{"id":708069,"date":"2026-06-05T00:00:00","date_gmt":"2026-06-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=weekend&#038;p=708069"},"modified":"2026-06-05T07:13:09","modified_gmt":"2026-06-05T07:13:09","slug":"your-beach-season-briefing-delivered","status":"publish","type":"weekend","link":"https:\/\/enterpriseam.com\/egypt\/weekend\/your-beach-season-briefing-delivered\/","title":{"rendered":"Your beach season briefing, delivered"},"content":{"rendered":"<section id=\"708071\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708071\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE WEEK IN REVIEW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/government-set-to-eliminate-vat-exemption-for-natural-gas-for-the-first-time\/\">\r\n                            Natural gas is no longer VAT exempt                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/government-set-to-eliminate-vat-exemption-for-natural-gas-for-the-first-time\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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In today\u2019s issue, we break down all the beach kit must-haves and more.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Also today: <\/strong>We hit the cinemas to review Backrooms, try out Maadi\u2019s new blues music bar, strategize and vanquish with Command & Conquer, and get author-first insights in Bookmarked. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But first, your weekly recap\u2026<\/strong><\/p>\n<p class=\"tag-border-left\"> \ud83d\uddde\ufe0f LAST WEEK IN 3 MINS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>TAX<\/strong><strong>-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Natural gas is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/02\/tmg-secures-land-for-usd-10-bn-iraqi-project\/\" style=\"\">losing its VAT exemption<\/a><\/strong><strong> for the first time<\/strong>, slapping a flat EGP 20\/mcf table tax on the fuel to ease the state\u2019s budget burden. The amendments also extend a VAT suspension on production machinery and medical equipment to four years to stimulate local manufacturing and keep capital from getting locked up in red tape. The draft law will now move to the House for approval.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>InstaPay, Fawry, and a number of other banking and non-banking finance services and investment funds are set to <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/instapay-fawry-in-line-for-vat-exemptions-under-new-draft-law\/\" style=\"\">receive VAT exemptions<\/a><\/strong> under the second tax facilitation package. The package is now heading to the House of Representatives for approval.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>M&A WATCH-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ascom\u2019s board of directors <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/04\/ascom-board-approves-fair-value-study-to-buy-90-of-rayas-ostool\/\" style=\"\">approved a fair value study<\/a><\/strong><strong> to acquire a 90% stake in Raya Holding\u2019s Ostool Transport and Logistics<\/strong>, bringing Qalaa Holdings\u2019 mining arm one step closer to executing the EGP 641 mn buyout.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REAL ESTATE-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Talaat Moustafa Group\u2019s Iraqi subsidiary <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/02\/tmg-secures-land-for-usd-10-bn-iraqi-project\/\" style=\"\">secured a license and land<\/a><\/strong><strong> for a USD 10 bn megaproject in Baghdad.<\/strong> Located within Baghdad Financial and Economic City, the 12.8 mn sqm project will house 250k residents across 43k units, launching with a 16-year construction timeline and a 12-year sales window.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IPO WATCH-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The retail tranche of Korra Energi\u2019s IPO <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/korra-energi-retail-tranche-closes-31-35x-oversubscribed\/\" style=\"\">closed 31.35x oversubscribed<\/a><\/strong><strong> before the Eid El Adha break, according to EGX data.<\/strong> Retail buyers placed initial orders for 3.1 bn shares, targeting just 99 mn shares earmarked for the public. Korra\u2019s IPO is the EGX\u2019s second private-sector main-market listing this year, following Gourmet\u2019s blockbuster offering.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MANUFACTURING-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Chinese equipment manufacturer Sany Group <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/02\/chinas-sany-is-putting-usd-300-mn-behind-egypts-first-wind-turbine-factory\/\" style=\"\">plans to invest<\/a><\/strong><strong> over USD 300 mn to build Egypt\u2019s first wind turbine factory in Suez Canal Economic Zone.<\/strong> The first phase of production will supply an undisclosed 1 GW wind project in the Gulf of Suez.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Industrial Development Authority (IDA) is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/ida-seeks-egp-21-bn-to-fix-industrial-land-shortage\/\" style=\"\">asking parliament for EGP 21 bn<\/a><\/strong><strong> over the next three years to complete infrastructure across 17 industrial zones. <\/strong>The request comes weeks after five new zones were transferred to the IDA\u2019s jurisdiction, deepening pressure on the government to expand the supply of investment-ready land.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ECONOMY-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/04\/the-egx30-added-1-73-in-may-but-the-rally-has-rotated-down-market\/\" style=\"\">added 1.73% in May<\/a><\/strong><strong> to close the month at roughly 52.7k points<\/strong> \u2014 a far cry from April\u2019s 14.2% surge but still a solid showing since the month was shortened by four trading sessions for Eid El Adha. Total market cap climbed 2.48% to EGP 3.76 tn.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egyptian firms reported real annual <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/egyptian-firms-bypass-banks-to-fund-growth-from-their-own-pockets\/\" style=\"\">sales contraction of 11.4%<\/a><\/strong><strong> in the World Bank\u2019s latest Enterprise Survey<\/strong>, lagging behind the wider MENA region\u2019s 5.2% growth. Behind this headline slump is a set of operating-environment findings suggesting that Egypt\u2019s three-year macro stabilization push has not yet filtered down to the day-to-day constraints firms identify as their biggest obstacles to growth.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>INVESTMENT WATCH-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s gross domestic savings rate <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/04\/our-domestic-savings-rate-fell-to-1-2-of-gdp-in-fy-2024-25-from-6-1\/\" style=\"\">collapsed to 1.2% of GDP<\/a><\/strong><strong> in FY 2024\/25<\/strong>, down from 6.1% the previous fiscal year \u2014 a 75% drop in a single year. This puts Egypt\u2019s savings rate at a fraction of what high-growth emerging markets typically need to fund investment-led growth.