Homegrown social media platform Mush Social raised USD 1.2 mn in a pre-seed round led by Nifal Consulting, with contributions from Nahr Al Jazeera Holding and angel investors, according to a press release. The funds will support the company’s tech stack and expansion strategy. No further details were provided regarding the breakdown of each investor’s contribution and whether the investments were debt or equity based.

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Mush Social (App Store | Google Play) allows users to interact via public posts and private chats, sharing photos, videos, messages, or music. The app gives users the ability to promote posts using interactive points earned on the app. Points can be earned from posting, commenting, and reacting on the app, encouraging engagement. The Riyadh-based startup was founded in 2022 by Abdulhadi Alasmi (Linkedin).

The platform offers basic and premium versions, with the premium version providing more points from app-interaction, a larger mood collection, and extra themes, among other features.

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