{"id":95336,"date":"2025-03-17T00:00:00","date_gmt":"2025-03-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/03\/17\/investors-shift-to-riyadhs-outskirts-as-real-estate-prices-rise-entaj-foods-begins-trading-on-tadawul-today\/"},"modified":"2025-03-17T00:00:00","modified_gmt":"2025-03-17T00:00:00","slug":"investors-shift-to-riyadhs-outskirts-as-real-estate-prices-rise-entaj-foods-begins-trading-on-tadawul-today","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/03\/17\/investors-shift-to-riyadhs-outskirts-as-real-estate-prices-rise-entaj-foods-begins-trading-on-tadawul-today\/","title":{"rendered":"Investors shift to Riyadh\u2019s outskirts as real estate prices rise + Entaj Foods begins trading on Tadawul today"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good morning<\/strong>. It\u2019s shaping up to be a calm day as the Ramadan slowdown continues. The big story here today is the latest inflation numbers from Gastat, showing inflation held steady in February as analysts predicted.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also in the news well, below: <\/strong>We caught up with our good friend Saud Altassan, CEO of EFG Hermes Saudi Arabia, to discuss the firm\u2019s approach to navigating market dynamics and its positioning in an increasingly evolving and competitive industry. We also delved into Capital Market Authority\u2019s latest quarterly bulletin to gauge the market\u2019s performance for 4Q 2024. Let\u2019s dive in.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>When do we eat? <\/strong>Maghrib is at 6:03pm today in Riyadh. You\u2019ll have until fajr prayers at 4:41am tomorrow to enjoy suhoor.<\/p>\n<p class=\"tag-border-left\">HAPPENING TODAY-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a id=\"wwtt2\"><\/a> <\/strong><strong>Shares of Arabi<\/strong><strong>an Company for Agricultural and Industrial Investment (Entaj <\/strong><strong>Foods) will begin trading on Tadawul\u2019s main market today<\/strong>, according to a <a target=\"_blank\" href=\"https:\/\/www.saudiexchange.sa\/wps\/portal\/saudiexchange\/newsandreports\/issuer-news\/news-details\/!ut\/p\/z1\/vZJNc4IwEIZ_Sw89MllFAh7TL9TBKiIoXJg0BJsWAmoq_fmN2kN1_Oj00Jz23Xk3u5snKEFzlEi6EQuqRCVpoXWc4NQiGNo9B0bu1GuBH9meE_nTFvQ7KEIJSoqK0YKjmMutqpnIUOy80C7DGRim1c2NDmbMcMyWabBcpzHlnSzPtm4mVa1eUaxoRpuPIuXyFtbU-Ja7uF4JxtdUZkJmXEe7pOTNPijp6p2rvWTqhzTa0LZA9yzEWgm5QLPDZZyhi8F_Jv6obVvgRoCSy7se1UMwtsB_Gg9NDybgAv5dPZw55Gr_QL9vrO-wz5qIbrIRvEGhrFal5hdsn3h2P0z98HGia_9MqgdocG0-_VnE23KZEE21kop_KjT_F6zJ4WQj0rU1mMGd2_eI6WD72HCC_KHhBNqd4QK7uiwdszTCcN40016ZPnh50Bfk5gvbuckv\/dz\/d5\/L2dBISEvZ0FBIS9nQSEh\/?locale=en\" style=\"\" rel=\"noopener\">statement<\/a>. The company\u2019s shares will be allowed to fluctuate within a \u00b130% band, with a static fluctuation band of \u00b110% on the first three days of trading. Starting from the fourth day, shares will be allowed to trade at \u00b110% as circuit breakers take effect, and the static fluctuation limit will be removed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REFRESHER-<\/strong> The Riyadh-based poultry producer priced its IPO <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/2f93206e-b2c9-494a-9614-bf69e9d6cda6\/%253cmark%253eentaj%253c%2Fmark%253e-prices-ipo-at-the-top-of-the-guidance-range-at-sar-50-apiece\" style=\"\" rel=\"noopener\">at the top of the range<\/a> it was guiding on \u2014 at SAR 50 per share \u2014 after the institutional tranche of the offering was 208.4x oversubscribed. Entaj is floating a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/90354e16-fba7-4823-8f00-e8d742bf3785\/%253cmark%253eentaj%253c%2Fmark%253e-issues-prospectus-for-tadawul-ipo\" style=\"\" rel=\"noopener\">30% stake<\/a> in a secondary offering, whereby its sole owner Arabian Agriculture Services (Arasco) is raking in some SAR 450 mn in proceeds.