{"id":104495,"date":"2026-01-22T00:00:00","date_gmt":"2026-01-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2026\/01\/22\/nowpay-lands-in-ksa-with-usd-20-mn-jv-with-tasheel\/"},"modified":"2026-01-22T00:00:00","modified_gmt":"2026-01-22T00:00:00","slug":"nowpay-lands-in-ksa-with-usd-20-mn-jv-with-tasheel","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2026\/01\/22\/nowpay-lands-in-ksa-with-usd-20-mn-jv-with-tasheel\/","title":{"rendered":"NowPay lands in KSA with USD 20 mn JV with Tas\u2019heel"},"content":{"rendered":"

Cairo-based payroll-focused fintech NowPay is launching in Saudi Arabia through <\/strong>NowAccess<\/strong>, a joint venture with our friends at United International Holding Company \u2014 better known as Tas\u2019heel \u2014 according to a joint statement (pdf)<\/a>. The move has been in the works since at least January of last year, when the two first signed an MoU<\/a> for the venture. Partnering with Tas\u2019heel gives NowPay immediate access to a shariah-compliant balance sheet and deep regulatory expertise.<\/p>\n

Saudi has \u201caccelerating demand for modern payroll, HR, and fintech infrastructure,\u201d and <\/strong>NowAccess is in a prime position to take advantage<\/strong>, NowPay CEO Mostafa Ashour tells EnterpriseAM. NowAccess has an edge that sets it apart from traditional HR and payroll vendors because of its \u201coperating experience building employee wellness products at scale across MENA\u201d and its partnership with local Tas\u2019heel which provides \u201coperational depth and local expertise,\u201d he said.<\/p>\n

The move is backed by a USD 20 mn investment from Tas\u2019heel<\/strong>, which will hold a 75% stake in the new entity, while NowPay holds 25%. They\u2019ll use the cash to build a Saudi engineering and operations team as well as for product localization, and to support their launch in the kingdom. The injection brings NowPay\u2019s total fundraising to USD 31 mn to date.<\/p>\n

What\u2019s next? <\/strong>NowAccess is currently in its market-entry phase, focusing on Saudi-specific market requirements and integrations. Employer partnerships for the Saudi market will be announced as part of the formal rollout.<\/p>\n

\n

OpenCX raises USD 7 mn round co-led by Saudi fund<\/p>\n

UAE-based customer communication platform OpenCX raised USD 7 mn in a funding<\/strong> round led by US-based Y Combinator and Saudi Arabia\u2019s X by Unifonic<\/strong>, with participation from Abu Dhabi\u2019s Shorooq Partners, according to a press release<\/a>. The capital will support the firm\u2019s GCC-focused expansion plans, which include opening an office in Saudi Arabia within the next few months.<\/p>\n

About the company: <\/strong>Founded in 2022 by Mohammad Gharbat (LinkedIn<\/a>) and Mohammad Tabaza (LinkedIn<\/a>), OpenCX uses AI agents to provide automated solutions for customer support operations, serving sectors like fintech and healthcare.<\/p>\n

(** Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

NowAccess is currently in its market-entry phase, focusing on Saudi-specific market requirements<\/p>\n","protected":false},"author":1,"featured_media":104496,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2556],"tags":[10,208,241,179,521],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-104495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam-ksa","tag-fintech","tag-saudi-arabia","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"e9e57a98-bce7-460a-84dd-7291d371616c","order":"8","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/1\/423.jpg","photo_position":"above","homepage_title":"","full_issue_title":"NowPay lands in Saudi with USD 20 mn JV with Tas\u2019heel","related_issue":[104482],"teaser":"NowAccess is currently in its market-entry phase, focusing on Saudi-specific market requirements"},"yoast_head":"\nNowPay lands in KSA with USD 20 mn JV with Tas\u2019heel - 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