{"id":673750,"date":"2025-10-17T00:00:00","date_gmt":"2025-10-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?post_type=weekend&#038;p=673750"},"modified":"2025-12-18T08:48:19","modified_gmt":"2025-12-18T08:48:19","slug":"out-tricking-the-trickster","status":"publish","type":"weekend","link":"https:\/\/enterpriseam.com\/egypt\/weekend\/out-tricking-the-trickster\/","title":{"rendered":"Out-tricking the trickster"},"content":{"rendered":"<section id=\"673752\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673752\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">1<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE WEEK IN REVIEW<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/world-leaders-sign-gaza-peace-accord-at-sharm-el-sheikh-summit\/\">\r\n                            World leaders sign Gaza peace accord at Sharm El Sheikh Summit                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/world-leaders-sign-gaza-peace-accord-at-sharm-el-sheikh-summit\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Hint: The cat playing Beethoven probably isn\u2019t real.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Enterprise Weekend comes out each Friday at 9:00am CLT.<\/strong> We\u2019ll be back on Sunday at 6am with EnterpriseAM. Until then: Enjoy the weekend.<\/p>\n<p class=\"tag-border-left\"> ?\ufe0f LAST WEEK IN 3 MINS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>DIPLOMACY-<\/strong> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>World<\/strong><strong> leaders gathered in Sharm El Sheikh on Monday to sign a peace agreement <\/strong><strong>formally ending the war in Gaza and laying out a framework for postwar reconstruction.<\/strong> The <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/78bcc3b1-9a18-4022-8e0d-2036f44ea565\/world-leaders-sign-gaza-peace-accord-at-sharm-el-sheikh-summit-co-chaired-by-el-sisi-and-trump\" style=\"\" rel=\"noopener\">Sharm El Sheikh Peace Summit<\/a> was co-chaired by President Abdel Fattah El Sisi and US President Donald Trump as part of an Egyptian-American initiative to consolidate peace efforts in the Middle East. The gathering brought together leaders from more than 25 countries.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ENERGY- <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Fuel prices are up again \u2014 but hopefully for the last time in the next 12 months<\/strong>. The government\u2019s fuel pricing committee has decided to raise fuel prices effective 6am this morning, according to <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share\/p\/1GTbwMKTVu\/\" style=\"\" rel=\"noopener\">a statement from the Oil Ministry<\/a>, which said fuel prices will be fixed for at least one year following today\u2019s hikes.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Here\u2019s a breakdown of the new prices:<\/strong><\/p>\n<ul>\n<li><strong>95-Octane<\/strong> is now priced at<strong> EGP 21.00<\/strong> per liter, up <strong>10.5%<\/strong> from EGP 19.00;<\/li>\n<li><strong>92-Octane<\/strong> rose to<strong> EGP 19.25<\/strong> per liter, up <strong>11.6%<\/strong> from EGP 17.25;<\/li>\n<li><strong>80-Octane<\/strong> is now <strong>EGP 17.75<\/strong> per liter, a <strong>12.7%<\/strong> increase from EGP 15.75;<\/li>\n<li><strong>Diesel<\/strong> price climbed to <strong>EGP 17.50<\/strong> per liter,<strong> up 12.9%<\/strong> from EGP 15.50;<\/li>\n<li>The price of <strong>compressed natural gas<\/strong> for automobiles rose to <strong>EGP 10.00<\/strong> per cubic meter, <strong>up 42.9%<\/strong> from EGP 7.00 previously \u2014 a price that has been fixed since October 2024.<\/li>\n<\/ul>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- LNG exports will once again begin flowing out of Egypt <\/strong>after the Madbouly government <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/aed06ecb-6a6f-4a17-8770-82cbadf47e62\/egypt-resumes-lng-exports-as-weather-cools-and-demand-dips\" style=\"\" rel=\"noopener\">gave energy players the green light to resume exporting<\/a> during the winter months, a government source told EnterpriseAM. Exports will be on hold starting April as the country starts gearing up for the heightened demand that accompanies the hot summer months.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>TRADE- <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Suez Canal transit is <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/de43560b-066a-4c30-8eff-f20a55d75ee0\/suez-canal-transit-could-pick-up-early-next-year\" style=\"\" rel=\"noopener\">projected to pick up<\/a><\/strong><strong> in early 2026 \u2014<\/strong> driven by the easing of regional tensions and a positive regional growth forecast from the IMF, Chamber of Commerce\u2019s International Transport and Logistics Division Secretary General Amr Al Samdoni told EnterpriseAM. Shipping lines have been encouraged by the Israel-Hamas ceasefire agreement and are \u201cdeveloping quarterly plans\u201d on the premise that the war and Houthi attacks cease completely, he added.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ECONOMY-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- S&P Global Ratings <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/aee46d36-31a9-4c4e-bd6b-0a43b0fd7948\/s&p-upgrades-egypt%25e2%2580%2599s-credit-rating-for-first-time-in-seven-years\" style=\"\" rel=\"noopener\">upgraded Egypt\u2019s long-term sovereign credit rating<\/a><\/strong><strong> to B <\/strong><strong>from B-, the first upgrade since 2018<\/strong>, while affirming its short-term rating at B, according to a report from the rating agency seen by EnterpriseAM. The decision reflects the \u201csignificant improvement in the Egyptian economy in light of structural reforms, the liberalization of the exchange rate, the increase in foreign direct investment, and the improvement of indicators,\u201d Finance Minister Ahmed Kouchouk told EnterpriseAM.