{"id":93452,"date":"2025-01-16T00:00:00","date_gmt":"2025-01-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/"},"modified":"2025-01-16T00:00:00","modified_gmt":"2025-01-16T00:00:00","slug":"saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/","title":{"rendered":"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI"},"content":{"rendered":"

<\/strong>Saudi Arabia ranked second out of seven MENA countries tracked by the <\/strong>E-Commerce <\/strong>Maturity Index<\/strong>, and 26th out of 75 countries globally, according to a report<\/a> by Fitch Solutions\u2019 market research arm BMI. The firm sees domestic e-commerce spending growing at an annual rate of 10.6% over the next four years, to reach USD 24.5 bn by the end of 2029, with its share of total consumer spending rising to 3.6% in 2025, and reaching 4.1% by 2029.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n

Online shopping is running hot: <\/strong>BMI sees Saudi households spending a total of USD 17 bn via e-commerce channels this year, marking a projected 9.6% y-o-y growth. That is nearly two times faster than the expected growth in broader household spending (+5.7% y-o-y) over the same period.<\/p>\n

The drivers:<\/strong> The score places the Kingdom ahead of its regional peers, largely thanks to its youthful population, urban density, rapid internet penetration and widespread smartphone usage. Almost 30% of the population is between the ages of 20 and 39, which will be a key factor in the market\u2019s digital adoption, BMI said. Additionally, projected improvements in payment systems, internet connectivity, and the proliferation of 4G and 5G networks are expected to boost the Kingdom\u2019s digital infrastructure.<\/p>\n

BUT- <\/strong>Some regulatory challenges continue to set the Saudi market below the global average level of industry risks, such as intellectual property issues, complex import and advertising laws. \u201cAlthough improvements have been forthcoming, it still remains a barrier,\u201d the report notes.<\/p>\n

THE METHODOLOGY- <\/strong>BMI\u2019s E-commerce Maturity Index looks at a number of factors within a market, including internet connectivity, smartphone usage, disposable income levels, demographics and regulatory frameworks to determine a country\u2019s readiness and potential for e-commerce growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

BMI sees Saudi households spending a total of USD 17 bn via e-commerce channels this year<\/p>\n","protected":false},"author":1,"featured_media":93453,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2662],"tags":[349,10,3310],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-93452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-e-commerce","tag-enterpriseam-ksa","tag-fitch","wpautop","entry"],"acf":{"mongo_id":"c14c6368-b097-45eb-9dd6-391b32b7483b","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/1\/1054.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI","related_issue":[93438],"teaser":"BMI sees Saudi households spending a total of USD 17 bn via e-commerce channels this year","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.76fdd1a5-272d-41d2-9d66-fd6d74bce601.mp3"},"yoast_head":"\nSaudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI - KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI\" \/>\n<meta property=\"og:description\" content=\"BMI sees Saudi households spending a total of USD 17 bn via e-commerce channels this year\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/\" \/>\n<meta property=\"og:site_name\" content=\"KSA\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI\",\"datePublished\":\"2025-01-16T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/\"},\"wordCount\":302,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1\",\"keywords\":[\"e-commerce\",\"EnterpriseAM KSA\",\"Fitch\"],\"articleSection\":[\"E-COMMERCE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/\",\"name\":\"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI - KSA\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2025-01-16T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/ksa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"name\":\"KSA\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\",\"name\":\"KSA\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42482.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42482.svg\",\"caption\":\"KSA\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI - KSA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/","og_locale":"en_US","og_type":"article","og_title":"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI","og_description":"BMI sees Saudi households spending a total of USD 17 bn via e-commerce channels this year","og_url":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/","og_site_name":"KSA","article_published_time":"2025-01-16T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI","datePublished":"2025-01-16T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/"},"wordCount":302,"publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1","keywords":["e-commerce","EnterpriseAM KSA","Fitch"],"articleSection":["E-COMMERCE"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/","url":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/","name":"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI - KSA","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1","datePublished":"2025-01-16T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/01\/16\/saudi-ranks-2nd-in-mena-for-e-commerce-maturity-26th-globally-bmi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/ksa\/"},{"@type":"ListItem","position":2,"name":"Saudi ranks 2nd in MENA for e-commerce maturity, 26th globally -BMI"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/ksa\/#website","url":"https:\/\/enterpriseam.com\/ksa\/","name":"KSA","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/ksa\/#organization","name":"KSA","url":"https:\/\/enterpriseam.com\/ksa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42482.svg","contentUrl":"https:\/\/ent.news\/internal\/42482.svg","caption":"KSA"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1054.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/93452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/comments?post=93452"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/93452\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/issue\/93438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media\/93453"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media?parent=93452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/categories?post=93452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/tags?post=93452"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/brand?post=93452"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=93452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}