{"id":115609,"date":"2026-06-08T00:00:00","date_gmt":"2026-06-08T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/menaplus\/?p=115609"},"modified":"2026-06-08T05:44:00","modified_gmt":"2026-06-08T05:44:00","slug":"egypt-based-thndr-to-enter-saudi-in-2027-as-it-pivots-to-a-full-wealth-management-stack","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/menaplus\/2026\/06\/08\/egypt-based-thndr-to-enter-saudi-in-2027-as-it-pivots-to-a-full-wealth-management-stack\/","title":{"rendered":"Egypt-based Thndr to enter Saudi in 2027 as it pivots to a full wealth management stack"},"content":{"rendered":"

Cairo-headquartered Thndr is taking its stock trading app to Saudi Arabia by early <\/strong>2027<\/strong>, CEO Ahmed Hammouda said on the sidelines of the company\u2019s annual keynote this past weekend, with preliminary approval to enter the market already in hand. It arrives in the Kingdom not as the stock-trading app Egyptians know, but as a fuller wealth-management platform.<\/p>\n

The product pivot is probably the bigger story over the long term.<\/strong> Thndr is layering digital gold, fractional real estate (now under review by Egypt\u2019s Financial Regulatory Authority), no-commission investment funds, and AI-powered planning onto its trading core \u2014 and it has scrapped fund commissions outright, a customer-acquisition play in a fund industry growing 30% a quarter<\/a>. \u201cThndr is no longer just a place for trading,\u201d Hammouda said. \u201cIt has become one place with all the investment products you need.\u201d<\/p>\n

The app has gone from upstart to a market mainstay in Egypt: <\/strong>Thndr now handles roughly 40% all trades on the EGX by volume, processing more than 200k orders a day at peak \u2014 up from 20k three years ago \u2014 with over EGP 50 bn of savings and investments on the platform and 600k users in its managed products.<\/p>\n

Why Saudi? <\/strong>The demographic. The Kingdom\u2019s young population<\/a> is adopting investing fast \u2014 individual investors on Tadawul grew by 556k<\/a> to around 7.2 mn by the end of 2025. <\/p>\n

What to watch:<\/strong> An early-2027 launch \u2014 and whether an Egypt-built platform can win Gulf retail on Tadawul\u2019s home turf.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company is bringing a fuller wealth-management platform to the Kingdom<\/p>\n","protected":false},"author":1,"featured_media":115610,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2510],"tags":[2586,2613,2538,2460,2563,2768,2812,2922],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-115609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-capital-markets","tag-egypt","tag-enterpriseam","tag-investment","tag-saudi-arabia","tag-startups","tag-tech","tag-thndr","wpautop","entry"],"acf":{"mongo_id":"ce032ea3-347e-42b5-9873-572e5c1b97b1","order":"6","is_powered_by":false,"story_type":"1","photo_url":"http:\/\/ent.news\/2026\/6\/391.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Saudi 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