{"id":87577,"date":"2024-07-07T00:00:00","date_gmt":"2024-07-07T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2024\/07\/07\/the-view-from-dc-on-our-growing-business-ties-with-the-united-states\/"},"modified":"2024-07-07T00:00:00","modified_gmt":"2024-07-07T00:00:00","slug":"the-view-from-dc-on-our-growing-business-ties-with-the-united-states","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2024\/07\/07\/the-view-from-dc-on-our-growing-business-ties-with-the-united-states\/","title":{"rendered":"The view from DC on our growing business ties with the United States"},"content":{"rendered":"

<\/strong>Coffee <\/strong>with: Steve Lutes, Vice President and Deputy Head for the Middle East, Central <\/strong>Asia, and T\u00fcrkiye <\/strong>at the<\/strong> US Chamber of Commerce.<\/strong> His responsibilities include formulating and executing policies and programs that make it easier for US companies to invest and do business in Saudi Arabia, the UAE, Egypt, Iraq, Qatar, Kuwait, Oman, and Bahrain.<\/p>\n

We sat down with Lutes to discuss the US investor sentiment toward Saudi Arabia<\/strong>, what sectors capture their attention, to what degree the legislative framework is supportive of foreign investments, along with the chamber\u2019s future plans for the Kingdom. We spoke in the wake of a busy week for bilateral relations that saw a flood of meetings between businesses and government officials on both sides. <\/p>\n

Enterprise: The US-Saudi bilateral investment relations have been gaining a lot of <\/strong>momentum recently. Tell us more about last month\u2019s meetings.<\/strong><\/p>\n

Steve Lutes: <\/strong>We hosted an investment forum titled \u201cInvesting In Our Shared Future\u201d in collaboration with the Saudi Ministry of Investment and the US Embassy in Riyadh along with two roundtables on the sidelines of the SelectUSA conference in Maryland. This was to leverage the presence of a substantial Saudi delegation. The forum showcased US business perspectives on Saudi Arabia and identified key growth areas in the bilateral economic relationship. We use these gatherings to engage the private sector on both sides and ensure their perceived challenges to trade and investment are highlighted to government officials. <\/p>\n

E: What were the big topics? Who participated?<\/strong><\/p>\n

SL: <\/strong>We hosted panels on innovation in research and development, the future of healthcare with Pfizer on the panel, and I moderated a discussion on AI, digital, data governance with a panelist for Google. We also had a panel looking at sustainable, and advanced manufacturing and PepsiCo was on that one. Also KSA-based restaurant management and POS solutions provider Foodics<\/a> was on the panels.<\/p>\n

E: In which sectors are US businesses particularly interested?<\/strong><\/p>\n

SL: <\/strong>We see significant opportunities in the Saudi economy, particularly in sectors like the digital economy, where AI and fintech play crucial roles. Healthcare is also a major focus, especially in light of the pandemic, driving innovation in R&D, biopharmaceuticals, and medtech. Additionally, the Saudi Green Initiative and energy transition, alongside sustainable and advanced manufacturing, are areas of keen interest to US companies. Tourism is also on the list.<\/p>\n

E: What regulatory policies would like to see that would create a more attractive <\/strong>business environment in Saudi? Is there anything currently in place that\u2019s a barrier to investment?<\/strong><\/p>\n

SL: <\/strong>Big credit there to the National Competitiveness Center (NCC) and the Saudi government overall for establishing the public consultation platform Istitlaa<\/a> to ensure there is a way businesses and the public can weigh-in on new policies. We refer people there all the time and we work hand in glove with the NCC.<\/p>\n

The <\/strong>Personal Data Protection Law (PDPL)<\/a><\/strong> is another prime example of the kind of <\/strong>policies US <\/strong>investors want to see more of in the Kingdom.<\/strong> While the overarching piece of policy is in a very good place, we\u2019re still trying to work through some industry-specific concerns. There's some very nuanced considerations when it comes to health data and payments data or financial data, because when you think about it a patient's data obviously is very important to that patient, but to really leverage the ability of large multinational companies that are operating in the Kingdom\u2019s health ecosystem, you need to be able to do certain things with that data as well as in the research space.<\/p>\n

Offset requirements imposed by government procuring bodies are another opportunity <\/strong>area.<\/strong> These policies require the bidders of contracts valued at SAR 100 mn or more to reinvest 35% of the contract value back into the Kingdom. While this could have been modeled off a long-standing practice in the defense sector, challenges arose when attempting to apply this model to sectors like healthcare and events, which have vastly different dynamics compared to defense. The policy prompted concerns about feasibility, compliance timelines<\/strong>, and the definition of investment. I think the intentions of the content authority and all the players involved are good and I understand what they're trying to accomplish \u2014 I think we can marry their objectives with the willingness of industry to come to the table.<\/p>\n

