{"id":115329,"date":"2026-05-22T00:00:00","date_gmt":"2026-05-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/menaplus\/?p=115329"},"modified":"2026-05-22T07:55:35","modified_gmt":"2026-05-22T07:55:35","slug":"byd-overtakes-tesla-as-the-middle-easts-top-ev-brand","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/menaplus\/2026\/05\/22\/byd-overtakes-tesla-as-the-middle-easts-top-ev-brand\/","title":{"rendered":"BYD overtakes Tesla as the Middle East\u2019s top EV brand"},"content":{"rendered":"

It\u2019s BYD\u2019s world and we\u2019re just living in it.<\/strong> The Chinese automaker has overtaken Tesla as the dominant EV brand in the Middle East, capturing around 60% of regional sales just three years after entering the market, according to the International Energy Agency\u2019s Global EV Outlook (pdf)<\/a>. Tesla, which accounted for about half of regional EV sales in 2020, now only holds a market share of around 15%. That sharp reversal mirrors the broader displacement of Western and legacy carmakers by Chinese rivals across emerging EV markets. <\/p>\n

BYD is capturing a bigger slice of a bigger pie:<\/strong> Overall, electric vehicle sales in the Middle East were at around 75k in 2025, rising more than 40% y-o-y, the report said. The UAE continued to lead the pack, accounting for nearly half of all regional sales \u2014 although its share of the regional total dipped from more than 60% in 2023, as Qatar and Saudi Arabia began to catch up. The two Gulf neighbors together now represent close to 45% of regional demand. <\/p>\n

BYD\u2019s rise in the Gulf is part of a wider Chinese push into emerging EV markets after an <\/strong>intense domestic price war in China<\/strong> squeezed automakers\u2019 profit margins and prompted them to seek higher returns abroad. Chinese-made electric car exports doubled globally in 2025, and more than half of overseas sales took place outside Europe and the US. Exports to the Middle East jumped 60% from 2024 levels, compared with a 130% rise in Southeast Asia and a 55% increase in Latin American. Middle East and African markets now import more than 80% of their electric cars from China. <\/p>\n

Want to go deeper? <\/strong>Check out Why Egypt\u2019s CEOs are opting for Chinese luxury cars over<\/a>Range Rovers<\/a> and <\/a>Egypt\u2019s EV future is here \u2014 it just has a backup engine from our Egypt desk<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

EV sales in the Middle East rose more than 40% y-o-y in 2025<\/p>\n","protected":false},"author":1,"featured_media":115330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2635],"tags":[2745,2902,2538,2634],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-115329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-scorecard","tag-automotive","tag-electric-vehicles","tag-enterpriseam","tag-the-scorecard","wpautop","entry"],"acf":{"mongo_id":"686450ad-1075-4d7c-b423-4ae0dde0145a","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/5\/1364.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Shifting 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