{"id":97331,"date":"2025-05-25T00:00:00","date_gmt":"2025-05-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/05\/25\/nielseniq-weighs-in-on-private-label-popularity-and-tech-preferences-in-saudi\/"},"modified":"2025-05-25T00:00:00","modified_gmt":"2025-05-25T00:00:00","slug":"nielseniq-weighs-in-on-private-label-popularity-and-tech-preferences-in-saudi","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/05\/25\/nielseniq-weighs-in-on-private-label-popularity-and-tech-preferences-in-saudi\/","title":{"rendered":"NielsenIQ weighs in on private label popularity and tech preferences in Saudi"},"content":{"rendered":"

<\/strong>Saudi co<\/strong>nsumers' perception of<\/strong> private label products is leaning positive<\/strong>, with 71% of respondents viewing them as good alternatives to name brands and admitting they would purchase more if a larger variety were available, according to NielsenIQ\u2019s 2025 Global Outlook on Private Label and Branded Products report (pdf)<\/a>. Some 69% of Saudi respondents believe private label products provide more bang for the buck.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n

ALSO-<\/strong> 66% of Saudi consumers say they are more likely to treat upgrade to a premium-brand product. Meanwhile, 67% say they\u2019re expanding their brand purchases across multiple categories, with 58% of respondents stating that brand of the product or store is not as important as the necessity of the product.<\/p>\n

On the tech front<\/strong>, Saudi Arabia and the UAE were flagged as key markets for premium smartphones, TVs, and laptops, according to NielsenIQ\u2019s 2025 Consumer Tech Industry Trends report (pdf)<\/a>. The Kingdom, in particular, is anticipated to continue its growth trajectory in gaming PCs and accessories, driven by the rising social adoption and popularity of e-sports.<\/p>\n

Zooming out: <\/strong>The Middle East and Africa\u2019s (MEA) consumer tech and durables market is forecast to reach USD 68 bn in sales in 2025, marking a 2% growth rate, with AI-equipped phones are expected to generate 32% of total sales revenue across the region within this market. The \u201cdigitally receptive\u201d demographic is powering online gaming\u2019s expansion, placing MEA with China and emerging Asia as key growth regions, the report said.<\/p>\n

MEA trends<\/strong>: <\/strong>Strong economic sentiment is expected to sustain tech demand in MEA this year, though at a more moderate pace from 2024. Higher growth is expected in niche segments like foldable smartphones \u2014 especially in Saudi Arabia and Egypt \u2014 and in lower-priced devices as Chinese brands expand their offerings across all price points.<\/p>\n","protected":false},"excerpt":{"rendered":"

Some 71% of Saudi participants are ready for more private label variety<\/p>\n","protected":false},"author":1,"featured_media":97332,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2671],"tags":[10,4288,211,2433],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-97331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-enterpriseam-ksa","tag-nielseniq","tag-retail","tag-technology","wpautop","entry"],"acf":{"mongo_id":"0aa5cc99-4d62-4cf7-b5c3-63f5073382f6","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/1282.jpg","photo_position":"above","homepage_title":"","full_issue_title":"NielsenIQ weighs in on private label popularity and tech preferences in Saudi","related_issue":[97323],"teaser":"Some 71% of Saudi participants are ready for more private label variety","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.9b94f82a-2498-4b7c-bbc7-7cad88400fbe.mp3"},"yoast_head":"\nNielsenIQ weighs in on private label popularity and tech preferences in Saudi - 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