{"id":105712,"date":"2026-02-10T00:00:00","date_gmt":"2026-02-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2026\/02\/10\/this-morning-pif-carefully-kicks-the-new-strategys-tires-with-investors\/"},"modified":"2026-02-10T00:00:00","modified_gmt":"2026-02-10T00:00:00","slug":"this-morning-pif-carefully-kicks-the-new-strategys-tires-with-investors","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2026\/02\/10\/this-morning-pif-carefully-kicks-the-new-strategys-tires-with-investors\/","title":{"rendered":"THIS MORNING: PIF carefully kicks the new strategy\u2019s tires with investors"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Good morning, ladies and gents<\/strong>. The holy month is a few days away, and we\u2019re loading up on our morning coffee like crazy to get ready (we know it doesn\u2019t work like that, but still).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In today\u2019s issue: <\/strong>Safanad sold home care operator HC-One \u2014 the largest in the UK \u2014 for USD 1.6 bn, a snapshot of GCC\u2019s sovereign wealth investments in 2025, and Bahri\u2019s bumper earnings in 2025.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <a id=\"wwtt1\"><\/a> <strong>BUT FIRST- <\/strong><strong>The Public Investment Fund\u2019s two-day <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.pif.gov.sa\/en\/events\/psf-2026\/\" style=\"\">Private Sector Forum<\/a><\/strong><strong> wraps up today <\/strong><strong>at the King Abdulaziz International Conference Center<\/strong>, and the fund is testing elements of its revised strategy by sounding out investors in its gigaproject pipeline on the sidelines, <a target=\"_blank\" href=\"https:\/\/www.agbi.com\/giga-projects\/2026\/02\/saudi-to-test-new-pif-strategy-with-investors\/\" style=\"\">AGBI<\/a> reports, citing sources it says are in the know.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fund is still testing its draft strategy at the moment and gauging investor interest<\/strong>, with a final version due this spring, the sources said. New directives reportedly dictate that projects that do not meet strict internal rate of return thresholds or serve a designated trophy event will be deprioritized, with AGBI\u2019s sources saying the fund plans to cut capex by some 15%.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The big fish:<\/strong> Attracting capital from major global asset managers will be a big focus under the new roadmap, unnamed sources told <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/saudi-pif-unveil-new-20262030-strategy-this-week-sources-say-2026-02-09\/\" style=\"\">Reuters<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REMEMBER-<\/strong> PIF is set to <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/19267fdf-4222-4125-b55c-c5ec702a7403\/pif-intends-to-raise-more-global-champions\" style=\"\">refine<\/a> its 2026-2030 investment strategy by concentrating capital on a tighter group of portfolio companies and scaling them into global champions across sectors such as manufacturing, AI, and aviation. Governor Yasir Al Rumayyan has already <a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/news\/story\/12eda168-6719-4815-a431-478f2a4e9dc4\/fii9%25e2%2580%2599s-day-two-keeps-the-momentum-going\" style=\"\">signaled<\/a> that Neom is no longer the fund\u2019s singular focal point, with the next phase organized around six priority sectors, including tourism and advanced manufacturing.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN CONTEXT- <\/strong>Higher fiscal pressures \u2014 including lower oil prices, rising borrowing, and a widening deficit \u2014 are pushing the government to cut back on capital spending and prioritize time-sensitive projects and high-return sectors.<\/p>\n<p class=\"tag-border-left\">Happening today<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.worlddefenseshow.com\/en\" style=\"\">Worl<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.worlddefenseshow.com\/en\" style=\"\">d Defense Show<\/a><\/strong><strong> continues today and runs through Thursday, 12 February in <\/strong><strong>Riyadh<\/strong>, bringing together defense officials, military leaders, and industry executives from across the globe.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WEATHER- <\/strong>Dust-laden winds will keep skies hazy over Al Jouf and the Northern Borders, while fog drapes parts of the Eastern Province and the highlands of Jazan, Aseer, Al Baha, and Makkah.<\/p>\n<ul>\n<li>Riyadh: 29\u00b0C high \/ 17\u00b0C low;<\/li>\n<li>Jeddah: 31\u00b0C high \/ 21\u00b0C low;<\/li>\n<li>Makkah: 33\u00b0C high \/ 21\u00b0C low;<\/li>\n<li>Dammam: 27\u00b0C high \/ 16\u00b0C low.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">PSA<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tadawul is takin<\/strong><strong>g a few short breathers to celebrate the upcoming holidays.<\/strong> Here\u2019s when you can (and can\u2019t) trade: <\/p>\n<ul>\n<li><strong>Founding Day: <\/strong>The Exchange is taking <a target=\"_blank\" href=\"https:\/\/www.saudiexchange.sa\/wps\/portal\/saudiexchange\/newsandreports\/issuer-news\/news-detail-wcm\/?newsId=9259&locale=en\" style=\"\">Sunday, 22 February<\/a> off. Trading resumes on Monday, 23 February.<\/li>\n<li><strong>For Ramadan, it\u2019s business as usual. <\/strong>The trading schedule <a target=\"_blank\" href=\"https:\/\/www.saudiexchange.sa\/wps\/portal\/saudiexchange\/newsandreports\/issuer-news\/news-detail-wcm\/?newsId=9258&locale=en\" style=\"\">remains as is<\/a>, opening at 9:30am and wrapping up the post-trade session by 4:00pm.<\/li>\n<li><strong>Eid Al Fitr:<\/strong> Tadawul will close shop at the end of Monday, 16 March and won\u2019t be back until Tuesday, 24 March.