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our investment fund industry became an <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/egypts-investment-fund-industry-hit-egp-411-bn-in-1q-2026-up-30-in-a-quarter\/\" style=\"\">EGP 411 bn parallel route for household savings<\/a><\/strong><strong> by end-1Q 2026, up 30% in a single quarter.<\/strong> The shift isn\u2019t replacing the deposit base but rather opening a regulated, lower-ticket channel for households to gain exposure to the very asset classes they\u2019ve long preferred.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ENERGY-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt\u2019s <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/why-our-gas-sector-is-leaning-heavily-on-lng-imports\/\" style=\"\">energy challenge<\/a><\/strong><strong> is characterized by a widening gap between declining production and rising demand<\/strong>, but the government is working to stabilize the sector. The Oil Ministry is making good on its debts to international oil companies, announcing last week that it will fully settle these arrears by 10 June, ahead of its original end-of-June target.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAPITAL MARKETS-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egyptian equities could <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/egypt-faces-potential-sp-downgrade-to-frontier-market-status\/\" style=\"\">lose their emerging market label<\/a><\/strong><strong> in one of the world's most widely followed equity index families.<\/strong> S&P Dow Jones Indices launched a consultation on demoting Egypt to frontier market status, citing lingering concerns around market accessibility, capital mobility, and broader institutional stability.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">\ud83c\udf0d AROUND THE WORLD IN SEVEN DAYS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/343.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s been a mixed bag in the news cycle this week. Here\u2019s the rundown. <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The US-Iran diplomatic stalemate persisted, despite both sides spending last weekend <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/korra-energi-retail-tranche-closes-31-35x-oversubscribed\/\" style=\"\">exchanging revisions<\/a><\/strong><strong> to a draft pact that would keep the ceasefire in place.<\/strong> The two countries dominated headlines after <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/us-and-iran-exchange-strikes-amid-ceasefire-negotiations-2\/\" style=\"\">exchanging military strikes<\/a> on Monday. The US Central Command launched \u201cself-defense strikes\u201d over the weekend in response to \u201caggressive Iranian actions,\u201d which included targeting a US drone over international waters. Iran retaliated by striking an air base hosting US forces. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On Wednesday, th<\/strong><strong>e war saw <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/egypts-non-oil-private-sector-sees-slight-improvement-in-latest-pmi-report-2\/\" style=\"\">serious escalations<\/a><\/strong> as US forces intercepted Iranian ballistic missiles and drones aimed at US bases in Bahrain and Kuwait. The US then conducted \u201cself-defense\u201d strikes on Qeshm Island in the Strait of Hormuz.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>On Thursday, the <\/strong><strong>US House <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/04\/us-house-votes-for-end-of-us-iran-war-and-israel-continues-attacks-on-lebanon-despite-ceasefire\/\" style=\"\">approved<\/a><\/strong><strong> a war powers resolution to curb military action against Iran<\/strong>, marking the first Capitol Hill-backed congressional challenge to US President Donald Trump since the conflict began.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Flights at Kuwait\u2019s international airport were <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/egypts-non-oil-private-sector-sees-slight-improvement-in-latest-pmi-report-2\/\" style=\"\">suspended<\/a><\/strong><strong> on Wednesday after an Iranian drone strike hit the airport<\/strong>, injuring at least 63 people, according to the country\u2019s Health Ministry. The strikes caused heavy damage to one of the airport\u2019s passenger terminals.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CLOSER TO HOME-<\/strong> Attacks in Lebanon escalated on Monday as Israeli Prime Minister Benjamin Netanyahu <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/us-and-iran-exchange-strikes-amid-ceasefire-negotiations-2\/\" style=\"\">ordered attacks<\/a> on the southern suburbs of Lebanon\u2019s capital Beirut, where tensions with \u201cterrorist targets\u201d in the Hezbollah-controlled Dahiyeh persisted. Hezbollah responded with rocket fire into northern Israel. On Tuesday, Israeli drone strikes <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/02\/russia-attacks-ukraine-once-more-and-israeli-escalations-continue-in-lebanon\/\" style=\"\">killed eight people<\/a> just a day after Trump announced that Israel and Hezbollah had agreed to ease hostilities. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Israel maintains military action in Lebanon:<\/strong> Netanyahu\u2019s orders came on the heels of Hezbollah\u2019s \u201crepeated violations\u201d of a ceasefire that was announced in April and attacks on \u201cIsraeli cities and civilians.\u201d Israeli Defense Minister Israel Katz stated that Israel would <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/04\/us-house-votes-for-end-of-us-iran-war-and-israel-continues-attacks-on-lebanon-despite-ceasefire\/\" style=\"\">continue<\/a> carrying out strikes in Lebanon and would not withdraw from the country\u2019s south for the time being.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN OTHER NEWS-<\/strong> On Tuesday, Russia <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/02\/russia-attacks-ukraine-once-more-and-israeli-escalations-continue-in-lebanon\/\" style=\"\">unleashed a sweeping overnight assault<\/a> on Kyiv and other cities \u2014 one of its largest aerial attacks on Ukraine in recent months \u2014 leaving at least 18 people dead and more than 100 wounded. According to Ukraine\u2019s military, the attack involved over 600 drones and dozens of missiles, including advanced hypersonic weapons. The Health Ministry reported five medical facilities damaged or destroyed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO-<\/strong> The Trump administration <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/egypts-non-oil-private-sector-sees-slight-improvement-in-latest-pmi-report-2\/\" style=\"\">proposed new tariffs<\/a> of up to 12.5% on imports from 60 economies following an investigation into goods allegedly produced by forced labor. The sweeping tariff package aims to revive Trump\u2019s emergency tariffs, struck down earlier this year by the Supreme Court. Major trading partners like China, the EU, Japan, India, Canada, and others would be affected by the levy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND-<\/strong> The UN General Assembly <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/03\/instapay-fawry-in-line-for-vat-exemptions-under-new-draft-law\/\" style=\"\">elected<\/a> its next head. Bangladeshi Foreign Minister Khalilur Rahman narrowly defeated Cyprus\u2019s Andreas Kakouris to secure the presidency of the UN General Assembly.