{"id":99684,"date":"2025-08-14T00:00:00","date_gmt":"2025-08-14T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/14\/marketing-home-group-prices-its-tadawul-ipo\/"},"modified":"2025-08-14T00:00:00","modified_gmt":"2025-08-14T00:00:00","slug":"marketing-home-group-prices-its-tadawul-ipo","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/14\/marketing-home-group-prices-its-tadawul-ipo\/","title":{"rendered":"Marketing Home Group prices its Tadawul IPO"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Marketing Home Group set the final price for its IPO at SAR 85 per share, <\/strong><strong>pricing at the <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/953c0888-ff40-4746-b5db-685967024d35\/marketing-home-group-sets%253cmark%253e-ipo%253c%2Fmark%253e-price-range-at-sar-80-85-a-pop\" style=\"\" rel=\"noopener\">top of the marketed range<\/a><\/strong>, after the institutional offering was nearly 10x oversubscribed, according to <a target=\"_blank\" href=\"https:\/\/www.saudiexchange.sa\/wps\/portal\/saudiexchange\/newsandreports\/issuer-news\/issuer-announcements\/issuer-announcements-details\/?anId=89569&anCat=1&cs=1151&locale=en\" style=\"\" rel=\"noopener\">a bourse disclosure<\/a>. At this price, the selling shareholders are set to rake in SAR 408 mn in total proceeds from the secondary offering, giving the company an implied market cap of SAR 1.36 bn at listing, according to our math. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">(<strong>** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN CONTEXT-<\/strong> The company is taking a 30% stake \u2014 good for 4.8 mn shares \u2014 to market as the local IPO market remains busy despite global volatility, with recent offerings drawing solid demand. Marketing Home Group will join peers in the home and lifestyle segment already listed on Tadawul, tapping into a sector that benefits from strong household consumption trends. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s next?<\/strong> The subscription window for individual investors opens on Tuesday, 19 August and runs through Wednesday, 20 August. Some 960k ordinary shares \u2014 or 20% of the total on offer \u2014 are earmarked for the retail tranche.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ADVISORS- <\/strong>Alinma Capital is quarterbacking the transaction as the financial advisor, lead manager, bookrunner, and underwriter, with Stat Law Firm providing counsel. PwC Public Accountants is acting as the financial due diligence advisor, while Euromonitor International is serving as the market consultant.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Receiving agents include<\/strong> our friends at EFG Hermes KSA, Alrajhi Capital, SNB Capital, Saudi Fransi Capital, Riyad Capital, AlBilad Investment, AlJazira Capital, Derayah Financial, ANB Capital, Yaqeen Capital, and Al Khabeer Capital, among others.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO IN THE PIPELINE-<\/strong><\/p>\n<ul>\n<li><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/e48a5404-50b5-4b89-a199-f45006a642a0\/dar-al-majed-sees-hot-demand-for-ipo\" style=\"\" rel=\"noopener\">Dar Al Majed Real Estate<\/a><\/strong><strong> (aka Almajdiah)<\/strong> will start receiving subscriptions from retail investors tomorrow for its IPO, after the institutional tranche was 107x oversubscribed;<\/li>\n<li><strong>IT firm <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/818c5d9d-7cee-447d-bd35-c9f1d1e15fca\/this-morning:-specialized-medical-company-lands-on-tadawul-today-%2B-jadwa-to-fully-divest-from-unipharma%3F\" style=\"\" rel=\"noopener\">Ejada Systems<\/a><\/strong>, which missed its six-month IPO window, is set to resubmit an IPO application to the CMA;<\/li>\n<li><strong>Coldchain manufacturer Consolidated Grunenfelder Saady Holding<\/strong> <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/7ab5a39d-4d34-417b-8691-88e321768d6e\/riyad-capital-files-for-tadawul-ipo-%2B%253cmark%253e-cma%253c%2Fmark%253e-signs-off-on-two-fresh-listings\" style=\"\" rel=\"noopener\">got