{"id":78008,"date":"2024-04-18T00:00:00","date_gmt":"2024-04-18T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/"},"modified":"2024-04-18T00:00:00","modified_gmt":"2024-04-18T00:00:00","slug":"chinas-luxury-e-commerce-market-overwhelmed-by-returns","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/","title":{"rendered":"China\u2019s luxury e-commerce market overwhelmed by returns"},"content":{"rendered":"

Chinese online shoppers are super fickle: <\/strong>Luxury e-commerce platforms in China were hit by high return volumes on orders made via Alibaba\u2019s Tmall luxury e-commerce platform back in November during China\u2019s largest online shopping festival, Bloomberg<\/a> reports, citing people with knowledge of the matter. Burberry and Net-A-Porter saw up to 75% of their sales disappear within days as buyers canceled and returned shipments. Return rates continued to increase in 1Q 2024, with Tmall return and cancellation rates for Brunello Cucinelli spiked 10 percentage points y-o-y and Marc Jacobs increased 13 percentage points.<\/p>\n

Above the global average: <\/strong>The rate of returns in China far outstrips the 20-30% global averages, according to consulting firm Sanford C. Bernstein, with the trend ramping up since China reopened last year following the pandemic. This has caused some brands to reassess their strategies for China, with some choosing to double down on courting wealthier clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chinese online shoppers are super fickle: Luxury e-commerce platforms in China were hit by high return volumes on orders made via Alibaba\u2019s Tmall luxury e-commerce platform back in November during China\u2019s largest online shopping festival, Bloomberg reports, citing people with knowledge of the matter. Burberry and Net-A-Porter saw up to 75% of their sales disappear […]<\/p>\n","protected":false},"author":1,"featured_media":78009,"comment_status":"","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[56],"tags":[162,55],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-78008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics-in-the-news","tag-e-commerce","tag-logistics-in-the-news","wpautop","entry"],"acf":{"mongo_id":"a3f387ab-8fd5-4d22-8120-aaaadb69e756","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/4\/1212.jpg","photo_position":"above","homepage_title":"","full_issue_title":"China\u2019s luxury e-commerce market overwhelmed by returns","related_issue":[77997],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/4\/.8bd5f80a-0438-4d60-9c24-4a5ed28cb5fb.mp3"},"yoast_head":"\nChina\u2019s luxury e-commerce market overwhelmed by returns - Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China\u2019s luxury e-commerce market overwhelmed by returns\" \/>\n<meta property=\"og:description\" content=\"Chinese online shoppers are super fickle: Luxury e-commerce platforms in China were hit by high return volumes on orders made via Alibaba\u2019s Tmall luxury e-commerce platform back in November during China\u2019s largest online shopping festival, Bloomberg reports, citing people with knowledge of the matter. Burberry and Net-A-Porter saw up to 75% of their sales disappear […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/\" \/>\n<meta property=\"og:site_name\" content=\"Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"China\u2019s luxury e-commerce market overwhelmed by returns\",\"datePublished\":\"2024-04-18T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/\"},\"wordCount\":155,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1\",\"keywords\":[\"e-commerce\",\"LOGISTICS IN THE NEWS\"],\"articleSection\":[\"Logistics in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/\",\"url\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/\",\"name\":\"China\u2019s luxury e-commerce market overwhelmed by returns - Logistics\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-04-18T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/logistics\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"China\u2019s luxury e-commerce market overwhelmed by returns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#website\",\"url\":\"https:\/\/enterpriseam.com\/logistics\/\",\"name\":\"Logistics\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/logistics\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#organization\",\"name\":\"Logistics\",\"url\":\"https:\/\/enterpriseam.com\/logistics\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/29618.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/29618.svg\",\"caption\":\"Logistics\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/logistics\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/logistics\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"China\u2019s luxury e-commerce market overwhelmed by returns - Logistics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/","og_locale":"en_US","og_type":"article","og_title":"China\u2019s luxury e-commerce market overwhelmed by returns","og_description":"Chinese online shoppers are super fickle: Luxury e-commerce platforms in China were hit by high return volumes on orders made via Alibaba\u2019s Tmall luxury e-commerce platform back in November during China\u2019s largest online shopping festival, Bloomberg reports, citing people with knowledge of the matter. Burberry and Net-A-Porter saw up to 75% of their sales disappear […]","og_url":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/","og_site_name":"Logistics","article_published_time":"2024-04-18T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/logistics\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"China\u2019s luxury e-commerce market overwhelmed by returns","datePublished":"2024-04-18T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/"},"wordCount":155,"publisher":{"@id":"https:\/\/enterpriseam.com\/logistics\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1","keywords":["e-commerce","LOGISTICS IN THE NEWS"],"articleSection":["Logistics in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/","url":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/","name":"China\u2019s luxury e-commerce market overwhelmed by returns - Logistics","isPartOf":{"@id":"https:\/\/enterpriseam.com\/logistics\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1","datePublished":"2024-04-18T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/logistics\/2024\/04\/18\/chinas-luxury-e-commerce-market-overwhelmed-by-returns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/logistics\/"},{"@type":"ListItem","position":2,"name":"China\u2019s luxury e-commerce market overwhelmed by returns"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/logistics\/#website","url":"https:\/\/enterpriseam.com\/logistics\/","name":"Logistics","description":"","publisher":{"@id":"https:\/\/enterpriseam.com\/logistics\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/logistics\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/logistics\/#organization","name":"Logistics","url":"https:\/\/enterpriseam.com\/logistics\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/logistics\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/29618.svg","contentUrl":"https:\/\/ent.news\/internal\/29618.svg","caption":"Logistics"},"image":{"@id":"https:\/\/enterpriseam.com\/logistics\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/logistics\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/logistics\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/logistics\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/4\/1212.jpg?fit=%2C&ssl=1","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/posts\/78008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/comments?post=78008"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/posts\/78008\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/issue\/77997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/media\/78009"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/media?parent=78008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/categories?post=78008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/tags?post=78008"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/brand?post=78008"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/logistics\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=78008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}