00fcrkiye Petrolleri and Repsol, NOC Chairman Massoud Suleman <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/noclibya\/\" style=\"\">said<\/a>. <\/p>\n<p><strong>Why it matters:<\/strong>The signing provides IOCs a sense of security to advance their capex-intensive exploration drilling. <strong>Some of the 2025 winners are also not included: <\/strong>Chevron and Nigeria\u2019s Aiteo were among the companies awarded blocks last year but aren't in this signing batch. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Playing defense<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>UAE <\/strong><strong>state-owned defense champion Edge Group is doubling down on its cooperation<\/strong><strong> with French firms<\/strong>, inking a new agreement with aerospace and defense group Safran to set up two JVs for weapon development, Edge said in a <a target=\"_blank\" href=\"https:\/\/edgegroup.ae\/news\/edge-and-safran-sign-joint-venture-term-sheet-next-generation-missile-development\" style=\"\">statement<\/a>. The joint ventures \u2014 one to be based in the UAE and the other in France \u2014 will focus on precision-guided and air-to-ground weapons and launch systems for unmanned aerial systems.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>BACKGROUND- <\/strong>Edge recently <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/uae\/2026\/06\/12\/this-morning-maf-is-not-delaying-delivery-for-tilal-al-ghaf-homes-for-now-edge-to-set-up-edge-europe-in-paris\/\" style=\"\">established its European HQ in Paris<\/a>, and is currently pushing <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/uae\/2026\/05\/06\/uae-defense-sector-investment-drive-gains-momentum-with-plans-for-new-funding-platform\/\" style=\"\">to localize more of its defense stack<\/a> while also upping its exposure to <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/uae\/2026\/05\/15\/from-procurement-to-propulsion-edge-buys-into-italys-cmd-as-the-uae-localizes-more-of-the-defense-supply-chain\/\" style=\"\">assets abroad<\/a> to strengthen its defense supply chain.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Cloud ambitions<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our friends at Hassan Allam\u2019s digital infrastructure arm committed USD 400<\/strong><strong> mn for the first phase of a new data center<\/strong> after securing a cloud-computing license from the National Telecom Regulatory Authority. Hassan Allam Digital Infrastructure and Data Center Solutions will execute a phased expansion plan for the facility, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/MCITEgypt\/posts\/%D8%A8%D8%A7%D8%B3%D8%AA%D8%AB%D9%85%D8%A7%D8%B1%D8%A7%D8%AA-400-%D9%85%D9%84%D9%8A%D9%88%D9%86-%D8%AF%D9%88%D9%84%D8%A7%D8%B1-%D9%83%D9%85%D8%B1%D8%AD%D9%84%D8%A9-%D8%A3%D9%88%D9%84%D9%89-%D9%84%D8%A5%D9%86%D8%B4%D8%A7%D8%A1-%D9%85%D8%B1%D9%83%D8%B2-%D8%A8%D9%8A%D8%A7%D9%86%D8%A7%D8%AA-%D9%85%D8%AA%D8%B7%D9%88%D8%B1-%D9%88%D9%81%D9%82%D9%8B%D8%A7-%D9%84%D8%A3%D8%B9%D9%84%D9%89-%D8%A7%D9%84%D9%85%D8%B9\/1458916912945264\/\" style=\"\">statement<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why it matters:<\/strong>Egypt wants to become a regional data-center hub, but it has some serious catching up to do. The country currently hosts only 14 facilities \u2014 <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/hardhats\/why-are-we-falling-behind-the-emerging-market-data-center-boom\/\" style=\"\">representing just 5.5%<\/a> of the region\u2019s data centers, according to Data Center Map. Hassan Allam\u2019s new facility gives Egypt more room to keep data within our borders, cutting latency and making financial transactions, AI processing, and cloud services more reliable.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Expanding textile base<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s Suez Canal Economic Zone is pulling in another wave of foreign <\/strong><strong>textile investments<\/strong>, with three new contracts this week worth a combined USD 67 mn from Canadian, Indian, and Chinese investors. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Canadian firm Avelon is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/p\/1DtdtoUAt2\/\" style=\"\">setting up a USD 27 mn<\/a><\/strong><strong> technical textiles manufacturing facility <\/strong><strong>in East Port Said<\/strong>, producing specialized materials for waterproofing, building protection, soil reinforcement, and infrastructure. The 24.2k sqm facility will export 100% of its output to the US and Europe. Avelon is bringing a high-value, specialized industrial output that stands out against most of the low-margin garment investments from <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/05\/24\/cloud-chain-plans-a-carbon-neutral-textile-complex-in-port-said\/\" style=\"\">Chinese<\/a> and <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/04\/23\/egypts-investment-labor-ministries-roll-out-the-red-carpet-for-major-foreign-companies\/\" style=\"\">Turkish<\/a> firms. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Two more in Qantara West:<\/strong> India\u2019s Prestige Denim Mills will build a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/SCZONE.EG\/posts\/pfbid02iQDk8BLsKKkAMLQ3fYp5Xvd4bftk1TpaKnoGu7Y59knSZTfBr6TMekvMWeQV3JQwl\" style=\"\">USD 20 mn integrated<\/a><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/SCZONE.EG\/posts\/pfbid02iQDk8BLsKKkAMLQ3fYp5Xvd4bftk1TpaKnoGu7Y59knSZTfBr6TMekvMWeQV3JQwl\" style=\"\">denim fabric plant<\/a> producing up to 20 mn meters annually, with 70% of output earmarked for export. Meanwhile, China\u2019s Zhejiang Hongda <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/SCZONE.EG\/posts\/%D8%A8%D8%A7%D8%B3%D8%AA%D8%AB%D9%85%D8%A7%D8%B1%D8%A7%D8%AA-20-%D9%85%D9%84%D9%8A%D9%88%D9%86-%D8%AF%D9%88%D9%84%D8%A7%D8%B1%D8%B1%D8%A6%D9%8A%D8%B3-%D8%A7%D9%82%D8%AA%D8%B5%D8%A7%D8%AF%D9%8A%D8%A9-%D9%82%D9%86%D8%A7%D8%A9-%D8%A7%D9%84%D8%B3%D9%88%D9%8A%D8%B3-%D9%8A%D8%B4%D9%87%D8%AF-%D8%AA%D9%88%D9%82%D9%8A%D8%B9-%D8%B9%D9%82%D8%AF-%D9%85%D8%B4%D8%B1%D9%88%D8%B9-zhejiang\/1326511496292900\/\" style=\"\">will set up a USD 20 mn<\/a> textile manufacturing and processing exporting 70% of output. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus: Foreign investments continue to pour for Egypt\u2019s textile sector<\/p>\n","protected":false},"author":1,"featured_media":115857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2569],"tags":[2568,2932,2803,2613,2538,2642],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-115856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-also-on-our-radar","tag-also-on-our-radar","tag-auto","tag-china","tag-egypt","tag-enterpriseam","tag-manufacturing","wpautop","entry"],"acf":{"mongo_id":"b6359657-783b-405b-be46-bb3cc22642e4","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/6\/851.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Launchpad","related_issue":[115841],"teaser":"Plus: Foreign investments continue to pour for Egypt\u2019s textile sector"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rox picks Egypt as luxury EV production hub for Middle East + Africa - MENA+ Edition<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/menaplus\/2026\/06\/17\/rox-picks-egypt-as-luxury-ev-production-hub-for-middle-east-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rox picks Egypt as luxury EV production hub for Middle East + Africa\" \/>\n<meta property=\"og:description\" content=\"Plus: Foreign investments continue to pour for Egypt\u2019s textile sector\" \/>\n<meta property=\"og:url\" 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