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u26a0\ufe0f<\/strong><strong>WEATHE<\/strong><strong>R- Moderate to heavy rains are expected to hit some regions of the <\/strong><strong>Kingdom today<\/strong>, the National Center of Meteorology warned in <a target=\"_blank\" href=\"https:\/\/ncm.gov.sa\/ar\/MediaCenter\/Reports\/Documents\/Weather%20Reports\/WeatherReport.pdf\" style=\"\" rel=\"noopener\">a report (pdf)<\/a>. <\/p>\n<ul>\n<li>Riyadh: 29\u00b0C daytime \/ 17\u00b0C overnight<\/li>\n<li>Makkah: 38\u00b0C daytime \/ 22\u00b0C overnight<\/li>\n<li>Madinah: 33\u00b0C daytime \/ 21\u00b0C overnight <\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">PSA- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Riyadh\u2019s public bus network now includes the Diplomatic Quarter,<\/strong> with buses running daily from King Saud University Station to the area from 6:30am to midnight, according to a <a target=\"_blank\" href=\"https:\/\/x.com\/RCRCSA\/status\/1901030739510014169\" style=\"\" rel=\"noopener\">post on X<\/a> by the Royal Commission for Riyadh City.<\/p>\n<p class=\"tag-border-left\"> WATCH THIS SPACE-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a id=\"wwtt1\"><\/a> <\/strong><strong>Investo<\/strong><strong>rs shift <\/strong><strong>to Riyadh\u2019s outskirts as real estate prices rise in the capital:<\/strong> With prices climbing to record highs in the capital city due to a demand-supply gap, investors shifted their gaze toward high-potential alternatives in the city outskirts in an attempt to anticipate future market trends, <a target=\"_blank\" href=\"https:\/\/www.aleqt.com\/2025\/03\/16\/article_2758557.html\" style=\"\" rel=\"noopener\">Aleqtisadiah<\/a> reports, citing real estate experts.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What gives? <\/strong>Demand has long eclipsed supply in Riyadh with population growth far outpacing urban expansion \u2014 which has been significantly ramped up under Vision 2030, <a target=\"_blank\" href=\"https:\/\/emaar-advanced.com\/en\/\" style=\"\" rel=\"noopener\">Emaar Advanced<\/a> Chairman Ayed Al Harfi told the news outlet. This is pushing investors to snap up cut-price land and property across the capital\u2019s peripheries.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Plugging the gap<\/strong><strong>: <\/strong>The National Housing Company (NHC) has been tasked with building <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/27a1f325-0008-46af-86f4-1026f0542c8d\/\" style=\"\" rel=\"noopener\">affordable housing options<\/a> to close the 1.2 mn housing units gap needed to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/fc63df48-ceb1-4572-aecd-0280d03dcef2\/jeddah-and-riyadh-lead-3q-2024-rental-yields-and-property-prices\" style=\"\" rel=\"noopener\">achieve a 70% home ownership target by 2030<\/a>. The NHC may add another 100k housing units this year to the 200k already in the pipeline, Knight Frank Mena Chief Economist Christopher Payne estimates.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REMEMBER-<\/strong> The <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/8be64075-751f-431c-b788-6ea342d5a500\/%253cmark%253ereal-estate-prices%253c%2Fmark%253e-rose-2.3%2525-in-2024--gastat\" style=\"\" rel=\"noopener\">real estate price index<\/a> rose 2.3% y-o-y in 2024, while apartment and villa prices <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/4949f330-6db7-496c-ae24-7d8450c29950\/homeownership-aspirations-may-be-a-distant-dream-for-many-in-saudi-arabia\" style=\"\" rel=\"noopener\">rose by 10.6% and 6.3%<\/a>, respectively. The rise in housing costs, particularly rent, was the primary driver behind the rise of the Kingdom\u2019s annual inflation last year, reaching a peak at 2.0% in November.