{"id":95025,"date":"2025-03-06T00:00:00","date_gmt":"2025-03-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/03\/06\/sela-tko-group-are-creating-a-new-boxing-promotion-venture\/"},"modified":"2025-03-06T00:00:00","modified_gmt":"2025-03-06T00:00:00","slug":"sela-tko-group-are-creating-a-new-boxing-promotion-venture","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/03\/06\/sela-tko-group-are-creating-a-new-boxing-promotion-venture\/","title":{"rendered":"Sela + TKO Group are creating a new boxing promotion venture"},"content":{"rendered":"

Saudi Arabia partners with UFC + WWE parent on new boxing venture<\/strong>:<\/strong> PIF\u2019s entertainment and investments arm Sela, Saudi General Entertainment Authority Chairman Turki Al Alshikh, and US-based media conglomerate TKO Group Holdings signed a multi-year partnership to launch a new boxing venture that will serve as a platform for top boxers and emerging talent, according to a press release<\/a>. TKO Group owns the UFC and WWE. <\/p>\n

The details:<\/strong> The promoter is set to host its first event within the next year, Bloomberg<\/a> said. TKO will oversee day-to-day operations and athlete development, including access to training, performance research, and rehabilitation through its UFC Performance Institute locations in Las Vegas, Mexico City, and Shanghai. Meanwhile, Sela will focus on promoting and delivering major boxing events. <\/p>\n

Some challenges ahead? <\/strong>The organization could find it difficult to attract top talent as most athletes are already under exclusive contracts with major promoters, UFC President and CEO Dana White told the business information service.<\/p>\n

\n

SURJ EYES ATHLETICS INVESTMENT-<\/p>\n

SURJ Sports Investments<\/strong> is reportedly considering investing in a new entity that <\/strong>World Athletics is looking to set up to manage <\/strong>athletics\u2019 commercial rights<\/strong>, Reuters<\/a> reports, citing people it said are familiar with the matter. SURJ \u2014 PIF\u2019s sports investment arm \u2014 is reportedly in talks to acquire a piece of this company, which could be valued at USD 636 mn (GBP 500 mn). World Athletics is a Monaco-based international governing body for athletics, including track and field, cross country running, race walking, and other similar sports.<\/p>\n

The details:<\/strong> World Athletics has received interest from organizations and financial institutions regarding partnerships, a spokesperson for the organization confirmed to Reuters, but declined to comment on SURJ\u2019s involvement. Funds raised would help World Athletics expand the commercial side of the sport, including launching new events. The move comes as World Athletics seeks to \u201cstay relevant\u201d among new fans.<\/p>\n

IN CONTEXT-<\/strong> The Kingdom\u2019s sports sector contributed USD 6.9 bn to the Kingdom\u2019s GDP in 2023 and is expected to add USD 16.5 bn annually (1.5% of GDP) by 2030, according to a report<\/a> by Surj in December. SURJ Sports Investment picked up a minority stake<\/a> in sports streaming service Dazn Group, last month, reports put the investment ticket at USD 1 bn. <\/p>\n","protected":false},"excerpt":{"rendered":"

The promoter is set to host its first event within the next year<\/p>\n","protected":false},"author":1,"featured_media":95026,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2524],"tags":[10,3969,8,4066],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-95025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-_newspack_sports","tag-enterpriseam-ksa","tag-sela","tag-sports","tag-tko-group-holding","wpautop","entry"],"acf":{"mongo_id":"e1b7896e-d997-4619-97f2-ce61ac8647f2","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/489.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Sela + TKO Group are creating a new boxing promotion venture","related_issue":[95013],"teaser":"The promoter is set to host its first event within the next year","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.82faa871-c994-47e8-a000-29d69c33d547.mp3"},"yoast_head":"\nSela + TKO Group are creating a new boxing promotion venture - 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