{"id":84797,"date":"2025-10-31T00:00:00","date_gmt":"2025-10-31T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/mena-india\/boat-parent-imagine-marketing-files-for-inr-15-bn-ipo\/"},"modified":"2025-10-31T00:00:00","modified_gmt":"2025-10-31T00:00:00","slug":"boat-parent-imagine-marketing-files-for-inr-15-bn-ipo","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/mena-india\/2025\/10\/31\/boat-parent-imagine-marketing-files-for-inr-15-bn-ipo\/","title":{"rendered":"boAt parent Imagine Marketing files for INR 15 bn IPO"},"content":{"rendered":"

Imagine Marketing files for INR 15 bn IPO:<\/strong> India-based consumer tech firm Imagine Marketing has filed updated draft papers with the Securities and Exchange Board of India for an INR 15 bn (USD 171 mn) IPO, Reuters<\/a> reports. The company is the parent of wearable and audio brand boAt<\/a>.<\/p>\n

Offer details: <\/strong>The IPO includes an INR 5 bn (USD 57 mn) fresh issue and an offer-for-sale (OFS) of INR 10 bn (USD 114 mn) by existing shareholders including South Lake Investment<\/a> and Qualcomm Ventures<\/a>. This marks the firm\u2019s second attempt to list after it withdrew its earlier INR 20 bn IPO plan in 2022 due to unfavorable market conditions and volatility, later raising INR 5 bn (USD 57 mn) through private placements from Warburg Pincus<\/a> and Malabar Investments<\/a>. The earlier draft had proposed INR 9 bn fresh issue and INR 11 bn OFS.<\/p>\n

Market context: <\/strong>The filing follows an active period for India\u2019s primary markets, as several consumer and tech firms prepare listings to capitalize on favorable equity valuations and steady retail participation. Other planned offerings include Tata Capital, Lenskart, and Urban Company, alongside large financial and infrastructure issuances, Reuters<\/a> reports.<\/p>\n

\n

GROW TO RAISE USD 752 MN -<\/p>\n

Bengaluru<\/strong>-based Billionbrains Garage Ventures Ltd, the parent of online investment platform <\/strong>Groww<\/a><\/strong>, plans to raise up to INR 66.3 bn (USD 752 mn)<\/strong> through an IPO, Bloomberg<\/a> reports. The company will issue INR 10.6 bn (USD 120 mn) in new shares, while existing investors will offload 557.2 mn shares. Shares will be priced between INR 95-100 each, with anchor bids opening on 3 November and public subscriptions from 4-7 November. Proceeds will fund cloud infrastructure, marketing, and capital infusion for Groww\u2019s lending arm and margin trading business.<\/p>\n

Backed by heavyweights:<\/strong> Supported by Microsoft CEO Satya Nadella, Groww is targeting a valuation of up to USD 7 bn \u2014 nearly triple that of listed rival Angel One<\/a> at about USD 2.6 bn. JPMorgan Chase, Kotak Mahindra Capital, Citigroup, Axis Bank, and Motilal Oswal are bookrunners on the issue.<\/p>\n

Market mood:<\/strong> This year, Indian firms have raised nearly USD 16 bn through IPOs so far in 2025, the business daily adds. <\/p>\n

\n

GENERAL ATLANTIC DOUBLES PHONEPE INVESTMENT-<\/p>\n

New<\/strong> York-based private equity firm General Atlantic has invested USD 600 mn (INR 50.1 bn) in Walmart-owned Indian fintech firm <\/strong>PhonePe<\/a><\/strong>, doubling its stake from 4.4% to 9%, Moneycontrol<\/a> reports. The funding will enable PhonePe employees to meet tax obligations from exercising stock options ahead of PhonePe\u2019s much-awaited IPO. No founders or investors sold shares in the transaction. General Atlantic has now invested USD 1.15 bn (INR 96.1 bn) in PhonePe since 2023, underscoring its confidence in the company\u2019s growth trajectory.<\/p>\n

REMEMBER<\/strong>: In 2023, the Bengaluru-based unicorn raised USD 350 mn from General Atlantic and other investors including the Qatar Investment Authority, Business Standard<\/a> reports. <\/p>\n","protected":false},"excerpt":{"rendered":"

The company\u2019s second listing attempt includes an INR 5 bn fresh issue and an INR 10 bn offer-for-sale by existing investors South Lake Investment and Qualcomm 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