{"id":686810,"date":"2026-02-06T00:00:00","date_gmt":"2026-02-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=weekend&#038;p=686810"},"modified":"2026-03-08T13:47:43","modified_gmt":"2026-03-08T13:47:43","slug":"the-art-of-remembering","status":"publish","type":"weekend","link":"https:\/\/enterpriseam.com\/egypt\/weekend\/the-art-of-remembering\/","title":{"rendered":"The art of remembering"},"content":{"rendered":"<section id=\"686812\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686812\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE WEEK IN REVIEW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/finmin-and-egx-prepare-to-activate-secondary-market-for-sovereign-sukuk\/\">\r\n                            FinMin moves to kickstart secondary trading for sovereign sukuk                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/finmin-and-egx-prepare-to-activate-secondary-market-for-sovereign-sukuk\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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This week, the EGX welcomed fresh new faces, FinMin moved to activate a secondary market for sovereign sukuk, and global stock markets took a hit. We\u2019ve got the full rundown below.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With a number of holidays fast approaching, there will be plenty of moments we\u2019ll <\/strong><strong>want to immortalize<\/strong> \u2014 but how do we do that without sentencing our memories to solitary confinement in our phone galleries? In this week\u2019s edition of The Enterprise Guide, we\u2019re looking at ways you can safeguard your favorite memories, all while enjoying the moment. <\/p>\n<p class=\"tag-border-left\"> \ud83d\uddde\ufe0f LAST WEEK IN 3 MINS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DEBT WATCH-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>The Finance Ministry and the EGX are <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/sukuk-seeks-a-second-life-on-the-egx\/\" style=\"\" rel=\"noopener\">preparing to activate a secondary market<\/a><\/strong><strong> for sovereign sukuk after Egypt\u2019s EGP 200 bn sovereign sukuk program saw softened demand. <\/strong>The move to shift sukuk from the primary market to open exchange trading is designed to maximize returns and attract fresh liquidity as Egypt\u2019s Islamic finance market matures.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ECONOMY-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- <\/strong><strong>The Madbouly government <\/strong><strong>is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/finmin-eyes-egp-250-bn-funding-injection-for-key-growth-sectors\/\" style=\"\" rel=\"noopener\">planning to allocate<\/a><\/strong><strong> nearly EGP 250 bn in the FY 2026-2027 budget to fund financing initiatives targeting the industrial, export, and tourism sectors.<\/strong> The move supports the government\u2019s target of raising industry\u2019s GDP contribution to 20% by 2030 and meeting its USD 145 bn export goal.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Egypt saw its non-oil private sector <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/04\/dont-let-the-49-8-pmi-headline-fool-you-as-output-continues-to-rise\/\" style=\"\" rel=\"noopener\">slip back into the red<\/a><\/strong><strong> for the first time in four months, but it\u2019s not all bad news. <\/strong>Despite the country\u2019s headline figure, output rose for the third consecutive month.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CAPITAL MARKETS-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The EGX30 got a facelift, with four constituents <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/01\/edita-kima-heliopolis-housing-and-orascom-investment-holding-join-the-egx30-in-semi-annual-shuffle\/\" style=\"\" rel=\"noopener\">exiting the benchmark EGX30 index<\/a><\/strong><strong>, replaced by four newcomers<\/strong>. Sidpec, Mopco, and Credit Agricole departed the index, alongside real estate player Madinet Masr. Taking their places are snacks giant Edita, Heliopolis Housing, Kima, and Orascom Investment Holding.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- The EGX30 index concluded January at a <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/02\/egx30-hits-record-high-in-january-_storyhedweb_-egx30-hits-record-high-in-january-as-institutions-favor-large-caps-and-sovereign-debt\/\" style=\"\" rel=\"noopener\">record high<\/a><\/strong><strong> of 47.78k points<\/strong>, marking a sharp 14.2% monthly increase.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>COMMODITIES-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The government has officially <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/02\/govt-opens-sugar-export-taps-for-first-time-in-three-years-to-drain-1-mn-ton-glut\/\" style=\"\" rel=\"noopener\">resumed sugar exports<\/a><\/strong><strong> to help local producers clear a massive 1-mn-ton inventory surplus.<\/strong> With a 10-month strategic reserve in place and the beet harvest beginning, the decision to reverse the export ban after three years is designed to provide an immediate liquidity injection for state and private factories struggling with high overheads.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>FINTECH-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Central Bank of Egypt has <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/03\/cbe-greenlights-full-rollout-of-soft-pos-turning-smartphones-into-payment-terminals\/\" style=\"\" rel=\"noopener\">officially launched<\/a><\/strong><strong> its regulatory framework for software point-of-sale (soft POS) devices<\/strong>, allowing merchants to turn any NFC-enabled smartphone or tablet into a payment terminal. The move follows a two-year pilot phase that had restricted contactless payment transactions to EGP 600; that limit has now been lifted, allowing soft POSes to function par with dedicated hardware terminals.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AUTOMOTIVE-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Abou Ghaly Motors is now the official importer and distributor of Piaggio Group\u2019s iconic Vespa, Piaggio, Aprilia, and Moto Guzzi brands in Egypt under <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/abou-ghaly-plans-to-assemble-piaggio-bikes-in-egypt-for-regional-export\/\" style=\"\" rel=\"noopener\">an agreement<\/a><\/strong><strong> inked between the two.