{"id":101685,"date":"2025-10-22T00:00:00","date_gmt":"2025-10-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/22\/pif-pours-more-into-magic-leap\/"},"modified":"2025-10-22T00:00:00","modified_gmt":"2025-10-22T00:00:00","slug":"pif-pours-more-into-magic-leap","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/22\/pif-pours-more-into-magic-leap\/","title":{"rendered":"PIF pours more into Magic Leap"},"content":{"rendered":"

The Public Investment Fund (PIF) has invested USD 205 mn in US-based augmented <\/strong>reality solutions provider <\/strong>Magic Leap<\/a><\/strong> over the past several months, raising its total investment in the firm to over USD 1 bn, The Telegraph<\/a> reported on Saturday. The sovereign wealth fund became the majority shareholder of Magic Leap in 2022, before funneling USD 750 mn into the tech developer between 2023 and 2024, Bloomberg<\/a> previously reported. Magic Leap has so far failed to record a positive bottomline.<\/p>\n

Where will the money go?<\/strong> The latest funding is expected to drive the rollout of Magic Leap\u2019s industry-focused extended reality (XR) tools. The AR and XR solutions developer has raised more than USD 4 bn in debt and equity funding to date and plans to seek additional capital through 2025 and 2026 to sustain operations and bolster liquidity.<\/p>\n

About the company:<\/strong> Founded in 2010, the Florida-based developer gained early attention as one of the most well-funded startups in tech history, raising USD 3 bn ahead of its first headset launch with backing from several major investors, including Alphabet Inc.\u2019s Google, Alibaba Group, and AT&T. Following weak performance from its debut consumer headsets, it changed course under its new CEO Peggy Johnson to focus on enterprise applications \u2014 developing AR solutions in healthcare, industrial manufacturing, and defense sectors, and forming partnerships with Siemens and Cisco.<\/p>\n

REMEMBER-<\/strong> PIF has been accelerating its investments in tech companies in 2025, including joining in a consortium to acquire<\/a> Electronic Arts and reportedly launching a USD 10 bn<\/a> AI VC fund through its AI venture Humain last summer. US-based game developer Scopely, a subsidiary of PIF\u2019s Savvy Games Group, also purchased rights to Pok\u00e9mon Go and several other titles from Niantic for USD 3.5 bn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The funds will drive the rollout of Magic\u2019s industry-specific XR tools and commercial deployments<\/p>\n","protected":false},"author":1,"featured_media":101686,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2616],"tags":[10,31,4580,1151,2433],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-101685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment-watch","tag-enterpriseam-ksa","tag-investment-watch","tag-magic-leap","tag-public-investment-fund-pif","tag-technology","wpautop","entry"],"acf":{"mongo_id":"27b08675-d340-4c94-88ea-d536833198ef","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/10\/1088.jpg","photo_position":"above","homepage_title":"","full_issue_title":"PIF pours another USD 205 mn in Magic Leap","related_issue":[101678],"teaser":"The funds will drive the rollout of Magic\u2019s industry-specific XR tools and commercial deployments","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.40601d09-81b2-41ac-b411-0f7c266add40.mp3"},"yoast_head":"\nPIF pours more into Magic Leap - 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