{"id":106307,"date":"2026-03-24T00:00:00","date_gmt":"2026-03-24T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/?p=106307"},"modified":"2026-03-24T04:04:57","modified_gmt":"2026-03-24T04:04:57","slug":"savvy-to-snap-up-bytedances-moonton-for-usd-6-bn","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2026\/03\/24\/savvy-to-snap-up-bytedances-moonton-for-usd-6-bn\/","title":{"rendered":"Savvy to snap up ByteDance\u2019s Moonton for USD 6 bn?"},"content":{"rendered":"

Savvy snags Moonton? <\/strong>PIF\u2019s Savvy Games Group<\/a> is buying mobile studio Moonton<\/a> from China\u2019s ByteDance<\/a> for USD 6 bn, Bloomberg<\/a> reports, citing people it says are in the know.<\/p>\n

More titles in the bag: <\/strong>The agreement \u2014 which sees the TikTok parent exiting traditional gaming at a 50% premium on its 2021 purchase price \u2014 would bring Mobile Legends: Bang Bang and its 1.5 bn installs under the PIF\u2019s umbrella.<\/p>\n

What\u2019s next? <\/strong>The current management will remain in place as the agreement closes \u201cin the near future,\u201d according to Moonton CEO Zhang Yunfan in an internal memo the business information service says it has seen.<\/p>\n

Why it matters<\/p>\n

The acquisition aims to develop Savvy\u2019s mobile games division and enhance its esports <\/strong>reach<\/strong>, Savvy CEO Brian Ward said in a statement. Savvy will expand its international footprint by entering Southeast Asia, where Moonton is most popular.<\/p>\n

Gotta catch \u2018em all:<\/strong> Moonton will join a Savvy portfolio that already includes Scopely, the Monopoly Go maker acquired for USD 4.9 bn in 2023, Niantic\u2019s gaming division \u2014 maker of Pok\u00e9mon Go \u2014 which Scopely acquired for USD 3.5 bn last year, and ESL Faceit, the esports tournament giant bought for USD 1.5 bn three years ago.<\/p>\n

\n

And in other gaming M&A news<\/strong>: <\/strong>Saudi\u2019s Electronic Gaming Development Company has acquired a 5.03% stake in Japanese video game developer Capcom, Waya<\/a> reports. PIF had acquired a 5% stake in the firm in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

The agreement brings Mobile Legends: Bang Bang under the PIF\u2019s umbrella<\/p>\n","protected":false},"author":1,"featured_media":106308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2575],"tags":[4924,10,14,4925,1671],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-106307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch","tag-bytedance","tag-enterpriseam-ksa","tag-ma-watch","tag-moonton","tag-savvy-games-group","wpautop","entry"],"acf":{"mongo_id":"ff090214-019d-46b6-9d63-271f42f560bd","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/2078.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Savvy to snap up ByteDance\u2019s Moonton for USD 6 bn?","related_issue":[106299],"teaser":"The agreement brings Mobile Legends: Bang Bang under the PIF\u2019s umbrella","photo_link":"","related_sponsor":"","voice_url":"","en_translation_ref_id":"","section_story_id":""},"yoast_head":"\nSavvy to snap up ByteDance\u2019s Moonton for USD 6 bn? 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