{"id":88857,"date":"2024-08-20T00:00:00","date_gmt":"2024-08-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/"},"modified":"2024-08-20T00:00:00","modified_gmt":"2024-08-20T00:00:00","slug":"loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/","title":{"rendered":"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round"},"content":{"rendered":"

Homegrown loyalty platform aggregator <\/strong>Mithu<\/a><\/strong> secured a USD 500k pre-seed investment<\/strong> from <\/strong>Adaverse<\/a><\/strong>, a Web3 venture builder, according to a press release picked up by Wamda<\/a>. <\/p>\n

The pitch: <\/strong>Founded earlier this year, Mithu (pronounced Mit-who) works to integrate multiple loyalty programs into a single gamified platform, making it easier for customers to manage all their programs and limiting the amount of money lost on those that go unutilized. <\/p>\n

IN CONTEXT- <\/strong>Adaverse is a venture fund and cardano accelerator that aims to scale Web3 solutions within the blockchain sphere. The fund has invested in some 60 startups across 13 countries globally, with a focus on Asia, the Middle East, and Africa. Adaverse\u2019s \u201cexpertise in Web3 and gamification is invaluable as [Mithu develops] a tokenized version of [its] app,\u201d Mithu founder Mohsin Qureshi said. <\/p>\n

All part of the plan: <\/strong>The venture fund had committed USD 10 mn for investments in Saudi Web3 startups throughout the current year, making its first investment in a Saudi startup<\/a> with fintech startup Takadoe earlier this year. <\/p>\n","protected":false},"excerpt":{"rendered":"

Adaverse has committed USD 10 mn for 2024 to Web3 Saudi startups<\/p>\n","protected":false},"author":1,"featured_media":88858,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2556],"tags":[3059,10,3058,179],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-88857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-adavers","tag-enterpriseam-ksa","tag-mithu","tag-startup-watch","wpautop","entry"],"acf":{"mongo_id":"6b3c8940-749e-4443-85e0-5c20545c1931","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/8\/1736.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round","related_issue":[88842],"teaser":"Adaverse has committed USD 10 mn for 2024 to Web3 Saudi startups","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/8\/.d6b3ef72-866a-4c1b-a07c-2384973ace18.mp3"},"yoast_head":"\nLoyalty program aggregator Mithu raises USD 500k in pre-seed investment round - KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round\" \/>\n<meta property=\"og:description\" content=\"Adaverse has committed USD 10 mn for 2024 to Web3 Saudi startups\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/\" \/>\n<meta property=\"og:site_name\" content=\"KSA\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round\",\"datePublished\":\"2024-08-20T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/\"},\"wordCount\":179,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Adavers\",\"EnterpriseAM KSA\",\"Mithu\",\"STARTUP WATCH\"],\"articleSection\":[\"STARTUP WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/\",\"name\":\"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round - KSA\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-08-20T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/ksa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"name\":\"KSA\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\",\"name\":\"KSA\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42482.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42482.svg\",\"caption\":\"KSA\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round - KSA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/","og_locale":"en_US","og_type":"article","og_title":"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round","og_description":"Adaverse has committed USD 10 mn for 2024 to Web3 Saudi startups","og_url":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/","og_site_name":"KSA","article_published_time":"2024-08-20T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round","datePublished":"2024-08-20T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/"},"wordCount":179,"publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1","keywords":["Adavers","EnterpriseAM KSA","Mithu","STARTUP WATCH"],"articleSection":["STARTUP WATCH"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/","url":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/","name":"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round - KSA","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1","datePublished":"2024-08-20T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/08\/20\/loyalty-program-aggregator-mithu-raises-usd-500k-in-pre-seed-investment-round\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/ksa\/"},{"@type":"ListItem","position":2,"name":"Loyalty program aggregator Mithu raises USD 500k in pre-seed investment round"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/ksa\/#website","url":"https:\/\/enterpriseam.com\/ksa\/","name":"KSA","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/ksa\/#organization","name":"KSA","url":"https:\/\/enterpriseam.com\/ksa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42482.svg","contentUrl":"https:\/\/ent.news\/internal\/42482.svg","caption":"KSA"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/1736.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/88857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/comments?post=88857"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/88857\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/issue\/88842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media\/88858"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media?parent=88857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/categories?post=88857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/tags?post=88857"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/brand?post=88857"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=88857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}