{"id":71402,"date":"2023-06-12T00:00:00","date_gmt":"2023-06-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/logistics\/2023\/06\/12\/saudi-logistics-startup-oto-marks-entry-into-turkish-market\/"},"modified":"2023-06-12T00:00:00","modified_gmt":"2023-06-12T00:00:00","slug":"saudi-logistics-startup-oto-marks-entry-into-turkish-market","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/logistics\/2023\/06\/12\/saudi-logistics-startup-oto-marks-entry-into-turkish-market\/","title":{"rendered":"Saudi logistics startup OTO marks entry into Turkish market"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"\"> <\/span><span style=\"font-weight:700\">KSA-based logistics startup <\/span><span style=\"-webkit-text-decoration-skip:none;font-weight:700;text-decoration-skip-ink:none\"><a href=\"https:\/\/tryoto.com\/\" style=\"\">OTO<\/a><\/span><span style=\"font-weight:700\"> has expanded into Turkey <\/span><span style=\"\">as part of wider global expansion plans, <\/span><span>according to a <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ent.news\/2023\/6\/548.pdf\" style=\"\">press release (pdf)<\/a><\/span><span>. <\/span><span style=\"font-weight:400;\">The startup declined to comment on the value of OTO\u2019s new investments in Turkey when approached by Enterprise Logistics, but said that the investment is \u201cstrategic,\u201d focusing on both tech and human resources. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">The startup will focus on providing shipping services to retail + e-commerce players: <\/span><span style=\"font-weight:400;\">OTO is looking to bring its expertise in logistics, supply chain management, and enhanced customer experience to clients in Turkey\u2019s retail sector, according to the statement. \u201cIn Turkey, our primary objective is to offer an efficient and seamless shipping gateway for businesses involved in retail and e-commerce,\u201d co-founder and CEO of OTO Mohammad Al Razaz told Enterprise Logistics.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">What they said:<\/span><span style=\"font-weight:400;\"> \u201cThis is a significant investment by OTO that is reflective of Turkey\u2019s position as one of the most important and dynamic economies in the region. We are excited to chart this next phase of growth in the Turkish market and help our clients execute successful omnichannel strategies in the region,\u201d Al Razaz said in the press release. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">Egypt is next on the list:<\/span><span style=\"font-weight:400;\"> OTO plans on further expanding in the MENA region, with a focus on North African markets. \u201cEgypt is our next target, and we aim to launch operations there at the beginning of next year,\u201d Al Razaz said. The company is currently operational in the GCC and Jordan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">About OTO:<\/span><span style=\"font-weight:400;\"> Founded in 2019, the Saudi tech logistics startup provides \u201cholistic shipping management solutions\u201d to retailers through access to its innovative shipping gateway platform. OTO\u2019s platform links users to upwards of 180 regional and international courier and delivery services, affording users a range of multi-channel retail, inventory, and point of sale options. The platform\u2019s dashboard also permits integration with e-commerce platforms and ERP systems, in addition to the ability to sync orders, assign shipments, print labels, scan barcodes, manage operations and receive analytic reports.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OTO is planning to focus on providing shipping services to retail and e-commerce players<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[172],"tags":[49,17,31,651,171,231],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-71402","post","type-post","status-publish","format-standard","hentry","category-startup-watch","tag-egypt","tag-enterprise-logistics","tag-saudi-arabia","tag-startup","tag-startup-watch","tag-turkey","wpautop","entry"],"acf":{"mongo_id":"8073e58e-9473-4eaa-9cde-a691b9a01c14","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2023\/6\/554.jpeg,https:\/\/tryoto.com\/oto-turkey-expansion\/","photo_position":"above","homepage_title":"","full_issue_title":"Saudi logistics startup OTO marks entry into Turkish market","related_issue":[71389],"teaser":"OTO is planning to focus on providing shipping services to retail and e-commerce players","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2023\/6\/.2c4c4e2d-44a3-4bb3-bc89-7c1386e850c4.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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