<\/strong> The two companies confirmed future plans to localize the assembly of several models of the Italian brand in Egypt.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>RETAIL-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Mobile phone prices jumped locally by as much as 20% this week <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/04\/global-component-crunch-forces-egyptian-mobile-price-hikes\/\" style=\"\" rel=\"noopener\">in response to a 50% rise in the cost of local production inputs<\/a><\/strong><strong>.<\/strong> Vivo prices are up by 17%, Oppo is up 15%, and Samsung is up by 5%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">\ud83c\udf0d AROUND THE WORLD IN SEVEN DAYS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/422.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s<\/strong><strong> been a busy week in the global press, with a mixed bag of headlines dominating the digital front pages.<\/strong> In trade news, Indian Finance Minister Nirmala Sitharaman announced that India <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/01\/bosta-mulls-year-end-egx-listing\/\" style=\"\" rel=\"noopener\">would cut tariffs<\/a> on a number of capital goods needed to process critical minerals. The move will allow India to reduce its dependence on China, incentivize local manufacturing of rare earths, and lower costs for exporters hit by US trade policies. A few days later, US President Donald Trump <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/03\/could-we-see-tbs-tamweel-and-el-abd-on-the-egx-soon\/\" style=\"\" rel=\"noopener\">announced a trade agreement<\/a> with India to cut tariffs from 50% to 18%. India would halt Russian oil purchases and buy over USD 500 bn of US energy, technology, agriculture, coal, and other products.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Dominating the business press, Elon Musk <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/03\/could-we-see-tbs-tamweel-and-el-abd-on-the-egx-soon\/\" style=\"\" rel=\"noopener\">set a record for the largest merger<\/a><\/strong> <strong> in history when SpaceX acquired xAI<\/strong>, valuing the entities at USD 1.25 tn. The transaction unified Musk\u2019s AI and space ambitions to \u201cform the most ambitious, vertically integrated innovation engine on (and off) Earth.\u201d The merger comes as SpaceX plans an IPO that could value it at over USD 1.5 tn.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AND- It was a rocky week for precious metals.<\/strong> Monday saw a crash \u2014 <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/02\/gold-loses-its-luster-as-precious-metals-crash\/\" style=\"\" rel=\"noopener\">gold and silver prices plunged<\/a>, sending shockwaves through global stock markets. The precious metals bounced back on Wednesday after a sell-off triggered by Anthropic\u2019s latest AI model for lawyers sent global software stocks crashing. The selloff \u2014 which wiped about USD 1 tn off software stocks over the week \u2014 then <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/finmin-eyes-egp-250-bn-funding-injection-for-key-growth-sectors\/\" style=\"\" rel=\"noopener\"><\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/finmin-eyes-egp-250-bn-funding-injection-for-key-growth-sectors\/\" style=\"\" rel=\"noopener\">prompted another precious metal crash<\/a><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/finmin-eyes-egp-250-bn-funding-injection-for-key-growth-sectors\/\" style=\"\" rel=\"noopener\"><\/a> on Thursday, with silver plunging 17% and gold dipping 3.5%. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO- The Washington Post <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/05\/finmin-eyes-egp-250-bn-funding-injection-for-key-growth-sectors\/\" style=\"\" rel=\"noopener\">laid off<\/a><\/strong><strong> nearly one-third of its work force<\/strong>, effectively eliminating its sports section, book department, and scaling back on a slew of foreign bureaus and coverage desks.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CLOSER TO HOME- the Rafah border between Egypt and the Gaza strip <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/02\/gold-loses-its-luster-as-precious-metals-crash\/\" style=\"\" rel=\"noopener\">was reopened<\/a><\/strong> to allow movement between both countries. 50 patients, each accompanied by a maximum of two relatives, would be allowed to exit the strip daily.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Two days later, Israeli strikes on Gaza <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/04\/finmin-to-kickstart-secondary-sukuk-market\/\" style=\"\" rel=\"noopener\">killed 19 Palestinians<\/a><\/strong><strong> on Wednesday<\/strong> \u2014 most of whom were women and children. The attack came in response to an alleged ceasefire violation by Hamas, with Israel pledging to continue its strikes.<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"tag-border-left\">\u2600\ufe0f THE WEATHER THIS WEEKEND- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Craving some warmth? We\u2019ll be getting plenty of sun this weekend in Cairo. <\/strong>Today, temperatures are set to peak at 25\u00b0C before cooling down to 16\u00b0C. Tomorrow will be slightly warmer, with a high of 26\u00b0C and a low of 18\u00b0C, according to our favorite weather app. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">\ud83c\udfa4 HAPPENING THIS WEEKEND-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Garden Market returns for your pre-Ramadan and Valentine\u2019s <\/strong><strong>shopping fix at East View Mall in New Cairo<\/strong>, running for two consecutive weekends. Expect a wide <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DTxOV1OjfgK\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">range of local brands and vendors<\/a> \u2014 doors are open from 12pm to 11pm.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Catch Voices of the Century at The New Capital Opera House for a night of operatic <\/strong><strong>arias and orchestral masterpieces tonight.