Consumers think Saudi is heading in the right direction, according to Ipsos

!_ImageURLWeb_! https://ent.news/2025/6/788.jpg

The Kingdom’s Primary Consumer Sentiment Index (PCSI) hit 70.6 in November 2025, signaling strong consumer optimism, according to global market research and consulting firm Ipsos’ latest report (pdf). The score came 21 points higher than the global average of countries included in the survey.

The gist: We’re still far more satisfied with our personal financial positions and are more optimistic about the economy than the global average — but ever-so-slightly less certain about job security than the rest of the world.

Going the right way: Economic expectations came in at 75.8 points — significantly higher than a global average of 42.0. Some 91% think the country is headed in the right direction, unchanged from October. Almost two-thirds view the economy in their local area as strong, topping surveyed countries, while only 3% characterize it as weak. Meanwhile, 82% expect the economy to become stronger over the next six months, with just 4% seeing a downturn.

• Unemployment remains the top concern for consumers in Saudi, cited by 48% of those surveyed. Inflation, taxes, climate change, and social inequality followed.

Personal financial conditions scored 74.0 — higher than the global average of 57.8. Some 45% of respondents say they’re currently in a strong position, and 73% expect theirs to get stronger in six months.

Employment confidence was at 57.4 — slightly below a global average of 59.9. Some 55% know someone who lost their job in the last six months due to the economy. However, 76% said they’re more confident about job security now compared to six months ago, while almost two-thirds find it unlikely that someone they know will lose their job in the next six months.

In the mood for spending: 74% are more confident in their ability to invest and save for the future, while 73% are more comfortable making a major purchase, and 77% feel better about buying durable goods for their households compared to six months ago.

Methodology: The survey was based on self-administered online interviews with a sample of 500 respondents aged 15 and above from the general public.