{"id":101391,"date":"2025-10-13T00:00:00","date_gmt":"2025-10-13T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/"},"modified":"2025-10-13T00:00:00","modified_gmt":"2025-10-13T00:00:00","slug":"pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/","title":{"rendered":"PIF-backed Liv Golf deepens losses as PGA expands in Asia"},"content":{"rendered":"

PIF-backed Liv Golf UK <\/strong>posted an <\/strong>operating loss of USD 460 mn in 2024<\/strong>, bringing its accumulated losses to about USD 1.1 bn, according to the league\u2019s latest financial statements shared by the Money in Sport<\/a> newsletter. Revenue grew to USD 65 mn last year, but the tour remains heavily reliant on PIF funding as it faces mounting costs and rising competition from the expansion of the PGA Tour into Asia.<\/p>\n

(** Tap or click the headline above to read this story with all of the links<\/strong> to our background and outside sources.)<\/p>\n

By the numbers: <\/strong>The latest filings show that Liv Golf UK\u2019s revenues remain small compared to its expenses, with only USD 2.8 mn generated from broadcast rights and about USD 26 mn from its most successful event in Adelaide. Tournament costs, player payments, and event management fees continue to weigh heavily, with prize money totaling USD 400 mn for 16 international events and an additional USD 287 mn paid to contractors between 2022 and 2024.<\/p>\n

The mounting costs is pushing up total losses for Liv Golf\u2019s global operations<\/strong>, reaching some USD 5 bn since its launch in 2022 \u2014 over USD 1 bn annually, according to Money in Sport\u2019s calculations. <\/p>\n

The battle over Asia: <\/strong>The fund is investing USD 300 mn through Liv Golf to support the Asian Tour over the next decade, turning Asia into a new battleground with golf\u2019s traditional powers, the newsletter reported. The PGA Tour, through its partnership with the DP World Tour, has been expanding its own schedule in Asia \u2014 adding events in India and China \u2014 challenging the growth of Liv Golf\u2019s Asian Tour. Several major tournaments, including the Volvo Open in China, moved from the Asian Tour to the DP World Tour, intensifying the rivalry.<\/p>\n

The PGA Tour\u2019s decision to strengthen its European and Asian presence is seen as a <\/strong>way to maintain leverage as Liv continues to post heavy losses. <\/strong>While PIF\u2019s backing gives Liv Golf financial stability in the short term, the challenge lies in turning its global reach and high-profile players into a sustainable business that can eventually stand on its own.<\/p>\n

REFRESHER- <\/strong>PIF\u2019s total investment in Liv Golf reached about USD 4.6 bn in May 2025<\/a>, including USD 1.9 bn added since the start of 2024, with total funding expected to exceed USD 5 bn by the end of 2025. A month earlier<\/a>, Liv Golf\u2019s rival PGA Tour turned down a USD 1.5 bn investment by the PIF into PGA Tour Enterprises, reportedly for its rejection of a condition that Liv Golf should remain intact.<\/p>\n","protected":false},"excerpt":{"rendered":"

The league posted an operating loss of USD 460 mn in 2024<\/p>\n","protected":false},"author":1,"featured_media":101392,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2524],"tags":[10,513,825,8],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-101391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-_newspack_sports","tag-enterpriseam-ksa","tag-liv-golf","tag-pga-tour","tag-sports","wpautop","entry"],"acf":{"mongo_id":"2228a52d-fbe8-42d6-af45-6f5da72bc12f","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/1188.jpg","photo_position":"above","homepage_title":"","full_issue_title":"PIF-backed Liv Golf deepens losses as PGA expands in Asia","related_issue":[101381],"teaser":"The league posted an operating loss of USD 460 mn in 2024","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/10\/.a59d7f54-3664-451c-96c2-9e3ebcffda07.mp3"},"yoast_head":"\nPIF-backed Liv Golf deepens losses as PGA expands in Asia - KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PIF-backed Liv Golf deepens losses as PGA expands in Asia\" \/>\n<meta property=\"og:description\" content=\"The league posted an operating loss of USD 460 mn in 2024\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"KSA\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-13T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"PIF-backed Liv Golf deepens losses as PGA expands in Asia\",\"datePublished\":\"2025-10-13T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/\"},\"wordCount\":424,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM KSA\",\"Liv Golf\",\"PGA Tour\",\"sports\"],\"articleSection\":[\"Sports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/\",\"name\":\"PIF-backed Liv Golf deepens losses as PGA expands in Asia - KSA\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2025-10-13T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/ksa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PIF-backed Liv Golf deepens losses as PGA expands in Asia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"name\":\"KSA\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\",\"name\":\"KSA\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42482.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42482.svg\",\"caption\":\"KSA\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PIF-backed Liv Golf deepens losses as PGA expands in Asia - KSA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/","og_locale":"en_US","og_type":"article","og_title":"PIF-backed Liv Golf deepens losses as PGA expands in Asia","og_description":"The league posted an operating loss of USD 460 mn in 2024","og_url":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/","og_site_name":"KSA","article_published_time":"2025-10-13T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"PIF-backed Liv Golf deepens losses as PGA expands in Asia","datePublished":"2025-10-13T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/"},"wordCount":424,"publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1","keywords":["EnterpriseAM KSA","Liv Golf","PGA Tour","sports"],"articleSection":["Sports"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/","url":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/","name":"PIF-backed Liv Golf deepens losses as PGA expands in Asia - KSA","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1","datePublished":"2025-10-13T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/10\/13\/pif-backed-liv-golf-deepens-losses-as-pga-expands-in-asia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/ksa\/"},{"@type":"ListItem","position":2,"name":"PIF-backed Liv Golf deepens losses as PGA expands in Asia"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/ksa\/#website","url":"https:\/\/enterpriseam.com\/ksa\/","name":"KSA","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/ksa\/#organization","name":"KSA","url":"https:\/\/enterpriseam.com\/ksa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42482.svg","contentUrl":"https:\/\/ent.news\/internal\/42482.svg","caption":"KSA"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1188.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/101391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/comments?post=101391"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/101391\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/issue\/101381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media\/101392"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media?parent=101391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/categories?post=101391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/tags?post=101391"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/brand?post=101391"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=101391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}