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN BUSINESS NEWS- <\/strong>Berkshire Hathaway made a USD 6.8 bn housing play, <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/korra-energi-retail-tranche-closes-31-35x-oversubscribed\/\" style=\"\">agreeing to acquire<\/a> US homebuilder Taylor Morrison \u2014 the first multi-bn-USD acquisition under the helm of newly minted CEO Greg Abel. Alphabet <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/02\/tmg-secures-land-for-usd-10-bn-iraqi-project\/\" style=\"\">will sell USD 80 bn<\/a> worth of stock to fund investments in computing infrastructure to meet customer demand for AI products. The company intends to source the funds via underwritten offerings, a USD 10 bn investment from Berkshire Hathaway, and selling Class A and Class C shares.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN THE TECH WORLD-<\/strong> Dell <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/korra-energi-retail-tranche-closes-31-35x-oversubscribed\/\" style=\"\">premiered<\/a> the XPS 13, its new low-cost offering, with prices starting at USD 699. It is expected to butt heads with Apple\u2019s MacBook Neo, another laptop marketed for its affordability. Nvidia <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/01\/us-and-iran-exchange-strikes-amid-ceasefire-negotiations-2\/\" style=\"\">unveiled<\/a> a new chip designed to run AI agents on personal laptops and desktop computers. CEO Jensen Huang said the RTX Spark PC chip is part of a broader effort with Microsoft to \u201creinvent the PC\u201d for the AI computing era.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">\u2600\ufe0f THE WEATHER THIS WEEKEND- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The hot weather continues this weekend.<\/strong> Today brings warm weather and hazy sunshine as temperatures peak at 36\u00b0C before settling at a breezy 26\u00b0C by nightfall. Tomorrow brings even hotter conditions, with a high of 39\u00b0C and a low of 23\u00b0C. Along the North Coast, expect slightly milder temperatures today and tomorrow with a high of 31\u00b0C and a low of 19\u00b0C, according to our favorite weather app.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">\ud83c\udfa4 HAPPENING THIS WEEKEND-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Renowned Italian maestro Andrea Bocelli is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/DU3PFboiXPk\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">landing in Egypt<\/a><\/strong><strong> as part of <\/strong><strong>his Romanza World Tour tonight <\/strong>at the City of Arts and Culture in the New Capital. You can book your tickets through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Andrea_Bocelli_8269\" style=\"\">Ticketsmarch\u00e9<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Still riding that <\/strong><strong>Eid<\/strong><strong> high? Ramy Sabry takes the stage at Tanza <\/strong><strong>in <\/strong><strong>Sixth of October City<\/strong> <strong>tonight <\/strong>for a high-energy, high-production live <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/DYuirGfo6mq\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">performance<\/a> of his biggest hits. The concert kicks off at 8pm \u2014 tickets are selling fast, so secure yours through <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/ramy_sabry_8328\" style=\"\">Ticketsmarch\u00e9<\/a> while they last.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Ali El Haggar shows no signs of slowing down. The veteran singer returns to the Cairo Opera House in Zamalek<\/strong> <strong>tonight<\/strong> for 100 Years of Singing to honor the late music icon and composer Ammar El Sherei. Expect a nostalgic <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DYt7wI8un8g\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">evening<\/a> of orchestral arrangements and timeless songs. The concert begins at 7:30pm \u2014 tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1919\" style=\"\">Tazkarti<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/budget-watch\/\">budget watch<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/oil-and-gas\/\">oil and gas<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/tax\/\">tax<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-week-in-review\/\">THE WEEK IN REVIEW<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708073 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"708073\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/708073\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708073\" class=\"content-area-description single-story post-708073 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/web.facebook.com\/HassanAllamProperties\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/5\/804.jpeg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708074\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708074\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE ENTERPRISE GUIDE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/your-ultimate-beach-kit-guide\/\">\r\n                            Buy your beach kit                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/your-ultimate-beach-kit-guide\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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For many of us, beach days are practically routine by now, but there\u2019s always room to refresh your summer lineup. Whether you\u2019re a new parent making your first beach trip with your little one or simply looking to make waves with this season\u2019s latest swimwear trends, you\u2019re in the right place.<\/p>\n<p class=\"tag-border-left\">Beachwear<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What\u2019s a beach trip without the right swimwear? <\/strong>Here are a few local brands to stock up on the essentials \u2014 swimsuits and rashguards in all styles and colors. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Kai Collections: <\/strong>Locally manufactured, <a target=\"_blank\" href=\"https:\/\/kaicollections.com\/\" style=\"\">Kai Collections<\/a> offers premium swimsuits that are simple, effortless, and tailored. Their collection features swimwear for men, women, and kids \u2014 one-pieces, bikinis, and classic trunks.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong> EGP 900-2.4k. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Pepla: <\/strong><a target=\"_blank\" href=\"https:\/\/www.pepla.store\/\" style=\"\">Pepla<\/a> also has the whole family covered with swimwear collections for men, women, and kids. Full-body rashguards, modest swimsuits for women, wraps, trunks, rashguards and swimsuits for girls and boys, and even hoodie towels for your little ones. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 700-5.5k. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Lakuna: <\/strong>For the ladies, <a target=\"_blank\" href=\"https:\/\/lakunaswim-eg.com\/\" style=\"\">Lakuna<\/a> offers a selection of high-quality modest swimwear and towel coverups.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 2k-4.9k. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- In Your Shoe: <\/strong>This local fan-favorite <a target=\"_blank\" href=\"https:\/\/inyourshoe.com\/collections\/beachwear\" style=\"\">brand<\/a> is all about the summer style essentials. Their beachwear lineup features colorful swimwear for men and kids, alongside stylish wraps, linen sets, beach bags, and bucket hats.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 350-2k.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#5- Le Maillot: <\/strong>Another one for the ladies, <a target=\"_blank\" href=\"https:\/\/lemaillot-eg.com\/\" style=\"\">Le Maillot<\/a> sells a range of modest swimwear. From linen wraps, mesh dresses, and headpieces to colorful swim tops and leggings. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 400-3k.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#6- Onyu: <\/strong>This top-quality men\u2019s <a target=\"_blank\" href=\"https:\/\/onyuclothing.com\/collections\/swim-shorts\" style=\"\">brand<\/a> delivers a range of swim shorts in different summer-fitting, playful patterns and colors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 1.6k.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#7- Gloswim: <\/strong><a target=\"_blank\" href=\"https:\/\/gloswim.com\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnnF8qzndv1hKAuW4to_zbln0vG50gsXsp19MoI5cvGdSaU3Or5myPgN8I0iY_aem_A0uvvxMxq1plupnWGKzq_A\" style=\"\">Gloswim<\/a> offers carefully curated, high-quality modest resort womenswear. Their collection features swim sets in understated colors and beach coverups like dresses, skirts, and pants.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 450-5.2k. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#8- Seaciety: <\/strong>Sustainable and beach-boy approved, <a target=\"_blank\" href=\"https:\/\/theseaciety.com\/en-eg\" style=\"\">Seaciety<\/a> is a premium menswear beach brand crafting swimwear from recycled plastic bottles. If you\u2019re looking to stay fashion-forward while keeping sustainability in mind \u2014 and don\u2019t mind the steeper price tag \u2014 this brand deserves a spot on your summer shopping list. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 4-6k.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#9- Hadia Ghaleb:<\/strong> Back with another collection of statement swimwear, <a target=\"_blank\" href=\"https:\/\/hadiaghaleb.me\/\" style=\"\">Hadia Ghaleb<\/a> is a can\u2019t-miss brand if you\u2019re after a bold fashion beach moment. This summer\u2019s collection brings the brand\u2019s signature colors and patterns to burkinis and short sets alongside men\u2019s shorts and kids\u2019 swimwear. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>THE PRICE TAG-<\/strong>EGP 4-24k. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Safe in the sun <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>If there\u2019s one beach essential you can\u2019t afford to forget, it\u2019s sun protection. <\/strong>Whether you\u2019re lounging on Egypt\u2019s coasts or escaping somewhere farther away, the sun will be out and scorching, so keeping those UV rays at bay is a must. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Bobai:<\/strong> A local staple in the SPF biz, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/bobai_suncare?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\">Bobai<\/a> has all the sunscreen essentials you need. From mist sprays, lip balms, tinted creams, kids\u2019 lotions, and primers to tanning gels and aftercare essentials like aloe vera and thermal water, their SPF 50+ collection accommodates all skin types at affordable prices. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Kolagra: <\/strong>This skincare cosmetics <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/kolagra?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\">brand<\/a> similarly offers affordable sun care \u2014 SPF 50 kids\u2019 sunscreen, SPF 50 lotions, and tinted gel creams.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3-Eva Cosmetics: <\/strong>The veteran cosmetics brand is another must-have sun protection essential. <a target=\"_blank\" href=\"https:\/\/www.shop.eva-cosmetics.com\/ar\" style=\"\">Eva<\/a> \u2019s Sun & Sea lineup covers all bases, offering tinted suncream, lip balm, face creams, lotions, after sun, tanning oil, and hair protection for you and your little ones. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- Infinity: <\/strong><a target=\"_blank\" href=\"https:\/\/infinityclinicpharma.com\/ar\" style=\"\">Infinity<\/a> sells anti-oxidant, hydrating moisturizer SPF 50+ sunscreen lotions, mists, and dry sprays for both kids and adults. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#5- Melatime: <\/strong>Egyptian-born and made, <a target=\"_blank\" href=\"https:\/\/melatime.com\/en-eg\" style=\"\">Melatime<\/a> is a sunscreen-specialized brand, offering SPF 50+ protection in varying formulas of creams, gels, tinted gels, and sprays. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Easy steps on the sand<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Beach days mean plenty of sand. <\/strong>Make the trek from towel to shoreline a little easier with beach-friendly footwear from these local brands. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Jellies: <\/strong>If you\u2019re after maximum comfort and convenience, <a target=\"_blank\" href=\"https:\/\/jellieseg.com\/\" style=\"\">Jellies<\/a> \u2019 rubber sand and water-resistant footwear is an easy pick. Affordable and durable, their signature jelly shoes are crafted from high-grade rubber for both style and comfort. They offer a varied range of sandals and sliders for you and your little ones. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Zee: <\/strong>Local favorite <a target=\"_blank\" href=\"https:\/\/zee-official.com\" style=\"\">Zee<\/a> also sells water-friendly day-to-day sandals and flip-flops for adults and kids. Plus, their natural leather sandal collection is a great choice for laid-back beach lounging, away from the water.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Cubs: <\/strong>Another local, family-friendly brand that prioritizes comfort and durability, <a target=\"_blank\" href=\"https:\/\/cubsgoplaces.com\/product-category\/footwear\/\" style=\"\">Cubs<\/a> offers water-friendly sandals, slides, clogs, and flip-flops for all ages in a variety of colors and patterns.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- Achilles: <\/strong>Looking for more stylish alternatives? <a target=\"_blank\" href=\"https:\/\/achilleseg.com\/\" style=\"\">Achilles<\/a> is a solid pick. From wedges, heeled sandals, flat sandals, and studded slides for women to leather sandals and slides for men, their summer footwear collection offers trendy, stylish options without compromising on comfort. