{"id":71487,"date":"2023-06-14T00:00:00","date_gmt":"2023-06-14T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/logistics\/2023\/06\/14\/logistics-startup-trella-gets-usd-3-5-mn-from-avanz-capital-as-part-of-ongoing-bridge-round\/"},"modified":"2023-06-14T00:00:00","modified_gmt":"2023-06-14T00:00:00","slug":"logistics-startup-trella-gets-usd-3-5-mn-from-avanz-capital-as-part-of-ongoing-bridge-round","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/logistics\/2023\/06\/14\/logistics-startup-trella-gets-usd-3-5-mn-from-avanz-capital-as-part-of-ongoing-bridge-round\/","title":{"rendered":"Logistics startup Trella gets USD 3.5 mn from Avanz Capital as part of ongoing bridge round"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">Egyptian trucking startup <\/span><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/trella.app\/\" style=\"\">Trella<\/a><\/span><span style=\"font-weight:700\"> has secured USD 3.5 mn from <\/span><span style=\"font-weight:700\">private equity outfit <\/span><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"http:\/\/www.avanzcapital.com\/index.html\" style=\"\">Avanz Capital<\/a><\/span><span style=\"font-weight:700\">as part of an ongoing bridge funding round<\/span><span style=\"\">,<\/span><span style=\"font-weight:400;\"> Trella CEO Omar Hagrass told Enterprise Logistics. The funding round has so far accrued a total that is \u201cmuch more than three times\u201d Avanz Capital\u2019s USD 3.5 mn investment in quasi-equity financing. Talks with four or five other investors are still ongoing in what Hagrass referred to as the round\u2019s \u201cfinal sprint.\u201d <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The USD 3.5 mn investment represents the total amount Avanz Capital has invested in Trella so far<\/span><span style=\"\">,<\/span><span style=\"\">and includes a fresh USD 1.5 mn and a <\/span><span style=\"\">USD 2 mn investment<\/span><span style=\"\"> invested <\/span><span style=\"\">earlier this year through its Manara Fund<\/span><span style=\"\">,<\/span><span style=\"\"> Avanz Capital\u2019s managing director Haytham Wagih told Enterprise Logistics. The funding is earmarked for Trella\u2019s growth, Wagih said.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Background: <\/span><span style=\"\">The latest round of investments from Avanz Capital follows a USD 6 mn loan facility Trella received from <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/almavest.com\/company\" style=\"\">ALMA Sustainable Finance<\/a><\/span><span style=\"\"> less than a year ago<\/span><span style=\"\">.<\/span><span> The startup also <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/151d7582-d904-4374-969d-ea4a1f242b42\" style=\"\">inked an agreement<\/a><\/span><span> with Contact Financial designed to give it and the carriers it works with the access to finance they need to grow, after closing one of Egypt\u2019s largest-ever USD 42 mn series A round in 2021 co-led by Maersk\u2019s VC arm. The company said at the time that the money would be used to expand in the MENAP region and develop its platform.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">About Trella:<\/span><span style=\"\"> Founded in 2018, Trella is a B2B freight platform that connects shippers to carriers, allowing shippers to improve load utilization while providing transparency on pricing. The company allows carriers to track shipments and keeps an eye on transportation trends and performance through reports. Trella exited Pakistan <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/enterprise.news\/logistics\/en\/news\/story\/3b1c180c-51a4-4161-8b2e-c41a6c8ba3cc\" style=\"\">two months ago<\/a><\/span><span style=\"\"> on the back of a gloomy macroeconomic outlook in the country and has limited its operations to Egypt, the UAE and Saudi Arabia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ongoing bridge round is earmarked for the startup\u2019s growth<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[172],"tags":[891,49,17,171,831,232],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-71487","post","type-post","status-publish","format-standard","hentry","category-startup-watch","tag-avanz-capital","tag-egypt","tag-enterprise-logistics","tag-startup-watch","tag-trella","tag-trucking","wpautop","entry"],"acf":{"mongo_id":"5f93403d-39ef-4efb-9f34-a901786f6d47","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/6\/655.jpg,https:\/\/blog.trella.app\/industry\/structuring-supply-chain\/","photo_position":"above","homepage_title":"","full_issue_title":"Logistics startup Trella gets USD 3.5 mn from Avanz Capital as part of ongoing bridge round","related_issue":[71480],"teaser":"The ongoing bridge round is earmarked for the startup\u2019s growth","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/6\/.9a19755b-26c6-4a76-ac3f-a4ffc8adf396.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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