{"id":100036,"date":"2025-08-27T00:00:00","date_gmt":"2025-08-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/"},"modified":"2025-08-27T00:00:00","modified_gmt":"2025-08-27T00:00:00","slug":"nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/","title":{"rendered":"NHC launches SAR 7.8 bn Al Ruba project in Riyadh"},"content":{"rendered":"

The National Housing Company (NHC) launched a new residential<\/strong> destination in east Riyadh, <\/strong>Al Ruba, <\/strong>with total investments of around<\/strong> SAR 7.8 bn<\/strong>, bringing NHC\u2019s total investments in the capital so far to SAR 146 bn, CEO Mohammad Albuty said on Monday (watch, runtime: 4:22<\/a>).<\/p>\n

About the project: <\/strong>The 5.7 mn sqm development will deliver over 9k residential units in a mix of villas, townhouses, and apartments, with villas priced between SAR 850k and SAR 1.7 mn and sizes ranging from 200 to 495 sqm, Corporate Communication General Manager Saleh Alanazi told Aleqtisadiah<\/a>.<\/p>\n

Beyond housing:<\/strong> The project includes three grand mosques, seven neighborhood mosques, 10 educational facilities, 14 commercial facilities, healthcare services, and around 800k sqm of green space, according to the project\u2019s page<\/a>.<\/p>\n

NHC inked agreements with several private developers to build communities within the<\/strong> project<\/strong>, including Abdul Rahman Saad Al Rashid and Sons<\/a> for the Jawharat Al Ruba project, Dar Wa Emaar Real Estate Investment and Development<\/a> for Saraya Al Ruba, Ledar Investment<\/a> for Dar Al Ruba, and Bahrain-based Kooheji Development<\/a> for Rewan Al Ruba. <\/p>\n

ICYMI-<\/strong> Dar Wa Emaar Investment and Real Estate Development partnered with the NHC in<\/a>May<\/a> to develop a 616-unit residential project in Dammam valued at SAR 750 mn over a 410k sqm plot. <\/p>\n

\n

IN OTHER REAL ESTATE NEWS-<\/p>\n

KEC lines up SAR 305 mn loan:<\/strong> Knowledge Economic City (KEC) obtained a SAR 305 mn shariah-compliant loan from Riyad Bank to complete the Aliya Residential Apartments \u2014 Cluster D within the Al Alya\u2019a mixed-use project, it said in a disclosure to Tadawul<\/a> yesterday. The four-year facility is backed by land mortgages and promissory notes.<\/p>\n

REFRESHER-<\/strong> KEC signed a SAR 503 mn contract with China Gezhouba Group International Engineering Company last December<\/a> for the construction and electromechanical and finishing works of seven residential towers under its Al Alya\u2019a project.<\/p>\n","protected":false},"excerpt":{"rendered":"

The project brings NHC\u2019s total investments in Riyadh to SAR 146 bn<\/p>\n","protected":false},"author":1,"featured_media":100037,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2574],"tags":[2913,10,1887,106],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-100036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-dar-wa-emaar","tag-enterpriseam-ksa","tag-national-housing-company-nhc","tag-real-estate","wpautop","entry"],"acf":{"mongo_id":"c24dc44b-3fc9-4977-9b98-72918cfcc604","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/8\/1631.jpg","photo_position":"above","homepage_title":"","full_issue_title":"NHC launches SAR 7.8 bn Al Ruba destination, adding 9k units in east Riyadh","related_issue":[100029],"teaser":"The project brings NHC\u2019s total investments in Riyadh to SAR 146 bn","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.b4c7e031-9c4e-4c39-aecc-a15ccfa9aacc.mp3"},"yoast_head":"\nNHC launches SAR 7.8 bn Al Ruba project in Riyadh - KSA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NHC launches SAR 7.8 bn Al Ruba project in Riyadh\" \/>\n<meta property=\"og:description\" content=\"The project brings NHC\u2019s total investments in Riyadh to SAR 146 bn\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/\" \/>\n<meta property=\"og:site_name\" content=\"KSA\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-27T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"NHC launches SAR 7.8 bn Al Ruba project in Riyadh\",\"datePublished\":\"2025-08-27T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/\"},\"wordCount\":303,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Dar wa Emaar\",\"EnterpriseAM KSA\",\"National Housing Company (NHC)\",\"Real Estate\"],\"articleSection\":[\"REAL ESTATE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/\",\"name\":\"NHC launches SAR 7.8 bn Al Ruba project in Riyadh - KSA\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2025-08-27T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/ksa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NHC launches SAR 7.8 bn Al Ruba project in Riyadh\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#website\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"name\":\"KSA\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#organization\",\"name\":\"KSA\",\"url\":\"https:\/\/enterpriseam.com\/ksa\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/42482.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/42482.svg\",\"caption\":\"KSA\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"NHC launches SAR 7.8 bn Al Ruba project in Riyadh - KSA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/","og_locale":"en_US","og_type":"article","og_title":"NHC launches SAR 7.8 bn Al Ruba project in Riyadh","og_description":"The project brings NHC\u2019s total investments in Riyadh to SAR 146 bn","og_url":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/","og_site_name":"KSA","article_published_time":"2025-08-27T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"NHC launches SAR 7.8 bn Al Ruba project in Riyadh","datePublished":"2025-08-27T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/"},"wordCount":303,"publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1","keywords":["Dar wa Emaar","EnterpriseAM KSA","National Housing Company (NHC)","Real Estate"],"articleSection":["REAL ESTATE"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/","url":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/","name":"NHC launches SAR 7.8 bn Al Ruba project in Riyadh - KSA","isPartOf":{"@id":"https:\/\/enterpriseam.com\/ksa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1","datePublished":"2025-08-27T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/ksa\/2025\/08\/27\/nhc-launches-sar-7-8-bn-al-ruba-project-in-riyadh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/ksa\/"},{"@type":"ListItem","position":2,"name":"NHC launches SAR 7.8 bn Al Ruba project in Riyadh"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/ksa\/#website","url":"https:\/\/enterpriseam.com\/ksa\/","name":"KSA","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/ksa\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/ksa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/ksa\/#organization","name":"KSA","url":"https:\/\/enterpriseam.com\/ksa\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/42482.svg","contentUrl":"https:\/\/ent.news\/internal\/42482.svg","caption":"KSA"},"image":{"@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/ksa\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/ksa\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2025\/8\/1631.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/100036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/comments?post=100036"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/posts\/100036\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/issue\/100029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media\/100037"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/media?parent=100036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/categories?post=100036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/tags?post=100036"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/brand?post=100036"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/ksa\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=100036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}