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Beach extras<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>For true beach lovers, it\u2019s the little extras that count. <\/strong>A comfortable beach towel, a fun water float, and a reliable beach bag can go a long way in making your seaside escape that much better.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Magalis: <\/strong>This lifestyle furniture brand has all the beach accessories you need. <a target=\"_blank\" href=\"https:\/\/www.magalis-egypt.com\/collections\/beach\" style=\"\">Magalis<\/a> \u2019 pool & beach collection features colorful water floats in different shapes and sizes, inflatable air loungers, beach chairs and loungers, blankets, towels, mats, and variations of tote bags. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Malaika: <\/strong><a target=\"_blank\" href=\"https:\/\/egypt.malaikalinens.com\/collections\/beach\" style=\"\">Malaika<\/a> is a premium Egyptian cotton brand that spotlights Egyptian craftsmanship. Their beach collection features stand-out hand-printed and embroidered beach towels, toiletry bags, beach totes, \u201cshib-shib,\u201d and swimwear hand-printed bags. <\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/summer\/\">summer<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-enterprise-guide\/\">THE ENTERPRISE GUIDE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708076 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"708076\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/708076\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708076\" class=\"content-area-description single-story post-708076 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/dar.com\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/173.jpg?ssl=1\"><\/a><\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708077\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708077\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">At the Movies<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/a-surreal-journey-through-the-labyrinths-of-mind-and-self-in-backrooms\/\">\r\n                            Backrooms: A journey into the dark rooms of the mind                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/a-surreal-journey-through-the-labyrinths-of-mind-and-self-in-backrooms\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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This philosophical question serves as the launching pad for <a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt26657236\/\" style=\"\">Backrooms<\/a> \u2014 the feature film debut of 20-year-old American YouTuber-turned-filmmaker Kane Parsons, produced in partnership with independent studio A24.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The plot:<\/strong> Clark (Chiwetel Ejiofor) is a former architect whose life has spiraled into a series of failures following a painful divorce, a battle with alcoholism, and the collapse of his career. He seeks professional help from Marie (Norwegian actress Renate Reinsve), a specialized psychiatrist. At the same time, Clark accidentally discovers a mysterious portal in the basement of a furniture showroom he owns, leading to an endless labyrinth of identical corridors and rooms. Driven by curiosity, Clark ventures in and gets trapped inside this world. As Marie tries to track him down and rescue him, she uncovers a shocking secret that changes everything.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Parsons uses this film to expand the universe he created in his <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/playlist?list=PLVAh-MgDVqvDUEq6qDXqORBioE4Yhol_z\" style=\"\">hit YouTube series<\/a><\/strong><strong>, masterfully utilizing the concept of liminal spaces<\/strong> \u2014 those settings that feel simultaneously familiar and alien, triggering a disorienting mix of comfort, nostalgia, and unreality. The film adds a deeply unsettling layer to this concept, leaving audiences to wonder where the confrontation truly begins and ends, or if a real exit even exists.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What we liked:<\/strong> The film successfully translates an internet-born phenomenon into a fully realized cinematic experience without losing its original eerie charm. The narrative does not rely on cheap jump scares or forced horror tropes. Instead, it builds psychological dread rooted in profound isolation, disorientation, and a total loss of control within a seemingly infinite space \u2014 a world crafted brilliantly by the director and brought to life by the cast.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The free-flowing camerawork also plays a vital role in building tension<\/strong>, making viewers feel trapped right alongside the characters in those exhausting corridors rather than just being passive observers. The film maintains a brisk pace that never gives the audience a chance to lose interest. Ejiofor delivers an exceptional performance, capturing his character\u2019s complex psychological state with grounded restraint. Meanwhile, Parsons\u2019 debut proves he is one of the most prominent rising voices in contemporary psychological horror and sci-fi, showcasing a confident, ambitious visual vision.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The verdict:<\/strong> This film doesn\u2019t offer easy answers or a conventional, neatly wrapped plot. Instead, it delivers an immersive emotional experience grounded in confusion, anxiety, and open-ended questions. It succeeds in creating one of the most fascinating horror worlds in recent years, announcing the arrival of a talented young director who managed the leap from YouTube videos to the big screen without losing his unique signature style.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> Screening at <a target=\"_blank\" href=\"https:\/\/egy.voxcinemas.com\/movies\/backrooms\" style=\"\">VOX Cinemas<\/a> City Center Almaza and Mall of Egypt, <a target=\"_blank\" href=\"https:\/\/www.premiere-cinemas.com\/en\/movie-details\/3826.378\/1?cinemaId=5\" style=\"\">Cima Arkan<\/a>, <a target=\"_blank\" href=\"https:\/\/www.premiere-cinemas.com\/en\/movie-details\/3826.378\/3\" style=\"\">Point 90 Cinemas<\/a>, and <a target=\"_blank\" href=\"https:\/\/zawyacinema.com\/en\/Films\/Details\/1312\" style=\"\">Zawya Cinema<\/a>. (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=0HjdiohVOik\" style=\"\">Watch the trailer, runtime 2:17<\/a>)<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/at-the-movies\/\">At the movies<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708079\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n      <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n        <span class=\"has-primary-color stk-highlight\"> This publication is proudly sponsored by<\/span>\r\n    <\/h4>\r\n    <div class=\"issue-sponsor-slides-div\">\r\n        \r\n            <div class=\"issue-sponsor-slide issue-sponsor-slide--single-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" 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                       <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/maadis-blues-dry-music-bar-serves-romance-risotto-and-really-good-steak\/\">\r\n                            Blues Dry Music Bar in Maadi nails both the mood and the food                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/maadis-blues-dry-music-bar-serves-romance-risotto-and-really-good-steak\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" 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src=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/319.