<\/strong> Legendary Spanish operatic tenors Jos\u00e9 Carreras and Pl\u00e1cido Domingo alongside Greek Soprano Christina Poulitsi and Egypt\u2019s very own Soprano Fatma Said will be taking to the stage for a special <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DTv4j1RCA2l\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">musical experience<\/a>. The magical night concludes with an orchestra by Italian Maestro Francesco Ivan Ciampa. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1760\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Up for some pre-Ramadan shopping? <\/strong>Cairo Flea Market is hosting a special <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DT0kRX2jOxe\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">Ramadan edition<\/a> at its new location Heliopolis\u2019 Ghurnata Community Space tomorrow. Browse vintage finds, local treasures, and get an early dose of the Ramadan spirit before all the family gatherings kick off. Doors are open from 10am to 10pm. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">\ud83c\udfa4 HAPPENING NEXT WEEKEND-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A fan of animation art? Animatex, Egypt\u2019s biggest animation event is <\/strong><strong>coming to AUC Ewart Hall<\/strong>, taking place from Wednesday, 11 February to Sunday, 15 February. Now in its sixth year, the <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DTGXZrQjMOY\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">festival<\/a> celebrates 90 years of Egyptian animation, screening 15 feature films and 200 short films selected from Arab and international submissions in the annual Animatex competition \u2014 plus a packed program of talks, workshops, and masterclasses. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Animatex-6th-Edition_7873\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Got a big appetite for Thai cuisine? <\/strong>The <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/al-horreya-garden\/thai-food-bazaar-2026\/1267017841984825\/\" style=\"\" rel=\"noopener\">Thai Food Bazaar<\/a> is back in Zamalek\u2019s Al Horreya Garden this weekend and the next, with doors open from 12-8pm. Experience all the authentic flavors of Thailand including street food, cooking shows and live demos, and Thai drinks and sweet treats. Bring your friends and family and dig in. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Another live performance at the Grand Egyptian Museum? <\/strong>Count us in. This time, multi-platinum Canadian singer-songwriter <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/DTS29LbDVpl\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\" rel=\"noopener\">Bryan Adams<\/a> is taking over GEM nights on Friday, 13 February with a setlist of his biggest hits. Tickets are available on <a target=\"_blank\" href=\"https:\/\/tazkarti.com\/#\/e\/1723\" style=\"\" rel=\"noopener\">Tazkarti<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/capital-markets\/\">capital markets<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/egx\/\">EGX<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/finance-ministry\/\">Finance Ministry<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/islamic-finance\/\">Islamic finance<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-week-in-review\/\">THE WEEK IN REVIEW<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686814 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686814\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/686814\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686814\" class=\"content-area-description single-story post-686814 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/web.facebook.com\/HassanAllamProperties\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/414.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686815\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686815\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE ENTERPRISE GUIDE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/how-to-save-your-special-moments-in-2026\/\">\r\n                            Your guide to keeping memories                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/how-to-save-your-special-moments-in-2026\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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In truth, memories have never been easier to store \u2014 yet it\u2019s exactly this that makes them harder to savor and cherish. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>From overflowing galleries to moments drowned in group chats<\/strong>, we tend to lose track of what matters most. Here are some ways you can safeguard your favorite memories, keep them close to heart, and bring them to life.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">The first steps<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We tend to experience the present as an anticipated memory<\/strong>, clinging to each and every singular moment by attempting to immortalize it through Instagram stories and Facebook posts. In our attempt to capture more, we retain less and lose track. So what\u2019s the workaround?<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Declutter your phone:<\/strong> This weekend, if you find yourself with an hour to spare, <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/wirecutter\/reviews\/the-recommendation-declutter-phone-20250922\/\" style=\"\" rel=\"noopener\">go through your digital galleries<\/a>. Scroll all the way up and make your way down, take note of significant events and your favorite moments, and group them in labeled albums you can easily find. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Invite your loved ones to <\/strong><strong>shared<\/strong><strong> albums: <\/strong>Both <a target=\"_blank\" href=\"https:\/\/support.apple.com\/en-eg\/guide\/iphone\/iph3d2676c9\/ios\" style=\"\" rel=\"noopener\">Apple Photos<\/a> and <a target=\"_blank\" href=\"https:\/\/support.google.com\/photos\/answer\/6131416?hl=en&co=GENIE.Platform%3DAndroid\" style=\"\" rel=\"noopener\">Google Photos<\/a> allow groups of individuals to upload images and videos to albums accessible simultaneously by each member. By having each individual contribute to a collective album, you\u2019re allowing yourself more time to savor the present, and affording yourself less pressure to single-handedly pull out your phone every few minutes. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\"> Slow down<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Overloading ourselves with photos <\/strong><strong>hinders our ability to remember<\/strong>, according to a recent University of W\u00fcrzburg study (<a target=\"_blank\" href=\"https:\/\/www.tandfonline.com\/doi\/epdf\/10.1080\/1047840X.2024.2384125?needAccess=true\" style=\"\" rel=\"noopener\">pdf<\/a>). While phones are unmatched in terms of accessibility and convenience, they might not produce the best depiction of the present moment. Offloading our memories to our phones may weaken our ability to recall certain details and reconstruct them, the research finds. By being mindful of the moments we capture, we can ensure our memories remain faithful to how we truly experienced them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Interested in putting your phone down and going old-school? <\/strong>Here are a few options for your consideration.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- The MNDR 35 Film Camera: <\/strong>A simple-to-use gadget, MNDR\u2019s reusable film camera is the kind of gadget that\u2019s easy to carry around, fun to look at, and invites you to savor the present while capturing the moments that truly matter. The camera works with a variety of different film rolls and comes with built-in flash, so there\u2019s no curfew on your memories.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT-<\/strong> You can check out MNDR\u2019s catalogue on their <a target=\"_blank\" href=\"https:\/\/eg.shopmndr.com\/category\/all-products\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Instax Minis:<\/strong> Need a memory to take home? A polaroid camera will do the trick. Essentially requiring no action from you other than a point-and-shoot, Instax\u2019s analog cameras are perfect for making sure your photos aren\u2019t lost in a digital dark hole, with images printed instantly upon capture. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT-<\/strong> You can browse through the different Instax cameras and supplies through the <a target=\"_blank\" href=\"https:\/\/www.instaxeg.com\/analogue-cameras\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Xiaomi Portable:<\/strong> If decluttering your phone leaves you with photos you can\u2019t help but feel like wanting in your hands, <a target=\"_blank\" href=\"https:\/\/www.mi.com\/eg\/product\/mi-portable-photo-printer\/\" style=\"\" rel=\"noopener\">Xiaomi\u2019s portable photo printer<\/a> can make that happen in minutes. The wireless bluetooth printer seamlessly connects to your device, enabling you to print high-resolution color images straight from your gallery. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT-<\/strong>You can find the gadget on <a target=\"_blank\" href=\"https:\/\/www.amazon.eg\/-\/en\/Xiaomi-Portable-Photo-Printer-Compatible\/dp\/B095SP2CH7\" style=\"\" rel=\"noopener\">Amazon<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">Bringing memories to life<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Speaking of holding your memories in your hands, there are plenty of ways to bring them to life right from the comfort of your couch.<\/strong> A slew of online and offline Egyptian businesses have made it their bread and butter to offer creative ways to display your media \u2014 these ones in particular caught our attention\u2026<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Picskis:<\/strong> We\u2019d wager that it\u2019s been a while since you\u2019ve picked up a physical photo book \u2014 that can change. Offering customizable photobooks and magazines filled with all your photos and mixed media, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/picskisss?igsh=cW9vazJ1ejJlenZw\" style=\"\" rel=\"noopener\">Picskis<\/a> lets you keep your memories on a bookshelf. You can place your order through their <a target=\"_blank\" href=\"https:\/\/picskis.com\/collections\/photobooks\" style=\"\" rel=\"noopener\">website<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Design Avenue:<\/strong> Need a few pictures framed but haven\u2019t had the time to see it through? Design Avenue offers frame set customization, photo printing, and delivery. You can browse through their <a target=\"_blank\" href=\"https:\/\/designnavenue.com\/pages\/create-your-gallery-wall?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnHHAgMH6HAXHpF_BKNkIIWWRfcmHudO8neDFX6QhfcEnzNiKk5797cKUtl0E_aem_X0UuyvsPCH6XCmp1cX107g\" style=\"\" rel=\"noopener\">website<\/a> for inspiration, and reach out through <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DSxs-CqDUU0\/?igsh=MWJya3d5dHd6OG1lMg==\" style=\"\" rel=\"noopener\">Instagram<\/a> DMs for inquiries and orders. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Maramzy:<\/strong> Not looking to frame photos but rather travel memorabilia? Egyptian lifestyle brand <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/reel\/C_lHe-mseLI\/?igsh=ZWx6Zmw4M21kYm51\" style=\"\" rel=\"noopener\">Maramzy<\/a> offers a variety of glass wall frames that let you frame everything from plane tickets and concert wristbands to polaroids and post cards. You can find the frames on the brand\u2019s <a target=\"_blank\" href=\"https:\/\/maramzy.com\/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnOxW9TGpiIgY3ADykQOHSvqOywjGKfpmxSh6RqAgPgCbG2X3zHYNuGYM3IDU_aem_GHRaY5_eTwFPLXgnqihXew\" style=\"\" rel=\"noopener\">website<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-enterprise-guide\/\">THE ENTERPRISE GUIDE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686817 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"686817\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/686817\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686817\" class=\"content-area-description single-story post-686817 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/dar.com\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/173.