{"id":83841,"date":"2024-02-28T00:00:00","date_gmt":"2024-02-28T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/"},"modified":"2024-02-28T00:00:00","modified_gmt":"2024-02-28T00:00:00","slug":"extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/","title":{"rendered":"eXtra looks to IPO 30% of its highly profitable consumer finance arm"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Shareholders of electronics retailer eXtra will vote next month on the proposed IPO of a <\/strong><strong>30% stake in the subsidiary that owns and operates <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.tasheelfinance.com\/\" style=\"\" rel=\"noopener\">Tasheel Finance<\/a><\/strong>, the company\u2019s non-bank financial services arm. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s not clear how much eXtra hopes to raise <\/strong>from the listing, nor has the timeline for the Tadawul IPO been made public. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The rundown: <\/strong>The United Electronics Company, better known as eXtra, is asking shareholders to vote on the transaction next month. It owns 99% of the United International Holding (UIHC), which in turn owns the United Company for Financial Services, which operates Tasheel as well as Procco Financial Services in Bahrain. eXtra Bahrain owns 1% of UIHC. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s shaping up to be a secondary sale: <\/strong>All proceeds will go back to eXtra, with none of the cash being captured at the UIHC level. That\u2019s likely because UIHC doesn\u2019t need the money:<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>UIHC is doing very nice margins: <\/strong>The company turned in net income of SAR 156.8 mn for 9M 2023, up nearly 12% year on year \u2014 and good for a 41% net margin given that it posted revenues of SAR 383.2 mn in the same period. The company is led by CEO Sakhr Almulhem (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sakhralmulhem\/?originalSubdomain=sa\" style=\"\" rel=\"noopener\">LinkedIn<\/a>).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What they\u2019re building: <\/strong>UIH says it wants to be the largest provider of shariah-compliant consumer finance in the Kingdom operating across multiple categories. It benefits from access to the 14 mn customers that pass through eXtra\u2019s 48 stores across the country and is broadening the base of companies that it works with. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Go deeper:<\/strong> The company released a <a target=\"_blank\" href=\"https:\/\/ent.news\/2024\/2\/2700.pdf\" style=\"\" rel=\"noopener\">circular (pdf)<\/a> yesterday explaining the transaction to eXtra shareholders ahead of the vote. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Timeline: <\/strong>Shareholders are being asked to vote on the UIHC IPO from Friday, 15 March through Tuesday, 19 March ahead of an extraordinary general meeting of shareholders on 19 March. <strong>We\u2019ll know by Wednesday, 20 March if shareholders approve the transaction. <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ADVISORS-<\/strong> Our friends at HSBC have been hired to quarterback the transaction. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The transaction would be the third IPO of 2024 for Tadawul<\/p>\n","protected":false},"author":1,"featured_media":83842,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2542],"tags":[10,1264,29,1266,211,1265],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-83841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipo-watch","tag-enterpriseam-ksa","tag-extra-united-electronics-company","tag-ipo-watch","tag-procco-financial-services","tag-retail","tag-tasheel-finance-united-international-holding","wpautop","entry"],"acf":{"mongo_id":"f3ed9b86-2901-4e81-b661-6296caae82ed","order":"0","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/2\/1277.jpg","photo_position":"above","homepage_title":"","full_issue_title":"eXtra looks to IPO 30% of its highly profitable consumer finance arm","related_issue":[83837],"teaser":"The transaction would be the third IPO of 2024 for Tadawul","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/2\/.ea85b073-78d3-460e-8ab9-e9c5e72ec543.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eXtra looks to IPO 30% of its highly profitable consumer finance arm - KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eXtra looks to IPO 30% of its highly profitable consumer finance arm\" \/>\n<meta property=\"og:description\" content=\"The transaction would be the third IPO of 2024 for Tadawul\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/\" \/>\n<meta property=\"og:site_name\" content=\"KSA\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"eXtra looks to IPO 30% of its highly profitable consumer finance arm\",\"datePublished\":\"2024-02-28T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/\"},\"wordCount\":328,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM KSA\",\"eXtra (United Electronics Company)\",\"IPO watch\",\"Procco Financial Services\",\"Retail\",\"Tasheel Finance (United International Holding)\"],\"articleSection\":[\"IPO WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/\",\"name\":\"eXtra looks to IPO 30% of its highly profitable consumer finance arm - KSA\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-02-28T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/ksa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eXtra looks to IPO 30% of its highly profitable consumer finance arm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"name\":\"KSA\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\",\"name\":\"KSA\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42482.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42482.svg\",\"caption\":\"KSA\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"eXtra looks to IPO 30% of its highly profitable consumer finance arm - KSA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/","og_locale":"en_US","og_type":"article","og_title":"eXtra looks to IPO 30% of its highly profitable consumer finance arm","og_description":"The transaction would be the third IPO of 2024 for Tadawul","og_url":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/","og_site_name":"KSA","article_published_time":"2024-02-28T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"eXtra looks to IPO 30% of its highly profitable consumer finance arm","datePublished":"2024-02-28T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/"},"wordCount":328,"publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1","keywords":["EnterpriseAM KSA","eXtra (United Electronics Company)","IPO watch","Procco Financial Services","Retail","Tasheel Finance (United International Holding)"],"articleSection":["IPO WATCH"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/","url":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/","name":"eXtra looks to IPO 30% of its highly profitable consumer finance arm - KSA","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1","datePublished":"2024-02-28T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/ksa\/2024\/02\/28\/extra-looks-to-ipo-30-of-its-highly-profitable-consumer-finance-arm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/ksa\/"},{"@type":"ListItem","position":2,"name":"eXtra looks to IPO 30% of its highly profitable consumer finance arm"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/ksa\/#website","url":"https:\/\/enterpriseam.com\/ksa\/","name":"KSA","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/ksa\/#organization","name":"KSA","url":"https:\/\/enterpriseam.com\/ksa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42482.svg","contentUrl":"https:\/\/ent.news\/internal\/42482.svg","caption":"KSA"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/1277.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/83841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/comments?post=83841"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/83841\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/issue\/83837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media\/83842"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media?parent=83841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/categories?post=83841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/tags?post=83841"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/brand?post=83841"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=83841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}