{"id":102436,"date":"2025-11-13T00:00:00","date_gmt":"2025-11-13T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/11\/13\/my-morning-routine-ali-abussaud-ceo-and-founder-of-hala-capital\/"},"modified":"2025-11-13T00:00:00","modified_gmt":"2025-11-13T00:00:00","slug":"my-morning-routine-ali-abussaud-ceo-and-founder-of-hala-capital","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/11\/13\/my-morning-routine-ali-abussaud-ceo-and-founder-of-hala-capital\/","title":{"rendered":"My Morning Routine: Ali Abussaud, CEO and founder of Hala Capital"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong> <\/strong><strong>Ali Abu<\/strong><strong>ssaud, CEO and founder of Hala Capital:<\/strong> Each week, My Morning Routine explores how a successful member of the community starts their day \u2014 and tosses in a couple of random business questions just for fun. Our guest this week is Ali Abussaud (<a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ali-abussaud-9117bb9\/\" style=\"\" rel=\"noopener\">LinkedIn<\/a>), CEO and founder of venture capital firm Hala Capital, formerly Hala Ventures. <strong>Edited excerpts from our conversation:<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My name is Ali Abussaud, founder and CEO at Hala Capital.<\/strong> I started my career back in 2004, working in corporate and institutional banking across different regional banks, mostly in Saudi Arabia. Afterward, I left the banking sector and founded my first business, Financial Horizon Group, a consulting group that provided financial, management, and other advisory services. My late father was highly supportive from the first day. He explained to me the right steps, what the journey will look like, and laid out the dos and don\u2019ts. It was very helpful.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>I was wearing so many hats, and that humbled me.<\/strong> When I was working in banking, I thought that I could do anything. But the first time I was in the office of my own company, I couldn\u2019t help but wonder: \u201cWhat\u2019s next? What can I do?\u201d It took me some time to get the hang of it, because we didn\u2019t have a brand yet; you only have experience and your personal network.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Later on in 2014, I started investment activities.<\/strong> My partner and I established a corporate fund, started investment activities, and started looking into VC investment. We were one of the first VC investors in Saudi and one of the earliest in MENA. After that, we founded Hala Ventures \u2014 now called Hala Capital \u2014 in 2018.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We had both a vision and a dream \u2014 to become a true investment company<\/strong>, a proper capital house offering different products and expanding beyond a single sector into a recognized regional player. We were known mainly as a VC, but that wasn\u2019t enough, since venture capital focuses only on early stages. There\u2019s still much to do in later stages, like promoting growth, pre-IPO funding, and bridging the gap in lending.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We began rebranding a year ago<\/strong>, working on governance and filing with the Capital Market Authority. We chose to do everything internally \u2014 from the business plan to policies and procedures \u2014 which was a challenging but rewarding journey. Our goal is to expand into late-stage and private equity, working with established, often family-owned companies that are planning to go public or those we could convince to go public.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We are launching a private credit fund to lend directly to mid-cap and larger businesses. <\/strong>The banking sector is being selective in lending to businesses and lacks flexibility. Our new fund will mostly focus on asset-backed businesses in Saudi Arabia and offer a broader range of products, such as VC, private equity, private credit, and other alternatives. We are also launching a technology VC fund, focused on fintech, AI, and logistics across the MENA region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Saudi has been quite active when it comes to venture capital<\/strong>, and that trend has been significantly on the up. The Kingdom may have entered the market later than other MENA countries, around 2018-2019, but now it\u2019s home to great activities, and many entrepreneurs are relocating or setting up main offices here.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The biggest shifts are in sectors like fintech, which still has major gaps to fill, and AI, <\/strong><strong>where Saudi is positioning itself as a global hub.<\/strong> AI is not an easy market, as you need to bring something to the table that is truly different, and we\u2019re seeing startups claiming to be AI companies while simply using third-party models. I wouldn\u2019t call them AI companies unless they have their own model. It\u2019s similar to when everyone used to label themselves as Web3 a few years ago without really offering anything new.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For startups, we focus on three criteria: team, team, and team.<\/strong> There has to be a minimum of two co-founders with great synergy, and it\u2019s critical that the team already has sufficient experience in the field they are in. We spend enough time with team members to associate with them, not only on a business level but also on a personal level. If possible, we\u2019ll try to meet with them outside of work to see how they handle money and family relations. Sometimes we do something similar to psychometric testing. We often use these kinds of assessments in recruitment, and I believe the same approach applies when identifying the right team for a startup.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Second, we identify the product <\/strong>\u2014 does it fill a gap in the market, and how big is that gap? Many founders imagine problems that don\u2019t exist or are too niche. We look for startups tackling genuine, large-scale issues in sizable markets, with the right execution to match.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We also consider location strategy. <\/strong>If a startup is based in a market that isn\u2019t suitable \u2014 due to regulation, currency, or growth limitations \u2014 we encourage them to relocate part of their operations. For example, a company might keep its technical team in Egypt, where talent is excellent, but move one co-founder to Saudi Arabia or another GCC market to access clients and investors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>My house is around 40 minutes from my office<\/strong>, and I enjoy the commute while listening to podcasts or audiobooks. I don\u2019t take calls or have company in the car, because it will disturb my routine. I listen to many business podcasts and try to keep them diverse, not just related to investment or VC, but also to topics that will develop soft skills. I mostly listen to 20VC, Acquired, and the Arabic podcast Sawalif Business.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Once I arrive at the office<\/strong>, I start by checking on the news before moving on to emails, internal and external meetings, and team follow-ups. I go to the gym for about an hour immediately after work.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Balancing business and personal life isn\u2019t easy. <\/strong>I\u2019m a workaholic \u2014 my mind is always active, even when I\u2019m home or trying to relax. I rarely take vacations, but I make sure to socialize and recharge by spending weekends in Bahrain, going out with friends, or spending time with my wife. That helps me reset and keep my energy up, along with the gym, of course.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One book I really love is <\/strong><strong>The Intelligent Investor<\/strong><strong> by Benjamin Graham.<\/strong> I first listened to it years ago, and I\u2019m planning to revisit it now with more experience. It makes you rethink how you do business. I especially like the concept of \u201cMr. Market,\u201d which Graham uses to illustrate the market\u2019s volatility and irrationality. The key lesson is to stay calm, not let emotions drive your decisions, always distinguish between a stock\u2019s price and its true value, and not let Mr. Market beat you. It\u2019s a heavy book, but I highly recommend it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Networking is one of the most underestimated skills <\/strong>\u2014 some people probably don\u2019t have it, some are afraid of it, and some just underestimate it, thinking they don\u2019t have time for it. But in most sectors \u2014 not just investment \u2014 unless you really keep up with having the right network and associate yourself with the right people, successful people, you won\u2019t succeed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Another thing I\u2019d stress is humility.<\/strong> Being humble is being generous when it comes to giving advice and mentoring other people when there's nothing in return. I believe that good deeds pay back and that a small piece of advice can sometimes change people\u2019s lives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For startups, we focus on three criteria: team, team, and team<\/p>\n","protected":false},"author":1,"featured_media":102437,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3646],"tags":[10,4661,3683],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-102436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam-ksa","tag-hala-capital","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"8b6456a3-fbcc-462b-aba4-70acbf111e44","order":"16","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/11\/479.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Morning Routine: Ali Abussaud, CEO and founder of Hala Capital","related_issue":[102407],"teaser":"For startups, we focus on three criteria: team, team, and team","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/11\/.9ec023d3-6774-44b6-b187-3c46295f8cba.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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