{"id":103866,"date":"2026-01-08T00:00:00","date_gmt":"2026-01-08T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/?p=103866"},"modified":"2026-01-08T04:13:35","modified_gmt":"2026-01-08T04:13:35","slug":"saudi-shoppers-keep-spending","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2026\/01\/08\/saudi-shoppers-keep-spending\/","title":{"rendered":"Saudi shoppers keep spending"},"content":{"rendered":"

The Kingdom is seeing genuine expansion in the consumer products market even as<\/strong> global peers struggle with stagnant demand<\/strong> and price hikes to mask flat volumes, according to Bain & Company\u2019s Middle East Consumer Products Report 2025 (pdf)<\/a>. Saudi Arabia\u2019s consumer packaged goods (CPG) market hit USD 65 bn in 2024, posting 4% volume growth \u2014 more than double the global average of 1.7%.<\/p>\n

What\u2019s driving the growth<\/p>\n

The momentum is rooted in a shifting population and lifestyle mix. <\/strong>Expats and tourists are expected to account for nearly half of the population by 2030, while female workforce participation has climbed to 35%.<\/p>\n

Retail channels are evolving just as quickly. <\/strong>Bain & Company projects that e-commerce and food service will drive 70% of the F&B sector\u2019s incremental growth through 2030, outpacing traditional retail. The driver is rising \u201ctime poverty\u201d across MENA, where 37% of consumers say they lack time for daily essentials \u2014 a rate higher than global peers \u2014 making convenience and speed critical for brands.<\/p>\n

\n

What the numbers mean<\/p>\n

Saudi\u2019s consumer market is booming, but that means businesses need to get smart <\/strong>about how they operate:<\/strong> As the Kingdom positions itself as the primary regional business hub, firms are paying more attention to their supply chains and governance plans, with c.26% of surveyed firms signaling they plan to localize manufacturing in Saudi Arabia. While this shift is partially grounded in streamlining costs, it\u2019s also about proximity to an opinionated consumer base that places value on Made in Saudi products and brands with value alignment. <\/p>\n

Rising workforce participation also doesn\u2019t just mean wage inflation \u2014 it\u2019s a signal of <\/strong>shifting priorities to cater to.<\/strong> With more women entering the workforce, this labor market shift is creating a massive new segment of \u201ctime-strapped\u201d consumers who prioritize convenience. <\/p>\n

\n

The regional context <\/p>\n

The Middle East remains a rare bright spot for global CPG, with the regional market <\/strong>totaling over USD 450 bn in sales in 2024<\/strong>, including USD 200 bn in F&B and USD 250 bn in non-food categories. The market is on track to reach USD 650 bn by 2030.<\/p>\n

While the Kingdom and the UAE lead in volume growth, Egypt remains the largest market<\/strong> by scale with sales reaching USD 67 bn in 2024. <\/strong>The Egyptian market is forecast to hit USD 106 bn by 2030, driven by demographics and a shift toward modern trade channels, particularly in Cairo and Alexandria. Iraq is emerging as a key focus market, offering a diversified growth corridor backed by improving retail infrastructure.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

The Saudi CPG market reached USD 65 bn in 2024<\/p>\n","protected":false},"author":1,"featured_media":103867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2671],"tags":[10,211],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-103866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-enterpriseam-ksa","tag-retail","wpautop","entry"],"acf":{"mongo_id":"b9eb9ddd-377e-4c80-b64e-527a575828fb","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/6\/1663.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Saudi Arabia emerges as rare bright spot for consumer goods","related_issue":[103857],"teaser":"The Saudi CPG market reached USD 65 bn in 2024"},"yoast_head":"\nSaudi shoppers keep spending - 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