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Egypt\u2019s current account deficit <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/c64ad0cb-f3a5-4d5f-8e2c-7658c1a7c9a9\/egypt%25e2%2580%2599s-current-account-deficit-narrows-to-usd-15.4-bn-in-fy-2024-25\" style=\"\" rel=\"noopener\">narrowed to USD 15.4 bn<\/a><\/strong><strong>in FY 2024-2025, down <\/strong><strong>25.9% y-o-y from the USD 20.8 bn recorded a year earlier<\/strong>, according to central bank figures. The deficit shrank on the back of a marked increase in remittances, a rise in tourism revenues, and a jump in non-oil exports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- The Finance Ministry is planning to unveil its new public debt strategy this <\/strong><strong>December<\/strong>, Finance Minister Ahmed Kouchouk told representatives in Washington, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid0mKULG1dEnMvPMfaxjo5uYiFFZEB6DWoLmzfZKuLDxKwcABRYZhiecdwj6LCsm4t5l\" style=\"\" rel=\"noopener\">ministry statement<\/a>. The announcement confirms what we <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/93de81f7-e533-4d53-90f3-182cbb45ccc2\/new-debt-strategy-expected-to-see-light-in-1q-fy-2025-2026\" style=\"\" rel=\"noopener\">reported<\/a> in July about the upcoming strategy for 2025-2030, which will feature social and sustainability bond issuances. The strategy will include debt-for-investment swaps modeled after the Ras El Hikma agreement \u2014 converting a significant portion of regional and international deposits into investments \u2014 alongside increased concessional financing from financial institutions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>AUTOMOTIVE-<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Chinese automaker Jinbei signed a local assembly agreement with its sole agent in <\/strong><strong>Egypt<\/strong>, Jinbei Royal Egypt Chairman Khaled Saad <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/195cd618-5037-4870-ac00-18077a14d2a7\/china%25e2%2580%2599s-jinbei-draws-closer-to-local-assembly-lines-in-egypt\" style=\"\" rel=\"noopener\">said at a press conference<\/a> attended by EnterpriseAM. Assembly will be carried out at Ezz Elsewedy Automotive Factories\u2019 Sixth of October facilities, with an initial output target of 3k light trucks in the first phase.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>REAL ESTATE- <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Midar, Sodic to build EGP 110 bn wellness city:<\/strong> Midar for Investment and Urban Development has signed <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9f17d28d-cd04-494b-aed7-bb6ae1e258b7\/midar-and-sodic-to-develop-egp-110-bn-wellness-focused-project-in-new-cairo\" style=\"\" rel=\"noopener\">a partnership agreement<\/a> with Sodic to develop Egypt\u2019s first fully integrated wellness and sustainable residential project in New Cairo\u2019s Mada City with total investments of EGP 110 bn, according to a company statement.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- The government is studying a number of proposed low-interest financing <\/strong><strong>initiatives intended for prospective buyers in the real estate market<\/strong>, a government source <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/8ca8e4f7-4569-4477-9aa5-1ace71d34021\/egypt-mulls-low-interest-financing-for-home-buyers\" style=\"\" rel=\"noopener\">told<\/a> EnterpriseAM. The move would help keep demand healthy \u2014 and, importantly, liquidity in play \u2014 until the central bank lowers interest rates to 15.00-16.00%, down from the current 21.00% overnight deposit rate, we were told.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MANUFACTURING-<\/strong> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>State-owned EgyptAlum <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/cac66681-1f49-469f-9bfd-44e7c3e58417\/egyptalum-to-invest-egp-6-bn-in-the-current-fiscal-year\" style=\"\" rel=\"noopener\">plans to invest more than EGP 6 bn<\/a><\/strong><strong> in the current fiscal <\/strong><strong>year to launch initial phases of several projects<\/strong>, Al Borsa reported, citing an unnamed company official. The investments will cover a new aluminum foil factory, a pharma packaging facility, an aluminum dross recycling line, and a car rim manufacturing project, along with the rehabilitation of an existing plant.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>TAX- <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Your smokes are getting pricier:<\/strong> The Egyptian Tax Authority (ETA) will implement a <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/79420706-5d61-4071-b163-1d050a22992e\/tax-hike-on-cigarettes-coming-soon\" style=\"\" rel=\"noopener\">12%<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/79420706-5d61-4071-b163-1d050a22992e\/tax-hike-on-cigarettes-coming-soon\" style=\"\" rel=\"noopener\">tax increase on cigarettes starting November<\/a>, in accordance with the amended VAT law, a government source told EnterpriseAM. This marks the second tax hike on local and imported cigarettes this fiscal year.