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\"> Watch this space<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a id=\"wwtt2\"><\/a> <strong>IPO \u2014 <\/strong><strong>Saleh<\/strong><strong> Abdulaziz Al Rashed & Sons priced its IPO at SAR 45 per<\/strong><strong> share<\/strong>, giving it a market cap of around SAR 837 mn at listing, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2026\/2\/605.pdf\" style=\"\">news release (pdf)<\/a>. The construction materials and mining group is set to raise up to SAR 251 mn from the Tadawul main market offering \u2014 the <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/ksa\/2026\/01\/21\/first-prospectus-of-the-year\/\" style=\"\">first real test of 2026<\/a> after what has been a bruising year for Saudi equities.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Demand was strong:<\/strong> The orderbook came just shy of SAR 17 bn, leaving the offering roughly 67x oversubscribed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s next?<\/strong> Retail subscription will run between 12-17 February for up to 30% of the 5.6 mn shares on offer. Final allocations are expected on 24 February.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>SPEAKING OF RETAIL \u2014 <\/strong><strong>Is <\/strong><strong>30% a bit much? <\/strong>Banks are reportedly urging the Capital Market Authority (CMA) to rethink guidance that nudges issuers to allocate a bigger chunk of IPOs to retail investors and mutual funds, <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-09\/saudi-regulator-faces-calls-to-review-ipo-localization-push\" style=\"\">Bloomberg<\/a> reports, citing people it says are in the know.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why? <\/strong>The push \u2014 which can see as much as <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/14\/cma-is-reportedly-pushing-for-bigger-retail-share-in-ipos-to-vitalize-stock-market\/\" style=\"\">30% of shares<\/a> steered to individuals, up from roughly 10-20% \u2014 could backfire if retail investors added downward price pressure to an already cooling market. Retail investors traditionally flip shares for quick returns.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The friction point:<\/strong> While the CMA wants to broaden local participation, banks argue that squeezing out foreign institutions to favor retail buyers is hurting the Kingdom\u2019s goal of deepening international capital flows, according to Bloomberg. Domestic mutual funds have also shown limited appetite for recent listings, leaving issuers caught between regulatory nudges and a lack of actual demand.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN CONTEXT<\/strong> <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/ksa\/2026\/01\/07\/tasis-correction-year\/\" style=\"\">IPO momentum hit a wall<\/a> last year, with listing volumes flat at USD 4.2 bn and only two of the 10 largest IPOs trading above offer. Names like EFSIM Facilities Management even <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/12\/11\/saudi-national-fund-plans-to-tap-international-debt-markets-within-18-24-months\/\" style=\"\">scrapped IPO plans<\/a> amid weak demand. Meanwhile, retail trading value slid to about USD 9 bn in December \u2014 the lowest since at least 2020 \u2014 as the TASI posted its worst year in a decade last year and continues to lag EM peers despite a recent rebound.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><a id=\"wwtt3\"><\/a> <strong>PRIVAT<\/strong><strong>IZATION \u2014 On the hunt for a private player to take on the Prince Naif <\/strong><strong>bin Abdulaziz Airport project:<\/strong> Matarat Holding and the National Center for Privatization & PPP (NCP) <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/matarat_matarat-activity-7426651544558882816-8_Zm\/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFSQWLEBYNaE49mU05G3P7AmDsuAFuzS3BU\" style=\"\">is calling for<\/a> expressions of interest for the Prince Naif bin Abdulaziz New International Airport Project.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A tall order: <\/strong>The project\u2019s scope will involve building a new passenger terminal, developing a runway, taxiways, and aprons. The chosen applicant will handle the design, construction, operation, and maintenance of the facility.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Interested? <\/strong>The project will be implemented under a build-transfer-operate (BTO) contract with a concession period of 30 years. Interested parties have until Monday, 23 February to submit their expression of interest.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REMEMBER-<\/strong>Matarat Holding and NCP have been on a privatization push, most recently <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/12\/29\/taif-is-the-next-stop-in-airport-privatization\/\" style=\"\">announcing<\/a> that several leading global consortia are in the running for the new Taif International Airport development project. We are also eagerly waiting to hear who they settle on for the Abha International Airport upgrade project, which will be awarded within weeks.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DEFENSE \u2014 <\/strong><strong>M<\/strong><strong>ade-in-Saudi Gulf jet parts:<\/strong> Eurofighter Typhoon jets and other aircraft in the Gulf will soon use Saudi-manufactured military components, Vice President of Industrialization at BAE Systems Saudi Arabia Azzam Alhakbani told Asharq Business (<a target=\"_blank\" href=\"https:\/\/asharqbusiness.com\/videos\/118515\/%D9%85%D9%83%D9%88%D9%86%D8%A7%D8%AA-%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9-%D9%84%D8%B7%D8%A7%D8%A6%D8%B1%D8%A7%D8%AA-%D8%AA%D8%A7%D9%8A%D9%81%D9%88%D9%86-%D9%81%D9%8A-%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC-%D9%82%D8%B1%D9%8A%D8%A8%D8%A7\/\" style=\"\">watch, runtime: 1:49<\/a>) on the sidelines of the World Defense Show. BAE has already begun exporting Saudi Typhoon parts, now in use by fleets including the UK Royal Air Force. