{"id":93684,"date":"2025-01-23T00:00:00","date_gmt":"2025-01-23T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/23\/aramco-is-menas-most-valuable-brand\/"},"modified":"2025-01-23T00:00:00","modified_gmt":"2025-01-23T00:00:00","slug":"aramco-is-menas-most-valuable-brand","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/23\/aramco-is-menas-most-valuable-brand\/","title":{"rendered":"Aramco is MENA\u2019s most valuable brand"},"content":{"rendered":"

Five local companies \u2014 Saudi Aramco, Stc, Al Rajhi Bank, SNB, and Sabic \u2014 were <\/strong>named among the world\u2019s 500 most valuable brands<\/strong> in London-based valuation consultancy firm Brand Finance\u2019s latest report (pdf)<\/a>. Collectively, Saudi brands contributed USD 75.5 bn to MENA's total USD 127.4 bn brand value, according to Arab News<\/a>.<\/p>\n

Aramco retained its position as Saudi\u2019s most valuable brand, <\/strong>with its value rising 0.3% y-o-y to USD 41.7 bn. The oil giant dropped two spots to 38th in the Brand Finance Global 500 but remains the Middle East and North Africa\u2019s top brand and the world\u2019s second most valuable in oil and gas after Shell.<\/p>\n

Saudi banks make their mark: <\/strong>Al-Rajhi Bank climbed 45 spots to 309, ranking second among MENA banks, and SNB secured 461, placing third in the region behind Qatar\u2019s QNB.<\/p>\n

Stc also became the ninth most valuable telecom brand globally,<\/strong> rising 13 places to rank 136th. with its value increasing 16% to USD 16.1 bn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Saudi brands drive USD 75.5 bn of MENA's USD 127.4 bn brand value<\/p>\n","protected":false},"author":1,"featured_media":93685,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2761],"tags":[71,139,1930,10,437,138,1115,2632],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-93684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-your-way-out","tag-al-rajhi-bank","tag-aramco","tag-brand-finance","tag-enterpriseam-ksa","tag-on-your-way-out","tag-sabic","tag-saudi-national-bank-snb","tag-stc","wpautop","entry"],"acf":{"mongo_id":"a3081c8b-2069-4a49-a665-4b4b285a5bd4","order":"12","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/9\/1393.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Aramco is MENA\u2019s most valuable brand","related_issue":[93662],"teaser":"Saudi brands drive USD 75.5 bn of MENA's USD 127.4 bn brand value","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.407e3797-7b0f-4edf-9c1e-5359d35c6f8b.mp3"},"yoast_head":"\nAramco is MENA\u2019s most valuable brand - 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