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"708081\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/maadis-blues-dry-music-bar-serves-romance-risotto-and-really-good-steak\/319-jpg-39\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/319.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"319.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/319.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/319.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708080\" class=\"content-area-description single-story post-708080 post type-post status-publish format-standard has-post-thumbnail hentry category-hot-and-fresh-out-of-the-kitchen tag-enterprise-recommends tag-enterprise-weekend tag-food tag-hot-and-fresh-out-of-the-kitchen tag-worth-trying wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>\ud83c\udf74<\/strong> <strong>Finding a restaurant that gets both the atmosphere and the food right is a lot harder than it sounds.<\/strong> One usually comes at the expense of the other: great food served under fluorescent lighting, or impeccable ambience paired with forgettable plates. <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/blues.musicbar.restaurant?igsh=bWd1azJxcmV0NzY2\" style=\"\">Blues Dry Music Bar<\/a> in Maadi manages to land somewhere pleasantly in the middle, delivering a dining experience that\u2019s as much about the mood (and music) as it is about what\u2019s on the table.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>First impressions: <\/strong>The first thing Blues gets right is the setting. The lighting is spot-on \u2014 warm, moody, and flattering without making you squint at the <a target=\"_blank\" href=\"https:\/\/qr1.be\/909BVY?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZnRzaASOLspleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAac3woUv_4GPhMKVkLhC7ZGzSBVaVzBjaHglfSVGfNKHOEA1cHUkkvHhU8ALbQ_aem_oQ5oB73bI5KZZ7d3lVYz5A&utm_id=97760_v0_s00_e0_tv3\" style=\"\">menu<\/a>. Tables are generously spaced, creating a sense of privacy that\u2019s increasingly rare in Cairo\u2019s dining scene. Whether you\u2019re on a date, catching up with friends, or simply looking for a quiet meal, the restaurant feels designed to encourage lingering, wrapped up nicely with an impeccably picked playlist of soulful blues and jazz music.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A complimentary bread basket arrives shortly after you\u2019re seated<\/strong>, complete with hot bread, garlic butter, and olive paste. It\u2019s a small touch, but one that sets the tone for the evening.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What we liked:<\/strong> The fillet and mushroom eminc\u00e9 igatoni featured perfectly al dente pasta coated in a rich, well-seasoned sauce, with a generous helping of beef throughout. While some of the meat was slightly overcooked \u2014 and occasionally charred beyond necessity \u2014 the dish remained satisfying and hearty.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The mushroom and truffle risotto arrived piping hot and loaded with mushrooms<\/strong>, with freshness shining through in every bite. It was, however, under-seasoned. After a quick adjustment with salt and pepper, the dish came alive and became one of the evening\u2019s most enjoyable surprises.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The tenderloin was the star of the show. <\/strong>Though the medium-rare cook was somewhat uneven, the beef itself was flavorful and paired beautifully with the accompanying pepper sauce and garlic butter. The silky mashed potatoes and perfectly seasoned saut\u00e9ed vegetables rounded out a plate that felt complete, balanced, and generously portioned.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The downside:<\/strong> Service was friendly throughout the evening, with the staff remaining attentive and accommodating whenever needed. The only issue was pacing. Dishes took longer than expected to arrive \u2014 the dynamite shrimp and Parmesan fries arrived colder than expected, which dulled the impact of what could have been standout starters. That said, portions were generous, and the kitchen wasn\u2019t shy with either the aioli or Parmesan.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The verdict: <\/strong>Blues isn\u2019t perfect, but it gets the important things right. The atmosphere is exceptional, the seating is comfortable, and when the kitchen is firing on all cylinders, the food is genuinely impressive. Blues is an easy recommendation for anyone looking for a relaxed dinner spot that feels just a little more special than the average night out.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT-<\/strong> Blues Dry Music Bar is located on <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/smbkAKwiFdSmyepR6?g_st=ic\" style=\"\">Street 82 in Maadi<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83d\udcb5 Per person:<\/strong> EGP 600-900<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83e\ude91 Outdoor seating:<\/strong> No<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83c\udf7a Alcohol<\/strong>: No<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83e\uddbd Accessibility friendly:<\/strong> No<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hot-and-fresh-out-of-the-kitchen\/\">Hot and Fresh Out of the Kitchen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708082\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708082\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">PASS THE CONTROLLER<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/command-conquer-is-the-ultimate-real-time-strategy-pc-game\/\">\r\n                            Feel like coming up with yet another strategy this weekend? 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And sitting right on the throne of that genre was <a target=\"_blank\" href=\"https:\/\/www.ea.com\/en\/games\/command-and-conquer\" style=\"\">Command & Conquer<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It all started in 1995 with Tiberian Dawn. <\/strong>Westwood Studios turned a war game into a sprawling universe, introducing players to the Global Defense Initiative (GDI) and the Brotherhood of Nod, led by the charismatic, bald-headed Kane (played by Joe Kucan). The inclusion of full-motion video (FMV) cutscenes \u2014 cheesy, campy, and effortlessly cool \u2014 turned these games into interactive B-movies we just couldn't get enough of.