E: How are US companies reacting to Saudi\u2019s regional headquarters policy?<\/strong><\/p>\n

SL: <\/strong>The policy has seen considerable interest and success, with numerous companies engaging in extensive discussions and webinars facilitated by the Investment Ministry to address queries and concerns. Establishing regional offices involves complex decisions on relocating assets and personnel, with implications for long-term market commitment. The Ministry\u2019s openness and responsiveness in addressing these complexities have been crucial, leading to several major US firms announcing their regional headquarters in the Kingdom. I think it's currently more a question of just fitting into the parameters of what constitutes a regional headquarter and working through some of those things and making sure that it matches up with US companies\u2019 global plans and their business model.<\/p>\n

E: What concerns do businesses on both sides have right now?<\/strong> <\/p>\n

SL:<\/strong> One of the challenges mentioned by Saudi investors was the issue of visas. This was highlighted during discussions, particularly concerning delays and backlogs in visa processing. Attracting FDI to all 50 states, including heavyweights like Aramco and SABIC, necessitates business leaders' ability to travel to the US for meetings and site visits. The backlog, exacerbated by the pandemic globally, has affected visa issuance and other necessary travel documents. Efforts by the U.S. State Department and embassies worldwide are underway to address these issues and expedite visa processing, ensuring that Saudi businesspersons can attend conferences, meetings, and seize investment opportunities without delay. It is crucial to maintain focus and allocate resources to clear backlogs promptly, providing certainty and clarity to facilitate timely business engagements and partnerships.<\/p>\n

E: You\u2019ve mentioned R&D quite a few times \u2014 let\u2019s unpack that.<\/strong><\/p>\n

SL: <\/strong>In many discussions, the focus often turns to the need for new manufacturing facilities. However, the real potential for growth lies in innovation in R&D. For example, in the pharmaceutical sector, companies allocate the vast majority of their investments to R&D, and the remaining to CapEx. When attracting investments, it's crucial for Saudi Arabia and governments worldwide to not solely focus on infrastructure, but also aim to attract investment in R&D. This underscores the importance of fostering favorable regulatory environments, nurturing human capital, and building supportive ecosystems to appeal to this substantial portion of investment.<\/p>\n

E: You also mentioned tourism, which is currently a major focus in the Kingdom. Could <\/strong>you provide more details on how US companies are engaging in this sector?<\/strong><\/p>\n

SL: <\/strong>I find Saudi Arabia's burgeoning tourism sector particularly exciting due to its diverse attractions such as AlUla and the Red Sea. These destinations offer a unique blend of natural beauty and cultural richness. Notably, hospitality giants like Hilton<\/strong> and Marriott<\/strong> are expanding their presence to meet the growing demand for tourism infrastructure. Financial service providers like Visa<\/strong> and Mastercard<\/strong> are also playing a crucial role by introducing advanced payment technologies to enhance the tourist experience. These developments present numerous opportunities for US companies interested in contributing to the Kingdom\u2019s evolving tourism landscape.<\/p>\n

E: What\u2019s next for the Chamber in Saudi?<\/strong><\/p>\n

SL: <\/strong>We are set to bring a US space delegation, comprising the whole spectrum of players in the space industry, to the Kingdom later this year, to learn more about the opportunities and objectives of the Saudi Space Agency and CST. We know that there's been a lot of government-to-government discussions and delegations visiting back and forth and a lot of conversation. But again, I think to completely build out the sector to take advantage of this, you want industry there and you want not just space companies, but there's many players across the ecosystem. We haven't formally come out with the dates, but we're going to be doing so soon.<\/p>\n","protected":false},"excerpt":{"rendered":"

From priority sectors to regulatory barriers to doing business, this is what US companies want to see in the Saudi-US relationship<\/p>\n","protected":false},"author":1,"featured_media":87578,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2778],"tags":[2471,1596,10,31,309,2210],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-87577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee-with","tag-business","tag-coffee-with","tag-enterpriseam-ksa","tag-investment-watch","tag-trade","tag-us-chamber-of-commerce","wpautop","entry"],"acf":{"mongo_id":"ecab06dc-a83a-404e-9cd7-f2b103639131","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/7\/462.jpg","photo_position":"above","homepage_title":"","full_issue_title":"The view from DC on our growing business ties with the United States","related_issue":[87572],"teaser":"From priority sectors to regulatory barriers to doing business, this is what US companies want to see in the Saudi-US relationship","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/7\/.b40b953d-8469-4647-b599-7926cc4c2d7f.mp3"},"yoast_head":"\nThe view from DC on our growing business ties with the United States - 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