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">? AROUND THE WORLD IN SEVEN DAYS- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/4\/122.jpg?ssl=1\"\/><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>French President Emmanuel Macron <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f0cdaff1-c1df-467f-aca6-f39f3ce763af\/trump-lands-in-sharm-el-sheikh-in-hours-for-gaza-summit\" style=\"\" rel=\"noopener\">announced a new cabinet<\/a><\/strong> as he and reappointed Prime Minister Sebastien Lecornu face pressure to form a stable government and prevent another collapse. Lecornu, who had stepped down before being reappointed last Friday, now needs to rally support from centrist allies to survive looming no-confidence votes in parliament. With Macron\u2019s popularity slipping and his coalition reduced to a weak minority, both opposition and allied parties have criticized him for refusing to scale back his agenda. (<a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-10-12\/macron-appoints-french-cabinet-in-new-bid-to-quell-crisis?srnd=homepage-middle-east\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/b7eddc06-2313-4c25-9f3f-390b0e4539c7\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/europe\/french-pm-lecornu-races-against-clock-form-government-2025-10-12\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/apnews.com\/article\/france-macron-lecornu-politics-prime-minister-df552bdfaaa09a3c1cb14d4369e75df4\" style=\"\" rel=\"noopener\">AP<\/a> | <a target=\"_blank\" href=\"https:\/\/www.france24.com\/en\/france\/20251012-pm-lecornu-meets-president-macron-as-budget-deadline-approcahes\" style=\"\" rel=\"noopener\">France 24<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Tensions are rising between Washington and Beijing:<\/strong> China <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f0cdaff1-c1df-467f-aca6-f39f3ce763af\/trump-lands-in-sharm-el-sheikh-in-hours-for-gaza-summit\" style=\"\" rel=\"noopener\">has accused<\/a> the US of escalating the trade war after Trump announced plans to impose a 100% tariff on Chinese exports and widen export control starting November, the <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/ce034c1b-97bd-4a79-a4e0-c62cf91aa233\" style=\"\" rel=\"noopener\">Financial Times<\/a> reports. China\u2019s Commerce Ministry criticized the US for blacklisting Chinese firms and abusing national security measures, warning it would take \u201ccorresponding measures\u201d if the tariffs proceed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>OVER IN TECH- OpenAI\u2019s latest chip agreement with Broadcom <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/21e00d23-2459-4d58-92d3-b27c40b249eb\/more-turkish-investments-ahead%3F\" style=\"\" rel=\"noopener\">got plenty of<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/21e00d23-2459-4d58-92d3-b27c40b249eb\/more-turkish-investments-ahead%3F\" style=\"\" rel=\"noopener\">attention<\/a><\/strong><strong>.<\/strong> The two firms agreed to develop and deploy 10 GW of chips and computing systems, marking the latest in a series of chip agreements inked by OpenAI with the likes of Nvidia and AMD worth bns of USD. (<a target=\"_blank\" href=\"https:\/\/www.wsj.com\/tech\/ai\/openai-broadcom-forge-multibillion-dollar-chip-development-deal-58d930d1?mod=hp_lead_pos3\" style=\"\" rel=\"noopener\">WSJ<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/bdaf9f30-f0a3-4bbc-aca7-86e609335e8a\" style=\"\" rel=\"noopener\">FT<\/a> | <a target=\"_blank\" href=\"https:\/\/www.cnbc.com\/2025\/10\/13\/openai-partners-with-broadcom-custom-ai-chips-alongside-nvidia-amd.html\" style=\"\" rel=\"noopener\">CNBC<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>CLOSER TO HOME- The fragile Israel-Hamas ceasefire agreement has <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/66a93563-740f-45c0-b1e5-c22ea35fe439\/kouchouk-relays-a-message-of-reassurance-to-investors\" style=\"\" rel=\"noopener\">started to face<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/66a93563-740f-45c0-b1e5-c22ea35fe439\/kouchouk-relays-a-message-of-reassurance-to-investors\" style=\"\" rel=\"noopener\">snags<\/a><\/strong>, days after US President Donald Trump heralded the end of the war during his visit to the region. Israel said it would limit the volume of humanitarian aid going into Gaza to half since Hamas has failed to return the bodies of some of the deceased hostages, as was agreed. Some 19 bodies have yet to be returned. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/world\/middle-east\/hamas-fighters-tighten-grip-gaza-clouding-future-ceasefire-2025-10-14\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-10-14\/israel-to-cut-gaza-aid-in-early-setback-for-trump-s-hostage-deal?srnd=homepage-middle-east\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/2025\/oct\/14\/israel-limits-aid-keeps-rafah-crossing-closed-dispute-hostage-remains\" style=\"\" rel=\"noopener\">Guardian<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IN CLIMATE NEWS- Levels of carbon dioxide surged at record levels in 2024<\/strong>, as record additions of renewable energy capacity <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/304b442d-e8fa-45f7-ad3e-71e6c4d3e080\/egypt-looks-to-raise-usd-1.5-bn-from-selling-stakes-in-state-owned-companies-this-fy\" style=\"\" rel=\"noopener\">failed to put the world on track<\/a> to meet its climate targets for 2030, a report by the International Renewable Energy Agency said. The ongoing burning of fossil fuels, along with a surge in wildfires, are to blame, IRENA said. (<a target=\"_blank\" href=\"https:\/\/www.reuters.com\/sustainability\/cop\/record-global-renewable-energy-growth-remains-short-climate-target-report-says-2025-10-14\/\" style=\"\" rel=\"noopener\">Reuters<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/environment\/2025\/oct\/15\/record-leap-in-co2-fuels-fears-of-accelerating-global-heating\" style=\"\" rel=\"noopener\">Guardian<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>MEANWHILE- The price of silver hit a <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/c0f3aa12-13b1-4141-beb9-4745c6f47529\/ifc-to-issue-egp-100-bn-worth-of-egp-denominated-bonds-as-early-as-2025-following-gov%25e2%2580%2599t-approval\" style=\"\" rel=\"noopener\">record high<\/a><\/strong><strong> of USD 53.6 per ounce on Monday<\/strong> amid the rising tensions between the US and China in what is being hailed as a \u201chistoric short squeeze.