{"id":102603,"date":"2025-11-19T00:00:00","date_gmt":"2025-11-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/11\/19\/egypts-brassbell-hospitality-group-sets-foot-in-the-kingdom-with-fanaya-hotel-in-jeddah\/"},"modified":"2025-11-19T00:00:00","modified_gmt":"2025-11-19T00:00:00","slug":"egypts-brassbell-hospitality-group-sets-foot-in-the-kingdom-with-fanaya-hotel-in-jeddah","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/11\/19\/egypts-brassbell-hospitality-group-sets-foot-in-the-kingdom-with-fanaya-hotel-in-jeddah\/","title":{"rendered":"Egypt\u2019s Brassbell Hospitality Group sets foot in the Kingdom with Fanaya Hotel in Jeddah"},"content":{"rendered":"

<\/strong>Egyp<\/strong>t-based <\/strong>Brassbell Hospitality Group<\/a><\/strong> launched Fanaya Hotel in Jeddah<\/strong> with a <\/strong>SAR 120 mn<\/strong> investment<\/strong>, the group\u2019s Vice President of Expansion and Growth Adham Elbedewy told EnterpriseAM. The move marks the group\u2019s first venture outside of Egypt and its first in the Kingdom, according to an emailed statement (pdf)<\/a>. The launch coincides with the tourism investments hype the Kingdom is seeing this quarter, Elbedewy told us.<\/p>\n

About the project:<\/strong> The project features 51 suites, including 39 executive suites, three signature suites, eight superior suites, and an exclusive royal suite. It also features The Collectors\u2019 Lounge, The Atelier, The Supper Club, The Courtyard Caf\u00e9, and The Rooftop. Fanaya targets culturally-engaged visitors and young and mid-career professionals, Elbedewy said.<\/p>\n

In the pipeline: <\/strong>Brassbell is positioning the Kingdom as its primary expansion focus over the next five years, Elbedewy told us. Following its debut in Jeddah, the group is in advanced discussions to open two new Fanaya properties in Riyadh. It is also developing 145 units across two serviced apartment complexes in the capital, slated to open next year, Elbedewy said. In addition, Brassbell is in early negotiations for a wellness resort in Taif, and it is mulling developing a hybrid lifestyle hotel in the Eastern Province.<\/p>\n

Brassbell is \u201cextremely optimistic\u201d about the Kingdom\u2019s hospitality sector, as tourism is <\/strong>on track <\/strong>for \u201csustained double-digit annual growth,\u201d<\/strong> Elbedewy told us, citing major events and increased air connectivity driven by Vision 2030. Brassbell expects that demand will outpace supply, especially in Jeddah and Riyadh. As the market evolves into a global powerhouse, growth will likely be dominated by lifestyle and boutique hotels catering to experiential travel, he added.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Fanaya features 51 suites that combine local heritage with contemporary design, all built to international standards<\/p>\n","protected":false},"author":1,"featured_media":102604,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2624],"tags":[10,7],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-102603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-enterpriseam-ksa","tag-tourism","wpautop","entry"],"acf":{"mongo_id":"2152c45b-69f8-4a80-a7ae-9c6be2293f47","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/1453.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Egypt\u2019s Brassbell Hospitality Group sets foot in Saudi with SAR 120 mn Fanaya Hotel in Jeddah","related_issue":[102588],"teaser":"Fanaya features 51 suites that combine local heritage with contemporary design, all built to international standards","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.5f32cb47-b25f-468a-9a81-2c9c8ebe5521.mp3"},"yoast_head":"\nEgypt\u2019s Brassbell Hospitality Group sets foot in the Kingdom with Fanaya Hotel in Jeddah - 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