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686818\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686818\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">At the Movies<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/the-housemaid-is-a-slow-burn-thriller-that-will-have-you-on-the-edge-of-your-seat\/\">\r\n                            The Housemaid is a psychological thriller worth your time                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/the-housemaid-is-a-slow-burn-thriller-that-will-have-you-on-the-edge-of-your-seat\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Based on Freida McFadden\u2019s bestselling <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/199010936\" style=\"\" rel=\"noopener\">novel<\/a>, Feig crafts a gripping thriller about a young woman whose misfortune leads her to work for a strange family.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The plot:<\/strong> Millie (Sydney Sweeney) is struggling with a troubled past; no family, no friends, and no place to call home. In her attempt to find a job, she finds what appears to be a perfect one \u2014 a live-in maid for the wealthy Winchesters in their massive estate in a quiet New York suburb. Nina (Amanda Seyfried), her husband Andrew (Brandon Sklenar), and her daughter Cece (Indiana Elle) appear to be quite normal on the surface \u2014 but they\u2019re not.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Millie soon realizes that behind Nina\u2019s amicable smile lies a wealth of anger, volatility, and violence. <\/strong>Andrew warns Millie that Nina has some mental health troubles that may lead to her harming herself or others. Desperate to keep a job, Millie shrugs it off. All\u2019s well until she and Andrew begin falling for each other.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our expectations weren\u2019t high, but The Housemaid took us by surprise.<\/strong> Seyfried delivers one of her strongest performances to date, portraying Nina\u2019s complexities so vividly that we\u2019d argue she\u2019s the reason behind the film\u2019s success. Sklenar also steps out of his comfort zone, delivering his fair share of powerful scenes. While Sweeney\u2019s performance wasn\u2019t extraordinary, the award for worst performance eluded her, instead going to Michael Morrone, whose portrayal of the gardener, Enzo, was almost difficult to watch \u2014 thankfully, he wasn\u2019t central to the plot. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our verdict: <\/strong>The movie carries a suspenseful atmosphere reminiscent of \u201890s thrillers. Although it\u2019s technically a slow burn, it never feels tedious. Even if seasoned viewers manage to predict the twist, it remains an entertaining experience. Feig succeeds in keeping the audience eager to see what happens next, with the final act delivering a shocking escalation. Into thrillers? You won\u2019t want to miss out on this one. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH IT-<\/strong> The film is screening at City Center Almaza, Alexandria, and Mall of Egypt\u2019s <a target=\"_blank\" href=\"https:\/\/egy.voxcinemas.com\/movies\/the-housemaid?d=20260206#showtimes\" style=\"\" rel=\"noopener\">Vox Cinemas<\/a>, <a target=\"_blank\" href=\"https:\/\/www.citystars-heliopolis.com.eg\/en\/cinema\" style=\"\" rel=\"noopener\">City Stars Cinema<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DUTGD7xkQAi\/?hl=en\" style=\"\" rel=\"noopener\">Cima Arkan<\/a>, and CFCM and D5\u2019s <a target=\"_blank\" href=\"https:\/\/district5.scenecinemas.com\/movie-details\/the-housemaid.html\" style=\"\" rel=\"noopener\">Scene Cinema<\/a>. Watch the trailer on YouTube (<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=48CtX6OgU3s\" style=\"\" rel=\"noopener\">watch, runtime: 2:33<\/a>)<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/at-the-movies\/\">At the movies<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; TV<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-watching\/\">worth watching<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686820\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">      \r\n<section id=\"advertiser\" class=\"enterprise-adv issue-section\">\r\n    <div class=\"issue-section__content\" style=\"flex-direction: column;\">\r\n      <h4 class=\"wp-block-heading has-text-align-center has-normal-font-size\">\r\n        <span class=\"has-primary-color stk-highlight\"> This publication is proudly sponsored by<\/span>\r\n    <\/h4>\r\n    <div class=\"issue-sponsor-slides-div\">\r\n        \r\n            <div class=\"issue-sponsor-slide issue-sponsor-slide--single-slide\">\r\n                <img data-recalc-dims=\"1\" decoding=\"async\" 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         <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/the-past-that-refuses-to-let-go-in-ishiguros-never-let-me-go\/\">\r\n                            A slow unraveling of past and present in Never Let Me Go                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/the-past-that-refuses-to-let-go-in-ishiguros-never-let-me-go\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                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wp-post-image\" alt=\"\" data-attachment-id=\"686822\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/the-past-that-refuses-to-let-go-in-ishiguros-never-let-me-go\/153-jpg-51\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/153.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"153.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/153.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/153.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686821\" class=\"content-area-description single-story post-686821 post type-post status-publish format-standard has-post-thumbnail hentry category-from-the-bookstore tag-enterprise-recommends tag-enterprise-weekend tag-from-the-bookstore tag-literature tag-worth-reading wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>\ud83d\udcda Can you take memory for granted?<\/strong> That is the question that Nobel Laureate Kazuo Ishiguro grapples with in his 2005 modern classic <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/6334.Never_Let_Me_Go\" style=\"\" rel=\"noopener\">Never Let Me Go<\/a>. A Man Booker Prize finalist, the novel has been hailed as a piece of literary fiction that is hard to forget, and harder not to be absolutely swept away by. Wrapped in what seems like a coming-of-age narrative, Never Let Me Go unravels as an understated sci-fi story that explores larger themes of death, morality, society, and the bizarre workings of memory. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The plot: <\/strong>Hailsham, an isolated British boarding school, is where the story\u2019s narrator Kathy anchors the reader \u2014 and where her mind lingers until the age of 31. She is introduced as a \u201ccarer\u201d who looks after \u201cdonors\u201d \u2014 a job and concept that remains unclear for much of the story. Her present is shaped by memory, as she keeps returning to her time at Hailsham, in an attempt to examine her life in hindsight. She moves through scattered recollections of the school with her former closest friends Ruth and Tommy often at the center. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Questions pile up as more is revealed. <\/strong>The story blends gothic undertones and a warped sense of nostalgia. Kathy\u2019s narrative fully embraces childhood whimsy, but paired with her uncomfortable retrospection, a dystopia slowly unfolds as readers start to realize that Hailsham is not a normal school. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Through a non-linear yet bizarrely coherent progression of events<\/strong>, Ishiguro constructs a brilliantly crafted story. The narrator tells her story in the simplest and most candid of ways, engrossing us in the microsociety of Hailsham with all its nuances \u2014 its light, atmospheric moments, as well as its darker, more unsettling ones. The story\u2019s impact hits you slowly, and you\u2019ll find yourself fully immersed and stunned as you turn the final page.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT-<\/strong> You can place a special order for the paperback version at <a target=\"_blank\" href=\"https:\/\/www.bookspotonline.com\/middle.php?file=bookdetails&bookid=47848\" style=\"\" rel=\"noopener\">The Bookspot<\/a>, and keep an eye out on <a target=\"_blank\" href=\"https:\/\/diwanegypt.com\/product\/never-let-me-go-2\/\" style=\"\" rel=\"noopener\">Diwan<\/a> for a restock. In the meantime, you can also get the eBook on <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Never-Let-Me-Kazuo-Ishiguro-ebook\/dp\/B000FCK2TW\/ref=tmm_kin_swatch_0\" style=\"\" rel=\"noopener\">Amazon<\/a> and <a target=\"_blank\" href=\"https:\/\/www.kobo.com\/ww\/en\/search?query=never+let+me+go&utm_source=linkshare_us&utm_medium=affiliate&utm_campaign=goodreads&utm_term=x_gr_w_bb&ranmid=37217&raneaid=gwez7vxblvu&ransiteid=gwez7vxblvu-6kw.yv1ptm1awohzqzt83w&siteid=gwez7vxblvu-6kw.yv1ptm1awohzqzt83w&fclanguages=en&ssid=kHN4f5_ep0U69LVyrUlIG&sid=2452bb2d-651d-4d02-92c7-3387dff36e6d\" style=\"\" rel=\"noopener\">Kobo<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/from-the-bookstore\/\">From the Bookstore<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/literature\/\">literature<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-reading\/\">worth reading<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686823\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686823\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Hot and Fresh Out of the Kitchen<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/edncs-newest-all-day-brasserie-is-a-feast-for-the-eyes\/\">\r\n                            A feast for the eyes at Lulu\u2019s                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/edncs-newest-all-day-brasserie-is-a-feast-for-the-eyes\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Doubling as an experience venue, Lulu\u2019s checks all the boxes; the eatery hosts yoga sessions, holds a variety of talks, and \u2014 most importantly \u2014 serves good food.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Lulu\u2019s<\/strong><strong> playful exterior is contrasted by a well-curated, short, and sweet <\/strong><strong><a target=\"_blank\" href=\"https:\/\/static.myqrcode.mobi\/user-media-prod%2Fmenu-updated-jan-2026-2_e25f14aa_m58wdk\" style=\"\" rel=\"noopener\">menu<\/a><\/strong><strong>.<\/strong> Their one-page morning selection features hand-picked classics \u2014 done Lulu\u2019s style. While most complimentary starters go unnoticed, Lulu\u2019s fresh, fluffy, and sweet brioche was an exquisite palate primer as we perused the menu. The breakfast selection leaned more towards Mediterranean cuisine \u2014 think burrata, spinach, feta, pesto, avocado, and lemon pepper hollandaise as some of the recurring flavors.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We<\/strong> <strong>opted for the eggs royale and the turkey roll, and while we were hopeful the <\/strong><strong>food would fill the gorgeous whimsical plates, we were unfortunately disappointed.<\/strong> We devoured the eggs royale in two bites \u2014 yes, it was mouth-wateringly delicious; but the portion size was underwhelming. The turkey roll came packed in the same buttery brioche we\u2019d had earlier, and that\u2019s when we knew we were about to taste greatness. Stuffed with fresh turkey, arugula, and sun-dried tomatoes, it was an explosion of flavor \u2014 but again, the portion size just didn\u2019t cut it. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The silver lining of the sample size savories? We had plenty of room for dessert.<\/strong> Deeming it a \u201cfun\u201d pick, we decided to go for the cookie trompe l\u2019oeil \u2014 not an actual cookie, but rather an illusion of one with vanilla ganache, chocolate cream, and salted caramel. A feast for the eyes it was, yet unfortunately not much more. The dessert looked heavenly, but the flavor could use a push towards the pearly gates. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our verdict:<\/strong> Lulu\u2019s is a gorgeous destination for a fun time with friends and loved ones. When it comes to actual sustenance, we found it a little hit or miss \u2014 but perhaps we\u2019re the outliers here. Given the raving reviews, we can\u2019t help but feel that another visit to the EDNC eatery will be in the cards for us \u2014 if only for the brioche. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND IT-<\/strong> Lulu\u2019s is located at New Cairo\u2019s <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/KzbKr6tgDq5xkxnf6\" style=\"\" rel=\"noopener\">EDNC<\/a>. Reservations can be made through Instagram, and pick-up orders can be placed through their <a target=\"_blank\" href=\"https:\/\/apps.apple.com\/ae\/app\/l%C3%BClus\/id6757676939\" style=\"\" rel=\"noopener\">app<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83d\udcb5 Per person:<\/strong> EGP 1k-1.5k<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83e\ude91 Outdoor seating:<\/strong> Yes<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83c\udf7a Alcohol<\/strong>: No<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\ud83e\uddbd Accessibility friendly:<\/strong> Yes<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hot-and-fresh-out-of-the-kitchen\/\">Hot and Fresh Out of the Kitchen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/restaurant\/\">restaurant<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686825\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"686825\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT TO LISTEN TO<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/\">\r\n                            Wesley Morris analyzes pop culture                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); navigator.clipboard.writeText('https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/')\">\n                    Copy Link                <\/a>\n\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/\">\n                    Facebook                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/facebook-icon2.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/x.com\/intent\/post?text=Wesley Morris talks pop culture in Cannonball&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/\">\n                    X                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/twitter-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/&title=Wesley Morris talks pop culture in Cannonball\">\n                    LinkedIn                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/linkedin-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/api.whatsapp.com\/send?text=Wesley+Morris+talks+pop+culture+in+Cannonball+https%3A%2F%2Fenterpriseam.com%2Fegypt%2F2026%2F02%2F06%2Fwesley-morris-talks-pop-culture-in-cannonball%2F\">\n                    WhatsApp                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/whatsapp-icon.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n        <\/ul>\n    <\/div>\n        <\/div>\r\n                    \r\n                <\/div>\r\n\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/\">\r\n                    <div class=\"photo photo--above\">\r\n                        <img decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/66.jpg?fit=1568%2C9999&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" data-attachment-id=\"686826\" data-permalink=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/wesley-morris-talks-pop-culture-in-cannonball\/66-jpg-28\/\" data-orig-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/66.jpg?fit=%2C&amp;ssl=1\" data-orig-size=\"\" data-comments-opened=\"0\" data-image-meta=\"[]\" data-image-title=\"66.jpg\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/66.jpg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/ent.news\/2026\/2\/66.jpg?fit=1024%2C1024&amp;ssl=1\" \/>                    <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686825\" class=\"content-area-description single-story post-686825 post type-post status-publish format-standard has-post-thumbnail hentry category-what-to-listen-to tag-enterprise-recommends tag-enterprise-weekend tag-podcast tag-what-to-listen-to tag-worth-a-listen wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> \ud83d\udc42 <strong>Care for a dose of pop culture critique?<\/strong> In The New York Times\u2019 <a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/column\/cannonball-with-wesley-morris\" style=\"\" rel=\"noopener\">Cannonball<\/a>, two-time Pulitzer recipient Wesley Morris zeroes in on \u2014 and drills into \u2014 all the latest hot topics dominating the cultural sphere, bringing his own cultural insight, humor, and charm to an otherwise crowded topic of discussion. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Whether it\u2019s the latest hit show, a chart-topping album, or a culturally relevant political controversy, everything gets dissected on Cannonball. <\/strong>Morris leads interesting and analytical conversation, leaving little space for casual banter. What do Ryan Coogler\u2019s <a target=\"_blank\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/01\/an-intersection-of-horror-and-history\/\" style=\"\" rel=\"noopener\">Sinners<\/a> and the Drake-Kendrick beef have in common? Morris has a theory on that. How is Beyonc\u00e9\u2019s latest album a statement on the current state of America? Morris dissects that with a professor who teaches an entire class about the pop star. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>One <\/strong><strong><a target=\"_blank\" href=\"https:\/\/open.spotify.com\/episode\/1D7jAKD0ZE6KK8aY49NoSz\" style=\"\" rel=\"noopener\">episode<\/a><\/strong> <strong> that caught our attention coincided with the centennial of F. Scott Fitzgerald\u2019s The Great Gatsby.<\/strong> Given Morris wrote an introduction to one of its recently published editions, he had a lot to say alongside novelist Min Jin Lee and New York Times Book Review Editor Gilbert Cruz, picking apart the Jazz Age tragic classic and highlighting personal relationships with the novel across all different phases of their lives. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The trio broke down the re-readability of the book, the timelessness of its characters, and how Fitzgerald managed to address multiple heavy themes in one place. <\/strong>What could have easily been a dull conversation proved particularly riveting. Morris\u2019 animated and friendly presence, combined with his confidence and experience, makes this episode \u2014 and every other one \u2014 all the more interesting and truly worth your time.