\u201d Prices have surged some 75% since the start of the year as investors seek safe havens. The latest peak saw the precious metal surpass a previous peak set in January 1980. \u201cSilver tends to follow gold upwards,\u201d CEO of the Silver Institute Michael DiRienzo told CNN. (<a target=\"_blank\" href=\"https:\/\/edition.cnn.com\/2025\/10\/09\/investing\/silver-record-high\" style=\"\" rel=\"noopener\">CNN<\/a> | <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/e1eb2205-bba5-4b66-888b-e7e5d6dc45f4\" style=\"\" rel=\"noopener\">Financial Times<\/a> | <a target=\"_blank\" href=\"https:\/\/www.telegraph.co.uk\/business\/2025\/10\/14\/silver-squeeze-wreaks-havoc-for-city-traders\/\" style=\"\" rel=\"noopener\">Telegraph<\/a> | <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-10-13\/silver-surges-to-all-time-high-above-52-50-an-ounce\" style=\"\" rel=\"noopener\">Bloomberg<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/business\/live\/2025\/oct\/14\/us-treasury-secretary-beijing-rare-earths-us-china-port-fees-imf-tariffs-business-live-news\" style=\"\" rel=\"noopener\">Guardian<\/a>)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>ALSO- Following weeks of youth-led protests in Madagascar<\/strong>, an elite military unit announced that it has <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/5b124481-2f0f-4e3b-b77d-db0f3ded583a\/suez-canal-transits-expected-to-pick-up-in-early-2026\" style=\"\" rel=\"noopener\">taken control over the country<\/a> after impeached President Andry Rajoelina fled the country earlier this week. The military is set to form a government and hold elections within two years, Capsat Colonel Michael Randrianirina said. (<a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/cn8xjjdgl8vo\" style=\"\" rel=\"noopener\">BBC<\/a> | <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/world\/2025\/oct\/14\/elite-military-unit-says-it-has-seized-power-in-madagascar\" style=\"\" rel=\"noopener\">Guardian<\/a>)<\/p>\n<div class=\"row\">\n<div class=\"col-md-12 subscribe-box-panel\">\n<div class=\"\">\n<div class=\"title\">\n<h4 class=\"fw-lighter mb-10\">   Get <b style=\"font-weight: 700\">Enterprise<\/b> daily   <\/h4>\n<\/p><\/div>\n<p class=\"mb-10\">The roundup of news and trends that move your markets and shape corporate agendas delivered straight to your inbox.<\/p>\n<p>  <a target=\"_blank\" href=\"\/egypt\/en\/user\/NewsLetters\" type=\"button \" class=\"btn-green px-3 d-flex align-items-center\" rel=\"noopener\">Subscribe here<\/a>  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p class=\"tag-border-left\">\u2600\ufe0f THE WEATHER THIS WEEKEND- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We\u2019re in for a cloudy couple of days<\/strong>, with temperatures in the capital set to peak at 29-30\u00b0C over the weekend before dropping to 16\u00b0C, according to our favorite weather app. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">? HAPPENING THIS WEEKEND-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Up<\/strong><strong> for some classic drama? The iconic musical <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DO1YHZHDeMi\/\" style=\"\" rel=\"noopener\">Oliver<\/a><\/strong><strong> is taking the stage for the <\/strong><strong>first time in Egypt at Theatro Arkan<\/strong> tonight and tomorrow. Enjoy the Dickens-inspired musical production by Fabrica. You can book your spot on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7390\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Downtown Contemporary Arts Festival is back <\/strong>and running until Sunday, 26 October, bringing Cairo to the forefront through a <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7460\" style=\"\" rel=\"noopener\">series<\/a> of performances, panel discussions, and workshops. Experience the haunting theatrical piece of <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPQyURyDgEt\/?img_index=1\" style=\"\" rel=\"noopener\">The Manual<\/a> at AUC\u2019s Falaki Theater tonight. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/The-Manual_7467\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Honor the 50th anniversary of Umm Kulthum\u2019s passing with a <\/strong><strong>musical<\/strong> produced by El Adl Group Studios at The Theater. Experience the legend\u2019s life story through this special musical showing tonight. Tickets are available on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/umkulthummusical\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">? HAPPENING NEXT WEEKEND-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Run for a cause: Join Cairo Runners and Bupa Egypt for <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPRp1YVCIic\/\" style=\"\" rel=\"noopener\">Breast Cancer Run<\/a><\/strong> on Friday, 24 October at District 5. Be part of breast cancer awareness month and support the spirit of resilient women all over the world. Registration is required at no cost \u2014 claim your spot <a target=\"_blank\" href=\"https:\/\/www.cairorunners.com\/portfolio\/bupa-breast-cancer-run\/\" style=\"\" rel=\"noopener\">here<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cairokee live? Unmissable.