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong><a id=\"wwtt3\"><\/a> The Kingdom is working on a unified national platform for consumer complaints<\/strong>, to protect consumer rights and improve market fairness, Executive Director of the Consumer Protection Association Ahmed Al Mehliki told <a target=\"_blank\" href=\"https:\/\/www.aleqt.com\/2025\/03\/16\/article_2758564.html\" style=\"\" rel=\"noopener\">Aleqtisadiah<\/a> in an interview. No further information was disclosed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">DATA POINTS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The total val<\/strong><strong>ue of re-exported<\/strong><strong> goods from Saudi Arabia increased 42.3% y-o-y to SAR 90 <\/strong><strong>bn in 2024<\/strong>, with smartphones accounting for 27.5% of re-exported goods, according to Gastat data seen by <a target=\"_blank\" href=\"https:\/\/www.aleqt.com\/2025\/03\/16\/article_2758562.html\" style=\"\" rel=\"noopener\">Aleqtisadiah<\/a>. Ships (13.4%), lightships (12.1%), cars (4.3%), and tugboats (3.9%) followed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">SPORTS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Al Ittih<\/strong><strong>ad beats Al Riyadh to remain four points ahead at the top of the SPL as we head <\/strong><strong>into another <\/strong><strong>FIFA fixture<\/strong>, after Saleh Alshehri scored 11 min into stoppage time to clinch a 2-1 victory. Second-place Al Hilal kept pace with the league leaders after scoring two goals against Al Taawoun, while Al Nassr jumped to the third spot after seeing off Al Kholood 3-1, leapfrogging Al Qadisiyah which fell to a one-nil loss at Damac.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>More highlights from matchday 25:<\/strong><\/p>\n<ul>\n<li>Al Shabab routed Al Orobah with 6 clean goals;<\/li>\n<li>Al Ahli fell to Al Akhdoud 2-1 away from home; <\/li>\n<li>Al Fateh saw off Al Raed 3-1 at home; <\/li>\n<li>Al Wehda and Al Feiha secured 2-0 away victories at Al Khaleej and Al Ettifaq.<\/li>\n<\/ul>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"ksa\/en\/user\/NewsLetters\" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>***<\/strong><strong>You\u2019re reading EnterpriseAM Saudi<\/strong>, your essential daily roundup of business, economics, and must-read news about Saudi, delivered straight to your inbox. We\u2019re out Sunday through Thursday by 7am Riyadh time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM Saudi is available without charge <\/strong>thanks to the generous support of our friends at Tas\u2019heel.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Want to send us a story idea<\/strong>, request coverage, ask for a correction, or otherwise get in touch? Reach out to us on <a target=\"_blank\" href=\"mailto:climate@enterprisemea.com\" style=\"\" rel=\"noopener\">saudi@enterpriseAM.com<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DID YOU KNOW <\/strong>that we also cover <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\" style=\"\" rel=\"noopener\">Egypt<\/a>, <a target=\"_blank\" href=\"https:\/\/enterprise.news\/uae\/en\" style=\"\" rel=\"noopener\">the UAE<\/a>, the MENA <a target=\"_blank\" href=\"https:\/\/enterprise.news\/logistics\/en\" style=\"\" rel=\"noopener\">logistics<\/a> and  <a target=\"_blank\" href=\"https:\/\/enterprise.news\/climate\/en\" style=\"\" rel=\"noopener\">climate<\/a>  industries?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Were you forwarded this email? <\/strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/user\/news-letters\" style=\"\" rel=\"noopener\">Tap or click here<\/a> to get your own copy of EnterpriseAM Saudi delivered every weekday.<br \/><strong>***<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">THE BIG STORY ABROAD- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s a quiet Monday morning in the global press<\/strong>, with the US dominating the few headlines worth noting. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>US vows to continue \u201cunrelenting\u201d attacks on Yemen\u2019s Houthis <\/strong>until they stop attacking vessels crossing the Red Sea, Pentagon chief Pete Hegseth said yesterday. \u201cI want to be very clear, this campaign is about freedom of navigation and restoring deterrence,\u201d he said, adding that the US will stop its attacks when the Houthis say they will stop shooting vessels in the Red Sea. Houthi leader Abdul Malik Al Houthi vowed to \u201ccontinue the escalation\u201d and keep targeting US vessels in the Red Sea as long as they \u201ccontinue their aggression.\u201d (<a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-03-16\/us-attacks-on-houthis-will-be-unrelenting-hegseth-says?srnd=homepage-middle-east\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/www.france24.com\/en\/live-news\/20250316-us-vows-unrelenting-campaign-to-halt-huthi-ship-attacks\" style=\"\" rel=\"noopener\">AFP<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/houthis-say-they-are-ready-escalate-after-us-strikes-yemen-2025-03-16\/\" style=\"\" rel=\"noopener\">Reuters<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- <\/strong>The Trump administration has deported over 200 alleged Venezuelan gang members to El Salvador, defying a federal judge\u2019s order to halt the deportations. The White House dismissed the ruling, arguing the order had \u201cno lawful basis.\u201d (<a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/03\/16\/us\/politics\/trump-venezuelans-deportations-el-salvador.html\" style=\"\" rel=\"noopener\">New York Times<\/a> | <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/trump-venezuela-el-salvador-immigration-dd4f61999f85c4dd8bcaba7d4fc7c9af\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/trump-venezuela-el-salvador-immigration-dd4f61999f85c4dd8bcaba7d4fc7c9af\" style=\"\" rel=\"noopener\">AP<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/us\/us-removes-hundreds-alleged-venezuelan-gang-members-under-now-blocked-authority-2025-03-16\/\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/us\/us-removes-hundreds-alleged-venezuelan-gang-members-under-now-blocked-authority-2025-03-16\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/7ecc942c-d7d8-4eb4-a231-52ef729de110\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/7ecc942c-d7d8-4eb4-a231-52ef729de110\" style=\"\" rel=\"noopener\">FT<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLUS: We are getting a national platform for consumer complaints<\/p>\n","protected":false},"author":1,"featured_media":95337,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2540],"tags":[3977,10,106,2696,9],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-95336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-were-tracking-today","tag-entaj","tag-enterpriseam-ksa","tag-real-estate","tag-riyadh","tag-what-were-tracking-today","wpautop","entry"],"acf":{"mongo_id":"6025ee80-a6eb-4b84-8c2f-ed946f66b1c2","order":"2","is_powered_by":false,"story_type":"4","photo_url":"https:\/\/ent.news\/2025\/3\/1285.jpg","photo_position":"above","homepage_title":"","full_issue_title":"THIS MORNING: Investors shift to Riyadh\u2019s outskirts as real estate prices rise + Entaj Foods begins trading on Tadawul today","related_issue":[95334],"teaser":"PLUS: We are getting a national platform for consumer complaints","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.8060464f-8d50-42f7-ac2d-d3ff9a86664d.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Investors shift to Riyadh\u2019s outskirts as real estate prices rise + Entaj Foods begins trading on Tadawul today - KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/03\/17\/investors-shift-to-riyadhs-outskirts-as-real-estate-prices-rise-entaj-foods-begins-trading-on-tadawul-today\/\" \/>\n<meta property=\"og:locale\" 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