{"id":86696,"date":"2024-05-30T00:00:00","date_gmt":"2024-05-30T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2024\/05\/30\/pif-takes-lead-as-most-valuable-sovereign-wealth-fund-brand\/"},"modified":"2024-05-30T00:00:00","modified_gmt":"2024-05-30T00:00:00","slug":"pif-takes-lead-as-most-valuable-sovereign-wealth-fund-brand","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2024\/05\/30\/pif-takes-lead-as-most-valuable-sovereign-wealth-fund-brand\/","title":{"rendered":"PIF takes lead as most valuable sovereign wealth fund brand"},"content":{"rendered":"

The<\/strong> Public Investment Fund (PIF) was crowned the most valuable <\/strong>sovereign <\/strong>wealth fund brand<\/strong>, valued at USD 1.1 bn, according to a release from Brand Finance<\/a>. \u201cPIF\u2019s value is largely driven by high scores for the brand\u2019s awareness, purpose and commitment to positive growth,\u201d it said. PIF came second place in the strongest sovereign wealth fund brand category, scoring 62.1\/100 with an A+ rating, not too far off from the UAE\u2019s largest sovereign wealth fund Adia which secured the top spot at 63.9. PIF also ranked sixth globally in brand value to assets under management ratio.<\/p>\n

BlackRock, the world\u2019s largest asset manager, was named the world\u2019s most valuable <\/strong>asset management brand<\/strong> with a brand value of just over USD 7 bn. BlackRock\u2019s \u201c aggressive hunt for growth<\/a> in Saudi Arabia\u201d helped it line up<\/a> USD 5 bn commitment from the PIF as part of a push to grow in the Kingdom. It is setting up a new multi-asset investment platform which will be run by BlackRock and PIF.<\/p>\n

\n

ALSO- <\/strong>King Salman will host and cover the expenses of 2.3k hajj pilgrims <\/strong>from over 88 <\/strong>countries<\/strong>, including 1k pilgrims from Palestine, state news agency SPA<\/a> reports. <\/p>\n","protected":false},"excerpt":{"rendered":"

The fund\u2019s brand is valued at USD 1.1 bn<\/p>\n","protected":false},"author":1,"featured_media":86697,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2664],"tags":[333,10,801,1151,794],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-86696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thursday-kudos","tag-blackrock","tag-enterpriseam-ksa","tag-king-salman","tag-public-investment-fund-pif","tag-thursday-kudos","wpautop","entry"],"acf":{"mongo_id":"cdc6211f-692d-482e-953b-4e9e1e3db7d9","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/4\/1599.jpg","photo_position":"above","homepage_title":"","full_issue_title":"PIF takes lead as most valuable sovereign wealth fund brand","related_issue":[86685],"teaser":"The fund\u2019s brand is valued at USD 1.1 bn","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/5\/.8a8504fb-2efe-4f3b-bb2e-9ce1cf8e1c79.mp3"},"yoast_head":"\nPIF takes lead as most valuable sovereign wealth fund brand - 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