{"id":103170,"date":"2025-12-09T00:00:00","date_gmt":"2025-12-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/12\/09\/shoppers-tighten-grocery-spending-splurge-on-tech\/"},"modified":"2025-12-09T00:00:00","modified_gmt":"2025-12-09T00:00:00","slug":"shoppers-tighten-grocery-spending-splurge-on-tech","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/12\/09\/shoppers-tighten-grocery-spending-splurge-on-tech\/","title":{"rendered":"Shoppers tighten grocery spending, splurge on tech"},"content":{"rendered":"

<\/strong>Saudi shopp<\/strong>ers tighten grocery spending, splurge on tech: <\/strong>Saudi consumers sought value in grocery purchases but loosened the purse strings when it came to premium electronics in 3Q 2025, according to NielsenIQ\u2019s State of the Nation report (pdf)<\/a>.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n

By the numbers:<\/strong> The Kingdom saw steady spending growth in the year ending in September, with fast-moving consumer goods (FMCG) revenues up 1.7% y-o-y and tech and durables (T&D) sales rising 4.5% y-o-y. Petcare led grocery growth (up 13% y-o-y), followed by snacking (up 6% y-o-y) and beverages (up 3% y-o-y).<\/p>\n

Meanwhile<\/strong>, premium T&D categories dominated the sector, with sales of smartphones rising 7% y-o-y, TVs up 2% y-o-y, and media tablets up 6% y-o-y.<\/p>\n

What they said: <\/strong>\u201cSaudi consumers prioritize value in groceries but will splurge on premium technology, while UAE shoppers show strong growth at both ends of the spectrum, presenting opportunities for suppliers to cater to both entry-level and premium segments,\u201d General Manager for the Arabian Peninsula and Pakistan Andrey Dvoychenkov said.<\/p>\n

T<\/strong>raditional trade remains key<\/strong>, representing 23% of sales in the Kingdom, while e-commerce now contributes 5.6%. For T&D, organized retail drives over 75% of regional revenues, with online channels accounting for nearly one-third of sales, reflecting consumers\u2019 comfort spending digitally on high-value tech even while fresh groceries remain largely offline.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern trade accounts for 70% of fast-moving goods sales<\/p>\n","protected":false},"author":1,"featured_media":103171,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2671],"tags":[1541,10,211,2492],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-103170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-ecommerce","tag-enterpriseam-ksa","tag-retail","tag-shopping","wpautop","entry"],"acf":{"mongo_id":"0cd15575-2dd3-423d-89c4-c12395e234d9","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/7\/963.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Value in groceries and high spending on premium electronics drive Saudi shopping patterns -NielsenIQ","related_issue":[103158],"teaser":"Modern trade accounts for 70% of fast-moving goods sales","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/12\/.05aa9b6e-3438-4024-a842-c4d3ea07ab6b.mp3"},"yoast_head":"\nShoppers tighten grocery spending, splurge on tech - 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