the regulators\u2019 all-clear<\/a> to float a 30% stake on Tadawul;<\/li>\n<li><strong>PIF-backed <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/d0a3467a-abf0-4f2c-8d69-2b65e3040ff1\/pif%25e2%2580%2599s%253cmark%253e-saudi-global-ports%253c%2Fmark%253e-taps-banks-for-potential-ipo\" style=\"\" rel=\"noopener\">Saudi Global Ports<\/a><\/strong><strong>, <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/8a3c56cc-ebf9-417c-8382-0816af5b9a75\/real-madrid-vs-barcelona-at-king-abdullah-sports-city-today\" style=\"\" rel=\"noopener\">Tabreed District Cooling<\/a><\/strong><strong>, <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/1c55c7a4-ce77-4a0c-a7bd-1ad23a8256e0\" style=\"\" rel=\"noopener\">Medical procurement firm Nupco<\/a><\/strong><strong>, <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/e94781b0-45da-48a8-afe3-89c2b6a7897a\/future-minerals-forum-kicks-off-today\" style=\"\" rel=\"noopener\">Riyad Capital<\/a><\/strong><strong>, and <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/2b55cbd6-eb2f-4596-8f56-69fabca00764\/%253cmark%253etabby%253c%2Fmark%253e-taps-advisors-for-potential-ipo-%2B-phytome-mulls-move-to-saudi\" style=\"\" rel=\"noopener\">BNPL platform Tabby<\/a><\/strong> are among companies that tapped banks for potential IPOs;<\/li>\n<li><strong>F&B players Barns, Half Million, Deemah, and Hashi Bashi<\/strong> are said to be <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/03e87751-b8eb-41af-9041-b9414c742b39\/neom-to-confirm-aiman-al-mudaifer-as-ceo%3F\" style=\"\" rel=\"noopener\">sounding out banks<\/a> for potential debuts on the main market;<\/li>\n<li><strong>Almosafer<\/strong> is <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/6e69fe20-d984-43b1-9a85-3103ab156bcb\/non-oil-sector-in-the-kingdom-remains-resilient--fitch\" style=\"\" rel=\"noopener\">preparing<\/a> for a public listing on Tadawul by late 2025 or early 2026;<\/li>\n<li><strong>PIF-backed CloudKitchens<\/strong> is reportedly <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/6e69fe20-d984-43b1-9a85-3103ab156bcb\/non-oil-sector-in-the-kingdom-remains-resilient--fitch\" style=\"\" rel=\"noopener\">eyeing an IPO<\/a> in the Kingdom or the UAE (or both);<\/li>\n<li><strong>Meal subscription startup Calo<\/strong> is also said to be <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/f6ab4e19-978b-4a59-9c3d-1bbaa1fddac1\/%253cmark%253ecalo%253c%2Fmark%253e-steps-into-uk-with-fresh-fitness-food,-detox-kitchen-acquisition.-plus:-cma-approves-al-rajhi%25e2%2580%2599s-sar-10-bn-debt-issuance\" style=\"\" rel=\"noopener\">eyeing an IPO<\/a> here at home by 2027.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The institutional tranche was nearly 10x oversubscribed<\/p>\n","protected":false},"author":1,"featured_media":99685,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2542],"tags":[10,2637,29,4407],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-99684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipo-watch","tag-enterpriseam-ksa","tag-ipo","tag-ipo-watch","tag-marketing-home-group-mhg","wpautop","entry"],"acf":{"mongo_id":"fc8f73b0-e5ea-4303-b5e8-e6472878c56a","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/4\/766.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Marketing Home Group prices its Tadawul IPO following strong institutional investor demand","related_issue":[99674],"teaser":"The institutional tranche was nearly 10x oversubscribed","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.2b3bb04c-ebc6-4b7a-96ef-cea753d177e8.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Home Group prices its Tadawul IPO - KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/14\/marketing-home-group-prices-its-tadawul-ipo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Home Group prices its Tadawul IPO\" \/>\n<meta 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