{"id":107661,"date":"2026-04-20T00:00:00","date_gmt":"2026-04-20T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/?p=107661"},"modified":"2026-04-20T03:50:51","modified_gmt":"2026-04-20T03:50:51","slug":"more-locals-to-fill-marketing-and-sales-roles","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2026\/04\/20\/more-locals-to-fill-marketing-and-sales-roles\/","title":{"rendered":"More locals to fill marketing and sales roles"},"content":{"rendered":"

Good m<\/strong>orning, friends. <\/strong>It is another morning with the latest developments in the regional war dominating the global news cycle. Meanwhile, at home, we are looking at what this means for regional debt markets. <\/p>\n

Watch this space<\/p>\n

<\/a> LABOR \u2014<\/strong> Higher Saudization rates in marketing and sales <\/strong>professions are now in effect<\/strong> after the grace period ended, the Human Resources Ministry said in a statement<\/a>. The localization rate is now 60% for private sector establishments with three or more employees in these roles. A minimum monthly salary of SAR 5.5k has also been set for Saudi employees to be counted within marketing Saudization quotas.<\/p>\n

Ramping up the push: <\/strong>The Ministry also expanded its 100% Saudization mandate earlier this month<\/a> to cover 69 administrative support professions, covering all private sector entities employing at least one worker in those roles.<\/p>\n

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Data point<\/p>\n

<\/a> USD 160.4 bn \u2014 that\u2019s where Saudi Arabia\u2019s holdings of US Treasuries <\/strong>stood <\/strong>in <\/strong>February 2026<\/strong>, rising by USD 25.6 bn m-o-m in the fastest monthly increase on record, according to data<\/a> from the US Department of the Treasury. That\u2019s the highest level in six years, putting the Kingdom in 17th place among the largest foreign holders of US debt that month.<\/p>\n

The increase was driven by a surge in short-term Treasuries<\/strong>, which jumped 91% m-o-m to USD 54.6 bn, lifting their share of total holdings to 34% from 21% in January. Long-term bonds, meanwhile, edged slightly lower to USD 105.8 bn, accounting for 66% of the portfolio.<\/p>\n

\n

\n

It\u2019s official. MENA+ is live.<\/strong><\/p>\n

Our new regional flagship covers the flows of capital, people, and ideas across the Middle East \u2014 and beyond it.<\/strong> MENA+ covers AI and tech as well as geopolitics, the war for talent, which BSD is on top (and who's gunning for them), the changing energy economy, new corridors to India and China, and much, much more.<\/p>\n

What\u2019s with the \u201c+\u201d in MENA+?<\/strong> We think one of the most powerful stories in the region is the *export* of ideas and capital, not just to neighboring regions (Asia, the Stans) but to international financial centers. MENA countries are jockeying for position in the new global economy now taking shape, and we're going to shape that conversation.<\/p>\n

Delivered to your inbox every Monday, Wednesday, and Friday<\/strong> before 11am KSA.<\/p>\n

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Get Enterprise<\/b> daily <\/h4>\n<\/p><\/div>\n

The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n

Subscribe here<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

***<\/strong>You\u2019re reading EnterpriseAM Saudi<\/strong>, your essential daily roundup of business, economics, and must-read news about Saudi, delivered straight to your inbox. We\u2019re out Sunday through Thursday by 7am Riyadh time.<\/p>\n

EnterpriseAM Saudi is available without charge <\/strong>thanks to the generous support of our friends at Tas\u2019heel and Hassan Allam Properties.<\/p>\n

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\n

The big story abroad <\/p>\n

The US <\/strong>seized<\/a><\/strong> an Iranian cargo ship<\/strong> for allegedly attempting to breach its naval blockade, which President Donald Trump previously said will remain in full force until a peace agreement is signed. Tehran pledged to strike back and said it will not take part in a second round of ceasefire talks, upending Washington\u2019s plans to kick off a fresh round of negotiations before the ceasefire expires tomorrow.<\/p>\n

Oil markets jittered at the development<\/strong>, with Brent crude futures jumping<\/a> over 5% to USD 94.90 a barrel. And we expect the rally that pushed the S&P 500 to fresh highs<\/a> last week to reverse course when markets open later today as hopes of easing tensions unravel. US futures were broadly in the red this morning.<\/p>\n

Seemingly undaunted by the turmoil, Asian markets are up <\/strong>in early trading this morning, with Japan\u2019s Nikkei rising by around 1% and South Korea\u2019s Kospi gaining around 1.3%.<\/p>\n

Economists are warning that the conflict\u2019s aftermath will surely harm the US economy<\/strong>, triggering long-lasting inflation, the Financial Times<\/a> reports. \u201cWhat we see is that short-term inflation expectations have moved up here in the US,\u201d IMF Managing Director Kristalina Georgieva told the FT. <\/p>\n

And in the world of tech and sports<\/strong>, Chinese-made humanoid robots clinched a victory<\/a> over their human competitors in a half-marathon race in Beijing yesterday. A synthetic marathoner made by Chinese smartphone brand Honor \u2014 a Huawei spinoff \u2014 managed to break the world record for the half-marathon, signalling vast improvements from last year\u2019s trial which most of the robots failed to complete.<\/p>\n","protected":false},"excerpt":{"rendered":"

New 60% Saudization mandate for marketing and sales starts today<\/p>\n","protected":false},"author":1,"featured_media":107662,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2540],"tags":[10,648,9],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-107661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-were-tracking-today","tag-enterpriseam-ksa","tag-human-resources-and-social-development-ministry","tag-what-were-tracking-today","wpautop","entry"],"acf":{"mongo_id":"f0d434ef-8c70-41e9-84bf-d215e0f50139","order":"2","is_powered_by":false,"story_type":"4","photo_url":"https:\/\/ent.news\/2025\/11\/334.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Latest Saudization push now live","related_issue":[107659],"teaser":"New 60% Saudization mandate for marketing and sales starts today"},"yoast_head":"\nMore locals to fill marketing and sales roles - 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