<\/strong> The superband is back for another unforgettable <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DO9EpIbDbgc\/\" style=\"\" rel=\"noopener\">night<\/a> at El Malahy Arena on Friday, 24 October. Sing your heart out to their culture-defining anthems and grab your tickets now on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/7439\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a> before they sell out. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Gear up for a night of laughter at Theatro Arkan with Ali Quandil\u2019s <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPOvbxfDCmE\/\" style=\"\" rel=\"noopener\">Accept Laugh Interact<\/a><\/strong> this Friday, 24 October. Join in on the interactive comedy experience and get your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/Ali-Qandil_7475\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Up<\/strong><strong> for a funny play?<\/strong> Catch the social comedy <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPgmiSuDCph\/\" style=\"\" rel=\"noopener\">Ya Rab Bent<\/a> at Theatro Arkan this Saturday, 25 October, for a night of laughter and good storytelling. Get your tickets on <a target=\"_blank\" href=\"https:\/\/www.ticketsmarche.com\/event\/ya-rab-bent_7501\" style=\"\" rel=\"noopener\">Ticketsmarch\u00e9<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/abdel-fattah-el-sisi\/\">Abdel Fattah El Sisi<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/diplomacy\/\">DIPLOMACY<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/donald-trump\/\">Donald Trump<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/gaza\/\">Gaza<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/middle-east-politics\/\">Middle East politics<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-week-in-review\/\">THE WEEK IN REVIEW<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673754 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"673754\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/673754\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673754\" class=\"content-area-description single-story post-673754 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/web.facebook.com\/HassanAllamProperties\/posts\/pfbid0FLJSXm7QLb7yMDzGVgef2BkRWs56JAvYWVBiyysB55wnszzR5wU827DUnGwQE4AQl\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/2025\/10\/809.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673755\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673755\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">2<\/div>\r\n\r\n                    <p class=\"f-graphik\">THE ENTERPRISE GUIDE<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/how-not-to-fall-for-ai\/\">\r\n                            How not to fall for AI                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/how-not-to-fall-for-ai\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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It\u2019s hard not to question a phenomena this pervasive, built primarily on leeching off of human-made content. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Besides the obvious ethical concern of copyright infringement, <\/strong><strong>generative<\/strong><strong> technology <\/strong><strong>blurs the line between truth and fabrication<\/strong>, fueling fears of manipulation and growing chaos. Now, more than ever, digital literacy isn\u2019t a luxury \u2014 it\u2019s a necessity we can\u2019t afford to skimp on. <\/p>\n<p class=\"tag-border-left\">RECOGNIZING AI WHEN YOU SEE, HEAR, OR READ IT- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The emergence of AI on our feeds was at first easily noticeable<\/strong>, with tacky and exaggerated visual overtones and redundant writing style. Now, scrolling through social media, it\u2019s hard to avoid the flood of AI slop \u2014 much of which has become harder to identify as such. But with the speed at which the technology is advancing, relying on pure discernment soon enough won\u2019t cut it much longer \u2014 we\u2019re already <a target=\"_blank\" href=\"https:\/\/www.404media.co\/ai-bunnies-on-trampoline-causing-crisis-of-confidence-on-tiktok\/\" style=\"\" rel=\"noopener\">starting to fall for it<\/a>. While platforms like <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/caab7eba-5bf0-4298-964e-26dd03bbb849\/%253cmark%253esora%253c%2Fmark%253e-2-is-too-powerful-too-soon\" style=\"\" rel=\"noopener\">OpenAI\u2019s Sora<\/a> and Meta AI offer contained spaces for AI-generated videos, users can still upload content generated by external AI tools with no requirement to disclose its origin unless the content is generated through the platform itself. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- IMAGES AND VIDEOS:<\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Deep deception is often visual \u2014 as the famous saying goes: \u201cseeing is believing.\u201d<\/strong> When the truth evades our eyes, we\u2019ve entered tricky territory. Distinguishing an AI-generated image or video from an authentic one can prove the hardest challenge, even for experienced professionals. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Visual Cues: <\/strong>The basic elements to look out for are anatomical errors such as hands with too many fingers, unnatural body movements and facial expressions, and glitches during motion. Context clues are also crucial \u2014 focusing on the background of an image or video and the peripheral surroundings usually exposes inconsistencies. Spotting illegible text is also a telltale sign of AI use. Be wary of uncanny perfection: things like overly polished hair or skin, and whether the overall appearance matches the context and setting of the image or video.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- TEXT: <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Written content generated by AI similarly proves difficult <\/strong><strong>to AI-proof<\/strong>, given language\u2019s natural variety of tone, style, wording, and structure. With AI chatbots like ChatGPT and Gemini, offloading writing tasks has never been easier \u2014 but it comes at the cost of everyone sounding the same. While it\u2019s harder to hide truths in written word, the prevalence of unoriginal text in the digital world undermines the power of language and limits our capacity for producing it.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>There are obvious giveaways for AI-tampered texts: <\/strong>Overuse of the characteristic em-dash and certain emojis, for starters. According to <a target=\"_blank\" href=\"https:\/\/www.scribbr.com\/ai-tools\/how-do-ai-detectors-work\/?utm_source=chatgpt.com\" style=\"\" rel=\"noopener\">Scribbr<\/a>, text generated by LLMs usually has predictable word patterns and sentences that are short with uncomplicated structures. Generic phrasing, overly polite and broad language, and logical errors are also things to take note of.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- AUDIO: <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>People\u2019s voices are increasingly vulnerable to being cloned and exploited<\/strong>, especially those of politicians or influential public figures. Audio deception can be the most subtle of all, so recognizing when you\u2019re listening to an AI-generated voice is essential. The <a target=\"_blank\" href=\"https:\/\/gijn.org\/resource\/guide-detecting-ai-generated-content\/\" style=\"\" rel=\"noopener\">Global Investigative Journalism Network<\/a> highlights unnatural pacing, flawless pronunciation, robotic inflection, lack of background noise, and terminology uncharacteristic of the person as major red flags \u2014 for example, Jake Paul <a target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@hamzaaldris\/video\/7557753812308577567\" style=\"\" rel=\"noopener\">cannot actually<\/a> speak Arabic perfectly. Synthetic voices can be scarily accurate, but their mechanical inflections can easily give them away if you\u2019re listening for them. <\/p>\n<p class=\"tag-border-left\">ALGORITHMS, MISINFORMATION, AND DISINFORMATION-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Spotting fake news has always been a prevalent issue in the online world<\/strong>, especially with the rise of clickbait and ad-driven media. Engagement is social media\u2019s beating heart, propelling many to skew information and exploit people\u2019s attention. AI, unfortunately, seems to be taking after us with new studies <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/28d261d1-e7f0-4855-a95e-470f1197d968\/%253cmark%253eai%253c%2Fmark%253e-is-making-us-less-moral\" style=\"\" rel=\"noopener\">revealing<\/a> that the technology has no moral compass when it comes to achieving a certain end-goal. Proof that AI is programmed to <a target=\"_blank\" href=\"https:\/\/www.yahoo.com\/news\/articles\/ai-learning-lie-social-media-184603273.html\" style=\"\" rel=\"noopener\">win human attention<\/a> makes social media a breeding ground for manipulation. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The pervasiveness of AI has taken over not only how content is created<\/strong> but also what content is being pushed to the forefront of our digital feeds. Social media now deeply <a target=\"_blank\" href=\"https:\/\/appinventiv.com\/blog\/ai-in-social-media\/\" style=\"\" rel=\"noopener\">integrates<\/a> AI to help with algorithms, user engagement, and data interpretation. As of 2025, the market for AI in social media sits at USD 2.69 bn, with projections to reach almost USD 10 bn by 2030. NewsGuard, a platform that rates the reliability of online sources, <a target=\"_blank\" href=\"https:\/\/www.newsguardtech.com\/special-reports\/ai-tracking-center\/\" style=\"\" rel=\"noopener\">found<\/a>, by the first half of 2025, over 1,200 AI-generated news and information sites that are actively publishing fake news in 16 languages with no human oversight by the first half of 2025. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While fake news doesn\u2019t originate from AI alone<\/strong>, the advent of this artificial force certainly amplifies its presence, making it spread faster and weigh heavier. According to <a target=\"_blank\" href=\"https:\/\/thebulletin.org\/2025\/07\/ai-is-polluting-truth-in-journalism-heres-how-to-disrupt-the-misinformation-feedback-loop\/\" style=\"\" rel=\"noopener\">the Bulletin of the Atomic Scientists<\/a>, fears that generative AI is fuel to the fire for fake news are \u201coverblown.\u201d People still stick to credible and mainstream outlets to get their news, while those who fall for AI-charged mis- or dis-information already hold similar opinions to said fake claims. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Still, the dangers are there \u2014 gullible or not \u2014 and the question stands: <strong>How do we combat <\/strong><strong>fake news fueled by AI? <\/strong><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1-<\/strong> <strong>It all starts with the algorithm.<\/strong> Your online engagement is key. Not sharing or interacting with posts that promote fake news is a small yet impactful step. The algorithm learns what sticks and what doesn\u2019t, whether prompted by humans or by AI. The less people engage with misinformation, the less it shows up in our social media feedback loops and the less AI sees a demand for it.  <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2- Take a moment and doubt. <\/strong>Everything you see online is designed to grab your attention and elicit a reaction. With that in mind, if seeing an outrageous headline or an absurd video strikes a chord, it\u2019s best to ask yourself: Why did the source share this? Choose not to engage not only with the share button, but also with your psyche\u2019s susceptibility to self-affirming information. In some cases, confronting fake news will force you to learn something that challenges what you believe \u2014 which leads us to the next point.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#3- Be your own detective. <\/strong>Being a part of the current internet landscape requires a good deal of active skepticism and critical thinking. It\u2019s always worth double checking the source of what you see online, especially if you\u2019re unfamiliar with the content sharer. A quick look through multiple credible news sites usually does the trick. Using reverse image search and looking elsewhere for the same picture can help verify a photo. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#4- Use detection tools. <\/strong>When all else fails, AI detection tools and fact-checking sites can be helpful. Accuracy rates for popular AI detection tools currently range from 65% to 85%, according to Scribbr. Unfortunately, detection can always be evaded with pattern recognition, which means these tools aren\u2019t the silver bullet to combating misleading generative AI. Still, they can be helpful when it comes to identifying most AI slop. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">BE ONE STEP AHEAD- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s important not to fall prey to the doomscrolling lure<\/strong>, becoming passive reactors to what we see. The power lies in the users\u2019 hands if we understand how the algorithm operates and work on consciously derailing its feedback loops. Letting your subconscious steer your online behavior most often leads to an echo chamber \u2014 an environment that feeds into one set of opinions and views. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>How can you regain control over your feed? <\/strong>Once you\u2019re successfully aware of the positive feedback loop that social media operates on, you can start scrolling more strategically. Muting accounts, platforms, and words that often promote AI-generated content and fake news is one step to cleansing your feed. Don\u2019t underestimate the \u201cNot Interested\u201d button because it signals to the algorithm what you want to see less of. Clearing your history and app cache is also a simple way to break tight loops and reset your past activity patterns. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Diversify the content you\u2019re exposed to.<\/strong> Don\u2019t fall into the trap of letting your feed get too personalized. To avoid an echo chamber, always seek out platforms with different views and be selective with your engagement so as to make space for a broader mix of content on your feed, not just the one you strongly identify with. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/ai\/\">AI<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/lifestyle\/\">lifestyle<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/technology\/\">technology<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/the-enterprise-guide\/\">THE ENTERPRISE GUIDE<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673757 advertiser\" class=\"issue-section enterprise-adv\">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                            \"\r\n            id=\"673757\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/673757\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673757\" class=\"content-area-description single-story post-673757 post type-post status-publish format-standard hentry category-advertiser wpautop entry\">\n\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p><span style=\"font-weight:400;\"><a href=\"https:\/\/dar.com\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ent.news\/ads\/imgs\/173.jpg?ssl=1\"><\/a><\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673758\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673758\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">3<\/div>\r\n\r\n                    <p class=\"f-graphik\">At the Movies<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/theres-nothing-quite-like-your-first-love\/\">\r\n                            There\u2019s nothing quite like your first love                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/theres-nothing-quite-like-your-first-love\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Working with director Omar Roshdy Hamed, he brings to life the wholesome love story of Salah (Maged El Kedwani) and Layla (Ghada Adel) in a romantic comedy that has quickly joined the ranks of our favorite films to date.