{"id":86418,"date":"2024-05-22T00:00:00","date_gmt":"2024-05-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2024\/05\/22\/more-love-between-pif-wta\/"},"modified":"2024-05-22T00:00:00","modified_gmt":"2024-05-22T00:00:00","slug":"more-love-between-pif-wta","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2024\/05\/22\/more-love-between-pif-wta\/","title":{"rendered":"More love between PIF + WTA"},"content":{"rendered":"

More tennis success for PIF:<\/strong> The Public Investment Fund (PIF) will become the Women Tennis Association\u2019s (WTA) first-ever naming partner of the WTA Rankings under a \u201cmulti-year partnership,\u201d PIF said in a statement<\/a>. WTA Rankings are the highest official rankings for women\u2019s professional tennis players. Neither party said how much PIF would pay for the naming rights. <\/p>\n

Ironing out the details:<\/strong> The PIF WTA Rankings will track women players\u2019 performance and the \u201cPIF will work with the WTA to celebrate and support players\u2019 progress and their inspirational unique stories.\u201d The partnership will also see the fund working together with the WTA to expand existing initiatives to help elevate the sport.<\/p>\n

What they said:<\/strong> \u201cThrough our partnership with WTA, PIF will continue to be a catalyst for the growth of women\u2019s sport. We look forward to working with the WTA to increase participation and inspire the next generation of talent,\u201d PIF\u2019s Head of Corporate Brand Mohamed AlSayyad said.<\/p>\n

Saudi has been serving aces recently:<\/strong> The partnership with the WTA comes weeks after Riyadh was named host<\/a> of the WTA tennis finals from 2024-2026, ending months of speculation on the fate of the women\u2019s tennis flagship tour event after some in the tennis industry mounted a campaign against Saudi's bid for the rights. The tournament, which will run from 2-9 November in Riyadh, will feature the top women singles players as well as doubles matchups with a record purse of USD 15.25 mn on offer.<\/p>\n

AND-<\/strong> PIF signed a \u201cmulti-year strategic partnership\u201d with the men\u2019s ATP Tour in February<\/a> to become the official naming partner of ATP rankings and partner in ATP Tour events, including Indian Wells, Miami, Madrid, Beijing, and Italy\u2019s Nitto ATP Finals. It also includes the Next Gen ATP Finals, which Jeddah will host until 2027.<\/p>\n

Expect some men\u2019s action before the WTA finals:<\/strong> Six of the world\u2019s top-ranked men\u2019s tennis players will be in town in October<\/a> to compete in the first-ever \u201cSix Kings Slam.\u201d Rafael Nadal, Novak Djokovic, Carlos Alcaraz, Jannik Sinner, Daniil Medvedev, and Holger Rune will all be here for the tournament in Riyadh. Nadal was named ambassador for the Saudi Tennis Federation recently.<\/p>\n","protected":false},"excerpt":{"rendered":"

Riyadh was named host of the WTA tennis finals from 2024-2026<\/p>\n","protected":false},"author":1,"featured_media":86419,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2524],"tags":[1291,10,1151,8,826],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-86418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-_newspack_sports","tag-atp-tour","tag-enterpriseam-ksa","tag-public-investment-fund-pif","tag-sports","tag-wta-tennis-finals","wpautop","entry"],"acf":{"mongo_id":"b10d1f08-4f40-4208-bf20-8d6a6aca5082","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/5\/1728.jpg","photo_position":"above","homepage_title":"","full_issue_title":"PIF becomes WTA\u2019s first-ever naming partner under \u201cmulti-year partnership\u201d","related_issue":[86409],"teaser":"Riyadh was named host of the WTA tennis finals from 2024-2026","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/5\/.891a915f-4655-4851-9ee4-b08b75813f4d.mp3"},"yoast_head":"\nMore love between PIF + WTA - 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