{"id":98703,"date":"2025-07-14T00:00:00","date_gmt":"2025-07-14T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/07\/14\/yasmina-to-expand-mena-reach-with-usd-2-mn-seed-boost\/"},"modified":"2025-07-14T00:00:00","modified_gmt":"2025-07-14T00:00:00","slug":"yasmina-to-expand-mena-reach-with-usd-2-mn-seed-boost","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/07\/14\/yasmina-to-expand-mena-reach-with-usd-2-mn-seed-boost\/","title":{"rendered":"Yasmina to expand Mena reach with USD 2 mn seed boost"},"content":{"rendered":"

<\/strong>Homegrown ins. platform <\/strong>Yasmina<\/a><\/strong> raised USD 2 mn in a seed funding round led<\/strong> by <\/strong>Scene Holding<\/a><\/strong> and co-led by <\/strong>Access Bridge Ventures<\/a><\/strong>, according to a press release (pdf)<\/a>. The round also saw the participation of Arzan Venture Capital<\/a> and Sanabil Investment Accelerator by 500 Mena.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n

Use of proceeds: <\/strong>The company plans to use the funding to grow its team and expand operations beyond the Kingdom, starting with the UAE this year and Egypt in 2026, while aiming to provide embedded ins. to 1.5 mn customers.<\/p>\n

About Yasmina: <\/strong>Founded by Masoud Alhelou (LinkedIn<\/a>) and Bashar Abalkhail (LinkedIn<\/a>), Yasmina is the Kingdom\u2019s first embedded ins. platform. It enables digital platforms to offer personalized ins. at checkout in under 48 hours, having already partnered with platforms in the HR, auto, travel, POS, and real estate sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"

The round was led by Scene Holding, with Access Bridge Ventures co-leading<\/p>\n","protected":false},"author":1,"featured_media":98704,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2556],"tags":[10,56,179,521,3943],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-98703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam-ksa","tag-insurance","tag-startup-watch","tag-startups","tag-yasmina","wpautop","entry"],"acf":{"mongo_id":"00d27896-d470-44c4-892c-e734ea19f92c","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/810.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Yasmina secures USD 2 mn in a seed funding round","related_issue":[98689],"teaser":"The round was led by Scene Holding, with Access Bridge Ventures co-leading","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.16efc675-48d9-42bd-a6d7-f5129d4ce6a6.mp3"},"yoast_head":"\nYasmina to expand Mena reach with USD 2 mn seed boost - 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