No single story is driving the conversation on the Kingdom on this fine Wednesday. The Saudi Tourism Authority is kicking off a campaign designed to attract the attention of industry insiders around the world — and with it, lots of inbound interest — as it partners with industry staple Skift for a limited-run podcast.

Episode one is an interview with the STA’s Hazim Al-Hazmi, who leads the authority’s efforts on Europe and the Americas (listen, runtime: 18:09).

Saudi also figures heavily in two pieces that try to make sense of the Biden administration’s foreign policy toward the Arab world: Foreign Policy | Wall Street Journal.

MEANWHILE- BBC and Eurosport are picking up on the Kingdom’s first snooker masters, UPIis writing about the Dream of the Desert luxury train, and Voice of America has coverage of South African farmer’s hopes that they can soon export beef and lamb to the Kingdom.

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