{"id":91093,"date":"2025-12-17T00:00:00","date_gmt":"2025-12-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/logistics\/?p=91093"},"modified":"2025-12-28T01:52:44","modified_gmt":"2025-12-28T01:52:44","slug":"pif-levels-up-noons-finances-to-survive-intense-competition","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/logistics\/2025\/12\/17\/pif-levels-up-noons-finances-to-survive-intense-competition\/","title":{"rendered":"PIF levels up Noon\u2019s finances to survive intense competition"},"content":{"rendered":"

PIF<\/strong> is tightening its belt \u2014 everywhere except e-commerce. <\/strong>Despite a directive to slash portfolio spending by 20% next year<\/a>, the Public Investment Fund (PIF) has reportedly<\/a> co-led a USD 500 mn funding round alongside its founder Mohamed Alabbar. It\u2019s not clear whether the stakes of involved parties would change, but the latest updates confirm that PIF holds 50%, with Alabbar and others owning the remainder. <\/p>\n

The e-commerce competition is heating up in GCC:<\/strong> Amazon is deepening its grocery push in the Gulf, and China\u2019s Meituan entered the Middle East with a focus on food delivery and delivery-only stores. Meanwhile, Saudi\u2019s Ninja raised USD 250 mn<\/a> to expand in the region. <\/p>\n

Why it matters <\/p>\n

The newly raised capital and a potential IPO could fuel Noon\u2019s expansion and <\/strong>automation.<\/strong> The company is considering a dual listing<\/a> on the Saudi and UAE stock exchanges within the next two years as it moves toward profitability. Meanwhile, it is expanding its automated self-delivery services, aiming to cut its 40k delivery workforce by half by 2027. Noon is also exploring mergers and acquisitions to expand into new markets, such as India.<\/p>\n

PLUS<\/strong>- <\/strong>The fresh capital will help Noon navigate intense competition from local and global players, allowing it to grow its marketplace, maintain its foothold amid pricing competition, and counter fast-expanding smaller rivals. <\/p>\n

DATA POINT- <\/strong>Saudi Arabia\u2019s e-commerce market is set to double from a USD 15 bn in 2024<\/a> towards almost USD 30 bn by 2030<\/a>, suggesting digital commerce is well-positioned to play a leading role in diviersfying the country\u2019s economy and supporting non-oil GDP growth. <\/p>\n","protected":false},"excerpt":{"rendered":"

The newly raised capital and a potential IPO could fuel Noon\u2019s expansion and automation<\/p>\n","protected":false},"author":1,"featured_media":91094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[966],"tags":[17,31,965],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-91093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-big-story-today","tag-enterprise-logistics","tag-saudi-arabia","tag-the-big-story-today","wpautop","entry"],"acf":{"mongo_id":"ba16c91e-e51b-4bd4-b47b-3a24ad6cee67","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/12\/870.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The 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