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The franchise quickly split into three distinct \u201cuniverses,\u201d each a classic in its own right:<\/strong><\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/cnc.fandom.com\/wiki\/Tiberium_Universe\" style=\"\">The Tiberium Universe<\/a>: A serious sci-fi war over a green alien crystal;<\/li>\n<li><a target=\"_blank\" href=\"https:\/\/cnc.fandom.com\/wiki\/Red_Alert_Universe\" style=\"\">The Red Alert Universe:<\/a> A wacky alternate history where Einstein kills Hitler, leading to Soviet psychic soldiers and weaponized squids. Red Alert 2 is arguably the most beloved real-time strategy (RTS) of all time;<\/li>\n<li><a target=\"_blank\" href=\"https:\/\/cnc.fandom.com\/wiki\/Generals_Universe\" style=\"\">The Generals Universe:<\/a> A gritty modern-military spin-off that ditched the FMVs but perfected the multiplayer balance.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>In 2007, EA (which had acquired Westwood) released Command & Conquer 3: Tiberium Wars. <\/strong>This was the franchise firing on all cylinders. It brought the series into the HD era without losing its soul. The FMVs returned with actual Hollywood talent (including Lost\u2019s Josh Holloway and Star Wars\u2019 Billy Dee Williams), the graphics were gorgeous, and the gameplay was fast, brutal, and satisfying. It felt like the series would live forever.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The gameplay: <\/strong>The game(s) essentially revolves around constructing a base, gathering and managing resources, and using specialized harvester units to fund your war machine. Once you\u2019ve set up your unit, it\u2019s game on. To defeat your opponents in parallel faction campaigns \u2014 or go head-to-head with fellow players in multiplayer mode \u2014 you\u2019ll have to figure out a way to simultaneously manage your roster of infantry, vehicles, aircraft, and other units. It\u2019s hard, but that\u2019s what makes it fun.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As of early 2026, the franchise is largely dormant on PC, much to fans\u2019 dismay.<\/strong> While EA has released mobile titles like C&C: Legions, the community largely views these as banknote grabs wearing the skin of their childhood hero. However, the spirit of C&C lives on in the Remastered Collection (2020), which remains a love letter to the originals.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83d\udcaf Rating:<\/strong> 95\/100<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u231b Hours of gameplay:<\/strong> Unlimited<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83d\udd01 <strong>Replay value:<\/strong> 10\/10<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83d\udc7e Platforms:<\/strong> PC<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83d\udcb5 Price:<\/strong> Often under USD 20 for the Ultimate Collection<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/gaming\/\">gaming<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/pass-the-controller\/\">PASS THE CONTROLLER<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708084\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"708084\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT TO LISTEN TO<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/inside-reese-witherspoons-book-club-turned-podcast-bookmarked\/\">\r\n                            Looking for your next book podcast? Try Bookmarked                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/inside-reese-witherspoons-book-club-turned-podcast-bookmarked\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/313.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"313.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/313.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/6\/313.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708084\" class=\"content-area-description single-story post-708084 post type-post status-publish format-standard has-post-thumbnail hentry category-what-to-listen-to tag-enterprise-recommends tag-enterprise-weekend tag-podcast tag-what-to-listen-to tag-worth-a-listen wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\ud83d\udc42 <strong>Inside the minds of authors:<\/strong> American actress Reese Witherspoon has long been famous for her passion for reading \u2014 a love that inspired her to launch Hello Sunshine, a media company behind numerous book-to-screen adaptations and one of the most influential celebrity book clubs. Extending that passion into audio, <a target=\"_blank\" href=\"https:\/\/reesesbookclub.com\/about\/\" style=\"\">Reese\u2019s Book Club<\/a> launched Bookmarked, an iHeartPodcasts-produced show that pairs readers with the writers behind their favorite books.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What to expect: <\/strong>The podcast shines a spotlight on major literary releases and global cultural trends, exploring the business of publishing and the behind-the-scenes process of turning books into lucrative screen adaptations. Host and journalist Danielle Robay sits down with a diverse lineup of contemporary authors, public figures, celebrities, and influencers to uncover their creative inspirations and discuss their unique perspectives on a wide range of topics.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The best stories come from the heart:<\/strong> In one <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/episode\/6p3zQHfQ3yihyD2Rc3xH3m\" style=\"\">episode<\/a>, Robay welcomes American author Belle Burden to discuss her buzzed-about book <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/231108670-strangers\" style=\"\">Strangers: A Memoir of Marriage<\/a>. The conversation delves into the deeply personal story behind the pages and its upcoming adaptation into a highly anticipated <a target=\"_blank\" href=\"https:\/\/people.com\/gwyneth-paltrow-to-star-in-strangers-best-selling-memoir-adaptation-11934465\" style=\"\">Netflix project<\/a> starring Gwyneth Paltrow. Burden opens up about her marriage and how her seemingly perfect life unraveled when she discovered her husband's infidelity at the start of the pandemic lockdown. She shares how that painful chapter inspired her memoir and explains why it resonated so deeply with readers, particularly young adults.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What worked:<\/strong> Robay is an exceptionally skilled interviewer who knows exactly how to guide the conversation. She effortlessly draws out fascinating details from authors about their creative journeys and personal motivations. This gives listeners a rare glimpse into the minds of their favorite writers while fostering a sense of community among avid readers. The result is an engaging, educational experience that offers far more depth than just reading a book on your own.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The verdict:<\/strong> The podcast primarily focuses on selections curated by Reese's Book Club. While this is not necessarily a flaw \u2014 given that the show was created as an audio companion to the club \u2014 it can somewhat limit the variety of recommendations for listeners looking to explore outside that specific digital community. Overall, however, Bookmarked is a must-listen for anyone who loves a good story.