{"id":99450,"date":"2025-08-06T00:00:00","date_gmt":"2025-08-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/06\/the-kingdom-bets-on-aseers-cool-peaks-to-lure-tourists\/"},"modified":"2025-08-06T00:00:00","modified_gmt":"2025-08-06T00:00:00","slug":"the-kingdom-bets-on-aseers-cool-peaks-to-lure-tourists","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/06\/the-kingdom-bets-on-aseers-cool-peaks-to-lure-tourists\/","title":{"rendered":"The Kingdom bets on Aseer\u2019s cool peaks to lure tourists"},"content":{"rendered":"

Saudi Arabia\u2019s mountain tourism dreams are on <\/strong>Bloomberg<\/a><\/strong>\u2019s radar. <\/strong>The Kingdom has been funneling money into Aseer to boost its tourism potential through the Public Investment Fund, with plans to build luxury resorts, restore heritage sites like Rijal Almaa, and upgrade basic services and infrastructure. The rustic approach in Aseer stands out from some of the flashier megaprojects elsewhere in the Kingdom \u2014 with a focus on natural landscapes and cultural heritage rather than futuristic skyscrapers or ultra-luxe glampsites.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n

Major projects in motion:<\/strong> The business news service highlighted the Seven Legends Aseer Resort as one of the region\u2019s works-in-progress \u2014 a mountain retreat set to open in 2029 with private villas, hotel rooms, and grass skiing. The Soudah Peaks is also in the pipeline, bringing hotels and homes to the Kingdom\u2019s tallest mountain and offering outdoor activities like hiking. <\/p>\n

What Aseer needs: <\/strong>With fewer than 100k international visitors a year, Aseer needs to expand quality accommodation beyond Abha as well as upgrade transport and infrastructure and provide clear travel information to quell safety concerns over its proximity to the Yemeni border, Bonjour Saudi CEO Cecilia Pueyo told Bloomberg. Stronger promotion of its climate and attractions will also help draw in more visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

Projects include the Seven Legends Resort<\/p>\n","protected":false},"author":1,"featured_media":99451,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2561],"tags":[4371,10,94,1151,229,7],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-99450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saudi-in-the-news","tag-aseer-2","tag-enterpriseam-ksa","tag-hospitality","tag-public-investment-fund-pif","tag-saudi-in-the-news","tag-tourism","wpautop","entry"],"acf":{"mongo_id":"931388e6-d2b2-4988-823b-fe44c5da8c17","order":"10","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/8\/341.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The Kingdom bets on Aseer\u2019s cool peaks to lure tourists","related_issue":[99433],"teaser":"Projects include the Seven Legends Resort","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.9b62206f-4055-4de9-b7f6-183bc7612f9e.mp3"},"yoast_head":"\nThe Kingdom bets on Aseer\u2019s cool peaks to lure tourists - 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