{"id":100242,"date":"2025-09-03T00:00:00","date_gmt":"2025-09-03T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/09\/03\/marketing-home-group-stumbles-on-debut-despite-robust-ipo-demand\/"},"modified":"2025-09-03T00:00:00","modified_gmt":"2025-09-03T00:00:00","slug":"marketing-home-group-stumbles-on-debut-despite-robust-ipo-demand","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/09\/03\/marketing-home-group-stumbles-on-debut-despite-robust-ipo-demand\/","title":{"rendered":"Marketing Home Group stumbles on debut despite robust IPO demand"},"content":{"rendered":"

Marketing Home Group\u2019s (Build Station) stock slipped 4.9% compared to its<\/strong> debut price, to closing at SAR 80.8 a pop on its Tadawul debut yesterday<\/strong>, reverting back to a broader trend of slumping IPOs that Sports Clubs<\/a> had briefly bucked with a 24% jump on debut. The stock saw a high of SAR 93 in intraday trading and a low of SAR 77.5. More than 6.6 mn shares changed hands during the day, generating a total turnover of SAR 564.3 mn.<\/p>\n

Heavy churn:<\/strong> Trading volumes in the first day surpassed the number of shares offered in the IPO (4.8 mn), reflecting heavy churn as early investors rushed to take profits. The lower close underscores that initial demand did not carry through into the secondary market, hinting that the offer price may have left little upside on debut.<\/p>\n

REFRESHER- <\/strong>The firm floated a 30% stake<\/a> in a secondary offering, with the retail tranche 200% covered<\/a> and the institutional tranche nearly 10x oversubscribed. The company raked in SAR 408 mn in total proceeds from the offering, giving the company an implied market cap of SAR 1.36 bn at listing. Shares were priced at the top of the marketed range at SAR 85 apiece.<\/p>\n

Usual caps apply:<\/strong> The trading group\u2019s shares will be allowed to fluctuate within a 30% range, with a static band of 10% for the first three trading days. Starting from the fourth day, shares will be allowed to trade at a 10% volatility as circuit breakers kick in.<\/p>\n

Dividends:<\/strong> The company\u2019s board recommended distributing SAR 24 mn in dividends for 1H<\/a>2025<\/a>, and SAR 48 mn for FY 2024<\/a>, it said in two separate filings to the bourse. <\/p>\n

ADVISORS-<\/strong> Alinma Capital quarterbacked the transaction as financial advisor, lead manager, bookrunner and underwriter, with Stat Law Firm providing counsel. PwC Public Accountants acted as financial due diligence advisor, while Euromonitor International served as market consultant.<\/p>\n

ALSO IN THE PIPELINE-<\/strong><\/p>\n