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The long play: <\/strong>The Kingdom is building the industrial track record needed to secure its <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/ksa\/2024\/11\/28\/public-investment-fund-targets-sar-4-tn-in-aum-by-2025\/\" style=\"\">long-desired<\/a> seat at the table for the Global Combat Air Program (GCAP). Japan has previously <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/80e9bda9-f415-4076-9037-bd6b96e1169f\" style=\"\">expressed reservations<\/a> about Saudi Arabia\u2019s technical contribution to the program\u2019s sixth-gen fighter. Demonstrating that it can sustain the Typhoon could be Riyadh\u2019s answer to these concerns.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"ksa\/en\/user\/NewsLetters\" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>***<\/strong><strong>You\u2019re reading EnterpriseAM Saudi<\/strong>, your essential daily roundup of business, economics, and must-read news about Saudi, delivered straight to your inbox. We\u2019re out Sunday through Thursday by 7am Riyadh time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>EnterpriseAM Saudi is available without charge <\/strong>thanks to the generous support of our friends at Tas\u2019heel and Hassan Allam Properties.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Want to send us a story idea<\/strong>, request coverage, ask for a correction, or otherwise get in touch? Reach out to us on <a target=\"_blank\" href=\"mailto:climate@enterprisemea.com\" style=\"\">saudi@enterpriseAM.com<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DID YOU KNOW <\/strong>that we also cover <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\" style=\"\">Egypt<\/a>, <a target=\"_blank\" href=\"https:\/\/enterprise.news\/uae\/en\" style=\"\">the UAE<\/a>, the MENA <a target=\"_blank\" href=\"https:\/\/enterprise.news\/logistics\/en\" style=\"\">logistics<\/a> industry, and the <a target=\"_blank\" href=\"https:\/\/enterprise.news\/mena-india\/en\" style=\"\"><\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/mena-india\/en\" style=\"\">MENA <> India<\/a> corridor?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Were you forwarded this email? <\/strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/ksa\/en\/user\/news-letters\" style=\"\">Tap or click here<\/a> to get your own copy of EnterpriseAM Saudi delivered every weekday.<br \/><strong>***<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The big story abroad <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>No single story is capturing the attention of the foreign business pages this morning <\/strong>\u2014 among the few worth noting:<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Google\u2019s parent company Alphabet started <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/3260bc45-e09e-45a7-ae30-e55effbaf29b\" style=\"\">shopping around a 100-year bond<\/a><\/strong>, which comes as part of a wider GBP-denominated issuance. We know the demand is there, with the tech giant wrapping up a 5x oversubscribed, USD 20 bn bond sale yesterday. It is also preparing a separate CHF offering, all in a bid to finance its AI ambitions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Speaking of Big Tech, they might catch a break on tariffs<\/strong>, as US President Donald Trump <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/e6f7f69a-2552-45f5-ae4c-6f1135e5cde1\" style=\"\">plans<\/a><a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/e6f7f69a-2552-45f5-ae4c-6f1135e5cde1\" style=\"\">to exempt<\/a> companies like Amazon, Google, and Microsoft from an upcoming streak of levies on chips. The move would spare imports from Taiwanese chip manufacturer TSMC, whose major clients include AI hyperscalers \u2014 a sector that Trump wants to protect while simultaneously remaining tough on imports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The specter of AI haunts private credit: <\/strong>Private credit lenders <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2026\/02\/09\/private-credit-software-firms-fall-ai-fears.html\" style=\"\">remain rattled<\/a> by potential disruption in the software sector \u2014 a favorite debtor among players \u2014 by advancements in AI. In light of Anthropic\u2019s <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/04\/egypt-tests-private-sector-appetite-for-affordable-housing-projects\/\" style=\"\">rollout<\/a> of AI tools that automate tasks conventionally done via software products, shares of asset managers with large private credit activity saw a sharp drop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLUS: Saleh &#038; Sons IPO sees strong demand<\/p>\n","protected":false},"author":1,"featured_media":105713,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2540],"tags":[10,154,9],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-105712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-what-were-tracking-today","tag-enterpriseam-ksa","tag-pif","tag-what-were-tracking-today","wpautop","entry"],"acf":{"mongo_id":"432819f0-9ce2-4033-80f1-f54ac4c69c77","order":"2","is_powered_by":false,"story_type":"4","photo_url":"https:\/\/ent.news\/2026\/1\/870.jpg","photo_position":"above","homepage_title":"","full_issue_title":"PIF is making sure the water\u2019s fine before jumping in","related_issue":[105710],"teaser":"PLUS: Saleh & Sons IPO sees strong demand"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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