{"id":86039,"date":"2024-05-12T00:00:00","date_gmt":"2024-05-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2024\/05\/12\/saudi-tourism-authority-inks-40-agreements-at-arabian-travel-market\/"},"modified":"2024-05-12T00:00:00","modified_gmt":"2024-05-12T00:00:00","slug":"saudi-tourism-authority-inks-40-agreements-at-arabian-travel-market","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2024\/05\/12\/saudi-tourism-authority-inks-40-agreements-at-arabian-travel-market\/","title":{"rendered":"Saudi Tourism Authority inks 40 agreements at Arabian Travel Market"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The Saudi Tourism Authority (STA) left Dubai\u2019s Arabian Travel Market (ATM) <\/strong><strong>with <\/strong><strong>some 40 <\/strong><strong>fresh partnerships in the bag<\/strong>, it said in a <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_aeuaeuaepaevabraepaesaebaehaewaexaeyaer-aebaewaeqabraepaesaebaepaezabraepaesaehaezaeqaey-activity-7194658076602376193-ZAzc?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">statement<\/a>. The four-day event, which kicked off last week, saw STA ink agreements with airlines, hotel operators, and other players in the tourism and hospitality sectors as part of its bid to \u201cpromote the Kingdom as a year-round tourist destination,\u201d STA CEO Fahd Hamidaddin said.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Among the highlights:<\/strong><\/p>\n<ul>\n<li><strong>Riyadh Air <\/strong>\u2014 a fully owned subsidiary of the Public Investment Fund \u2014 has <a target=\"_blank\" href=\"https:\/\/www.riyadhair.com\/en\/media-center\/saudi-arabia-s-new-carrier-riyadh-air-and-tourism-authority-part\" style=\"\" rel=\"noopener\">inked an<\/a><a target=\"_blank\" href=\"https:\/\/www.riyadhair.com\/en\/media-center\/saudi-arabia-s-new-carrier-riyadh-air-and-tourism-authority-part\" style=\"\" rel=\"noopener\">MoU with STA<\/a> to open <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_sauditourismauthority-riyadhair-atmdubai-activity-7193513333646340098-fqMC?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">new air routes<\/a>, secure global sponsorships, and develop travel loyalty programs to \u201cincrease Saudi\u2019s connectivity with the world.\u201d It also <a target=\"_blank\" href=\"https:\/\/www.riyadhair.com\/en\/media-center\/saudi-arabia-s-new-carrier-riyadh-air-and-alula-partner-to-promo\" style=\"\" rel=\"noopener\">inked an MoU with AlUla<\/a> at the event to boost tourist volumes to the landmark heritage site;<\/li>\n<li><strong>China i2i <\/strong>\u2014 a Shanghai-based <a target=\"_blank\" href=\"https:\/\/www.i2imedia.net\/\" style=\"\" rel=\"noopener\">media company<\/a> \u2014 inked <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_sauditourismauthority-atmdubai-activity-7194443361104101376-YFtt?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">an MoU with the authority<\/a> to market for Saudi travel hubs in the Chinese market and manage and run the China Visitors Summit in Saudi (CVS Saudi);<\/li>\n<li><strong>Dubai-based e-commerce company Noon<\/strong> inked an <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_sauditourismauthority-atmdubai-activity-7194219745846407168-UBDP?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">MoU with STA<\/a> that would see it create seasonal campaigns promoting travel to the Kingdom in addition to providing exclusive deals and key Saudi events booking to its users;<\/li>\n<li><strong>MJS Investment<\/strong> \u2014 a Riyadh-based <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/mjs-holding\/?originalSubdomain=sa\" style=\"\" rel=\"noopener\">hospitality company<\/a> \u2014 also <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_sauditourismauthority-atmdubai-activity-7194047776165376001-3S78?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">sealed an MoU<\/a> with the authority to co-launch unique tourism experiences in the Kingdom, including Saudi culinary tours and courses;<\/li>\n<li><strong>Quintessentially <\/strong>\u2014 a luxury <a target=\"_blank\" href=\"https:\/\/quintessentially.com\/\" style=\"\" rel=\"noopener\">lifestyle management tool<\/a> \u2014 <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_sauditourismauthority-atmdubai-activity-7194360516385878016-2RLz?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">signed an MoU with the<\/a><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_sauditourismauthority-atmdubai-activity-7194360516385878016-2RLz?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">authority<\/a> to promote Saudi historical and cultural sites, Arabian hospitality and introduce the company\u2019s luxury products and services into the local market;<\/li>\n<li><strong>Egyli\u00e8re <\/strong>\u2014 an Egyptian <a target=\"_blank\" href=\"https:\/\/www.egyliere.com\/\" style=\"\" rel=\"noopener\">luxury travel agency<\/a> \u2014 inked <a target=\"_blank\" href=\"https:\/\/www.einnews.com\/pr_news\/710710024\/saudi-tourism-authority-signed-an-mou-with-egyli-re-to-attract-tourists-and-promote-unique-saudi-tourist-destinations\" style=\"\" rel=\"noopener\">an MoU with STA<\/a> to introduce and promote Saudi luxury tourism destinations on its online platform;<\/li>\n<li><strong>Jetex<\/strong> \u2014 a <a target=\"_blank\" href=\"https:\/\/www.jetex.com\/\" style=\"\" rel=\"noopener\">global private jet operator<\/a> \u2014 inked an <a target=\"_blank\" href=\"https:\/\/www.einnews.com\/pr_news\/710711155\/the-saudi-tourism-authority-signed-an-mou-with-jetex-to-attract-tourists-and-promote-unique-saudi-tourist-destinations\" style=\"\" rel=\"noopener\">MoU with the authority<\/a> to market for luxury local destinations within its Elite program database, and promote Jetex products within the local tourism market;<\/li>\n<li><strong>Trofi <\/strong>\u2014 a Saudi <a target=\"_blank\" href=\"https:\/\/www.troficorp.com\/\" style=\"\" rel=\"noopener\">food and hospitality company<\/a> \u2014 signed <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/saudi-tourism-authority_atmdubai-sauditourismauthority-activity-7193605914770202624-xCfg?utm_source=share&amp;utm_medium=member_desktop\" style=\"\" rel=\"noopener\">an MoU with STA<\/a> aimed to promote local tourism.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Riyadh Air signed an agreement with the authority to unlock new air routes<\/p>\n","protected":false},"author":1,"featured_media":86040,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2624],"tags":[353,7],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-86039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-riyadh-air","tag-tourism","wpautop","entry"],"acf":{"mongo_id":"e0b78fbc-0837-4fca-b8ab-6db659f1bf14","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/5\/699.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Saudi 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