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO LISTEN-<\/strong> You can tune in on <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/cannonball-with-wesley-morris\/id1151436460\" style=\"\" rel=\"noopener\">Apple Podcasts<\/a> | <a target=\"_blank\" href=\"https:\/\/link.deezer.com\/s\/32kWNqbUSVJjuicvEeuBY\" style=\"\" rel=\"noopener\">Deezer<\/a> | <a target=\"_blank\" href=\"https:\/\/www.podbean.com\/pw\/dir-fz5mq-362b32\" style=\"\" rel=\"noopener\">Podbean<\/a> | <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/1wr19EefQb1OLldzfOR1KH?si=5f9cba3c42d84204\" style=\"\" rel=\"noopener\">Spotify<\/a> | <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/@CannonballPodcast\" style=\"\" rel=\"noopener\">YouTube<\/a> | <a target=\"_blank\" href=\"https:\/\/music.youtube.com\/playlist?list=PL959yNJGO7n6ut_Lf717t4LFoswMxl7lL&si=pU7AzZ8gIhUb5TQP\" style=\"\" rel=\"noopener\">YouTube Music<\/a> | <a target=\"_blank\" href=\"https:\/\/music.amazon.com\/podcasts\/d0f40f43-8859-4a26-a8ae-880513fa2e2d\/cannonball-with-wesley-morris\" style=\"\" rel=\"noopener\">Amazon Music<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/enterprise-recommends\/\">Enterprise Recommends<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/podcast\/\">podcast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-to-listen-to\/\">WHAT TO LISTEN TO<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-a-listen\/\">worth a listen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"686827\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2026\/02\/06\/686827\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-686827\" class=\"content-area-description single-story post-686827 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">\ud83d\uddd3\ufe0f FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5-6 February (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/ummkulthummusical\" style=\"\">Umm Kulthum Musical<\/a><\/span><span style=\"font-weight:400;\"> at Drama Hall, New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>5-7 February (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DTxOV1OjfgK\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">The Garden Market<\/a><\/span><span style=\"font-weight:400;\"> at East View Mall, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1760\" style=\"\">Voices of the Century<\/a><\/span><span style=\"font-weight:400;\"> at the Opera Hall in New Capital.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> at Heliopolis, Merryland Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6-7 February (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/football_access_summit_7888\" style=\"\">Football Access Summit<\/a><\/span><span style=\"font-weight:400;\"> at Zed Park.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>7 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/cairofleamarket?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==\" style=\"\">Cairo Flea Market<\/a><\/span><span style=\"font-weight:400;\"> at Ghurnata Community Space, Heliopolis.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11-15 February (Wednesday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Animatex-6th-Edition_7873\" style=\"\">Animatex<\/a><\/span><span style=\"font-weight:400;\"> at AUC Tahrir Square.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-14 February (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DTxOV1OjfgK\/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==\" style=\"\">The Garden Market<\/a><\/span><span style=\"font-weight:400;\"> at East View Mall, New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12-15 February (Thursday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.facebook.com\/events\/al-horreya-garden\/thai-food-bazaar-2026\/1267017841984825\/\" style=\"\">Thai Food Bazaar<\/a><\/span><span style=\"font-weight:400;\"> in Zamalek. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/tazkarti.com\/#\/e\/1723\" style=\"\">Bryan Adams<\/a><\/span><span style=\"font-weight:400;\"> at the GEM.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Valentines_Special_Saad_El_Oud_8014\" style=\"\">Valentine\u2019s Special - Saad El Oud<\/a><\/span><span style=\"font-weight:400;\"> at CJC 610.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14 February (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Mina-Nader_7946\" style=\"\">Mina Nader<\/a><\/span><span style=\"font-weight:400;\"> at Grand Tiba Theatre. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">17 February (Tuesday): First day of Ramadan (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MARCH<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">20 March (Friday): Eid Al-Fitr (TBD). <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">APRIL<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>2 April (Thursday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Hany-Shaker_7829\" style=\"\">Hany Shaker<\/a><\/span><span> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">13 April (Monday): Sham El Nessim. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 April (Saturday): Sinai Liberation Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">MAY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">1 May (Friday): Labor Day. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">26 May (Tuesday): Arafat\u2019s Day.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JUNE <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">16 June (Tuesday): Islamic New Year.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">30 June (Tuesday): June 30th Revolution.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">JULY<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">23 July (Thursday): July 23rd Revolution 1952. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">AUGUST <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">25 August (Thursday): Prophet Muhammad\u2019s Birthday. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 October (Tuesday): Armed Forces Day. <\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":686811,"template":"","categories":[],"tags":[],"class_list":["post-686810","weekend","type-weekend","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"ee20586a-2932-4edf-bebc-a1f79b59b8b5","teaser":"","photo_url":"https:\/\/ent.news\/2026\/2\/334.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The art of remembering - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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