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO LISTEN-<\/strong> You can tune in on <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/bookmarked-by-reeses-book-club\/id1820975555\" style=\"\">Apple Podcasts<\/a> | <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/1VjyO47dObczTCfZgw0iYU\" style=\"\">Spotify<\/a> | <a target=\"_blank\" href=\"https:\/\/open.anghami.com\/2XU8rCm4B3b\" style=\"\">Anghami<\/a>.<\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/podcast\/\">podcast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-to-listen-to\/\">WHAT TO LISTEN TO<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-a-listen\/\">worth a listen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"708086\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/06\/05\/708086\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-708086\" class=\"content-area-description single-story post-708086 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">\ud83d\uddd3\ufe0f<\/span> <span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.livenation.me\/event\/andrea-bocelli-live-in-cairo-cairo-tickets-edp1652077?_gl=1*1yc7prf*_gcl_au*MTM4ODAzNTE4Ni4xNzcxNDI1MDI2*_ga*NzM2MDM5MTE3LjE3NzE0MjUwMjY.*_ga_YG4HQK6FGG*czE3NzE0MjUwMjUkbzEkZzAkdDE3NzE0MjUwMjUkajYwJGwwJGgxMjA4MTU0MzI1\" style=\"\">Andrea Bocelli<\/a><\/span><span style=\"font-weight:400;\"> at the City of Arts and Culture in the New Administrative Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/ramy_sabry_8328\" style=\"\">Ramy Sabry<\/a><\/span><span style=\"font-weight:400;\"> at Tanza, 6th of October City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1919\" style=\"\">Ali El Haggar: 100 Years of Singing<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House, Zamalek.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MadinatyHalfMarathon2026?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnKjh53qX_wO8MxFblsQaBkAxpQocdWsIp1_PBywH_8LRD95oWzY7rs-HyrJo_aem_s7jEhWnSi19F8IDo-ZET1Q\" style=\"\">Madinaty Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Open Air Mall.  <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 April - 8 June (Tuesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/beyondvangoghegypt.com\/\" style=\"\">Beyond Van Gogh: The Immersive Experience<\/a><\/span><span style=\"font-weight:400;\"> at District 5 by Marakez in New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>10 June (Wednesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzclub.ticketsmarche.com\/en\/buy-step-1.html\" style=\"\">Aziz Maraka<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 June (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/anoushka_8329\" style=\"\">Anoushka<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Memorial Hall, AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 - 27 June (Saturday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1959\" style=\"\">One Mn In Your Pocket - Real Estate Training<\/a><\/span><span style=\"font-weight:400;\"> at Tolip El Narges, New Cairo. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 June (Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1960\" style=\"\">Nostalgia Soiree with Ghassan Yammine<\/a><\/span><span style=\"font-weight:400;\"> at Ewart Hall, AUC Tahrir Square. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>18 June (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Dr-Khaled-Ghattass_8369\" style=\"\">Dr. Khaled Ghatttass<\/a><\/span><span style=\"font-weight:400;\"> at Al Manara Main Hall. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 June (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Globally_Local_The_Stadium_2nd_Show_8361\" style=\"\">Mohamed Helmy\u2019s Globally Local 2nd Show<\/a><\/span><span style=\"font-weight:400;\"> at Cairo Stadium.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 June (Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1920\" style=\"\">Medhat Saleh<\/a><\/span><span style=\"font-weight:400;\"> at the Cairo Opera House, Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16 April - 30 June (Thursday-Tuesday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Early bird registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1 July - 2 November (Wednesday-Monday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">General registration<\/a><\/span><span style=\"font-weight:400;\"> for The Marakez Pyramids Half Marathon. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 July (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/f4a9412f-a660-4b1c-ab3a-9d9c52ca1430?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnBzYfuqcM9PYLqJbbsZCQBpmsG7e1et8LyPp4T4RrKPeCLWjCBxPsLXlQazw_aem_n52JqQOboO9ObqSamn3HQQ\" style=\"\">Adriatique<\/a><\/span><span style=\"font-weight:400;\"> at the North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/sherine_8310\" style=\"\">Sherine<\/a><\/span><span style=\"font-weight:400;\"> at Porto Golf, Alamein City. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21 August (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/d42c024a-96cd-447d-a666-b3f6ceff7055\" style=\"\">Black Coffee<\/a><\/span><span style=\"font-weight:400;\"> at Cubix North Coast.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">SEPTEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>26 September (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/FEENA-NEHKE_8341\" style=\"\">John Achkar\u2019s Feena Nehke<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1-4 October (Thursday-Sunday): She Arts festival across Cairo and Alexandria.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Blue_8037\" style=\"\">Blue 25th Anniversary Tour<\/a><\/span><span style=\"font-weight:400;\"> at New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>28 November (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6f9c1782-c4d5-4f9a-b2b1-29372e2bdda9\" style=\"\">Shakira<\/a><\/span><span style=\"font-weight:400;\"> at the Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-12 December (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">The<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Marakez<\/a><\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2026\" style=\"\">Pyramids Half Marathon<\/a><\/span><span> at the Pyramids of Giza. <\/span><\/p>\n\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":708070,"template":"","categories":[],"tags":[],"class_list":["post-708069","weekend","type-weekend","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"4f04365b-1d43-4a9f-b046-cab0e0c9ea0c","teaser":"","photo_url":"https:\/\/ent.news\/2026\/6\/339.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Your beach season briefing, delivered - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/weekend\/your-beach-season-briefing-delivered\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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