{"id":102930,"date":"2025-12-01T00:00:00","date_gmt":"2025-12-01T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/12\/01\/consumers-think-saudi-is-heading-in-the-right-direction-according-to-ipsos\/"},"modified":"2025-12-01T00:00:00","modified_gmt":"2025-12-01T00:00:00","slug":"consumers-think-saudi-is-heading-in-the-right-direction-according-to-ipsos","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/12\/01\/consumers-think-saudi-is-heading-in-the-right-direction-according-to-ipsos\/","title":{"rendered":"Consumers think Saudi is heading in the right direction, according to Ipsos"},"content":{"rendered":"

!_ImageURLWeb_! https:\/\/ent.news\/2025\/6\/788.jpg<\/p>\n

The Kingdom\u2019s Primary Consumer Sentiment Index (PCSI) hit 70.6 in November 2025<\/strong>, signaling strong consumer optimism, according to global market research and consulting firm Ipsos\u2019 latest report (pdf)<\/a>. The score came 21 points higher than the global average of countries included in the survey.<\/p>\n

The gist:<\/strong> We\u2019re still far more satisfied with our personal financial positions and are more optimistic about the economy than the global average \u2014 but ever-so-slightly less certain about job security than the rest of the world.<\/p>\n

Going the right way: <\/strong>Economic expectations came in at 75.8 points \u2014 significantly higher than a global average of 42.0. Some 91% think the country is headed in the right direction, unchanged from October. Almost two-thirds view the economy in their local area as strong, topping surveyed countries, while only 3% characterize it as weak. Meanwhile, 82% expect the economy to become stronger over the next six months, with just 4% seeing a downturn.<\/p>\n