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Full house: <\/strong>Salah is a retired engineer living alongside his daughter Nada (Asmaa Galal), her husband Alaa (Mostafa Gharieb), and their daughter Amina (Retal Abdelaziz). Nada is deeply attached to her father and constantly worries about his health and that of her small family. She runs the household like the navy, only feeding her family what she deems healthy. Salah, Alaa, and Amina, however, managed to make do with the living situation, telling a few white lies here and there to rid themselves of her unrelenting control. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A visitor from the past:<\/strong> One day, the caretaker of Salah\u2019s old apartment building in Heliopolis calls him. There\u2019s an emergency at his childhood home that requires his presence. There, Salah reunites with Layla, who has recently moved back in with her mother Nagiah (Mimi Gamal) next door. Salah is overtaken by yearning and decides to move back into his Heliopolis apartment, soon finding himself in a dilemma: rekindle his past love or dedicate his life to his family and devoted daughter.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Torn in two:<\/strong> More than just a love story between two people torn apart by fate, Feeha Eh Yaani is also a tender love story between a father and a daughter who views him as her most precious possession and top priority. Galal delivered one of her best and most sincere performances yet, with powerful scenes that touched our hearts. Needless to say, Adel and El Kedwani once again brought a series of smiles to our faces with their captivating presence in every scene they shared. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>It\u2019s a quiet kind of love. <\/strong>In Feeha Eh Yaani, romance stems not from exaggerated monologues or heroic acts, but from the daily acts of appreciation through which hearts are won. Heliopolis was an accomplice in the couple\u2019s romance, and we\u2019d argue its streets were the true protagonists of the film. The soundtrack \u2014 featuring a <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=UQqIWVzTeFI&list=RDUQqIWVzTeFI&start_radio=1\" style=\"\" rel=\"noopener\">song<\/a> by Egyptian-Libyan veteran singer Hamid El Shaeri \u2014 further exemplified the film\u2019s charm and overall warm and wholesome atmosphere. If we were to get nitpicky in an otherwise flawless production, we\u2019d argue that Asmaa Galal and Retal Abdelaziz looked more like sisters rather than mother-daughter.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Masterfully subtle.<\/strong> Feeha Eh Yaani is a gentle and dreamy film that instantly earns itself rewatch status. If you\u2019re looking for a calm cinematic experience, you won\u2019t want to miss out. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO WATCH-<\/strong> You can catch Feeha Eh Yaani at <a target=\"_blank\" href=\"https:\/\/egy.voxcinemas.com\/en\/movies\/feha-eh-yaani-arabic\" style=\"\" rel=\"noopener\">Vox Cinemas<\/a> in City Center Almaza, Mall of Egypt, and Mall of Alexandria. The film is also screening at <a target=\"_blank\" href=\"https:\/\/www.citystars-heliopolis.com.eg\/en\/cinema\/stars-cinema\/movie\/fyha-iyh-yany\" style=\"\" rel=\"noopener\">City Stars Cinema<\/a>, CFCM and District 5\u2019s <a target=\"_blank\" href=\"https:\/\/district5.scenecinemas.com\/movie-details\/feha-eh-yaani-arabic.html\" style=\"\" rel=\"noopener\">Scene Cinema<\/a>, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPWl8BPDMOp\/\" style=\"\" rel=\"noopener\">Cima Arkan<\/a>, and <a target=\"_blank\" href=\"https:\/\/point90.elcinema.com\/en\" style=\"\" rel=\"noopener\">P90 Cinema<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/at-the-movies\/\">At the movies<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/film-tv\/\">Film &amp; 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In <a target=\"_blank\" href=\"https:\/\/www.goodreads.com\/book\/show\/158875813-prophet-song\" style=\"\" rel=\"noopener\">Prophet Song<\/a>, recipient of the 2023 Booker Prize, Lynch instills a horror that draws upon a reality that is never too far away. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What happens when your country becomes a prison?<\/strong> It\u2019s dark in Dublin, eerily quiet, and someone is watching. Right off the bat, there is an engrossing sense of unease present in Prophet Song\u2019s very first chapter. Following Eilish Stack and her family, Prophet Song takes place in Ireland during a fictional near-future timeline. The novel begins with Eilish at home at night, awaiting her husband\u2019s \u2014 an Irish trade unionist \u2014 return. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Two strangers knock on the doors<\/strong>, announcing themselves as members of the Garda \u2014 a newly instated police organization. They\u2019re asking for her husband\u2019s whereabouts, and promptly leave upon learning he is not home. Eilish begins to worry, and her nonchalant husband, upon his return, cannot begin to understand why she is. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>1984 meets <\/strong><strong>The Handmaid\u2019s Tale meets reality<\/strong>. As the pages fall, the reader quickly realizes that something is terribly wrong, and is about to get much worse. Eilish\u2019s husband, Larry, is detained on accusations of protest against the new far-right government. The kicker? It\u2019s now pretty much martial law in all but name \u2014 and there\u2019s nothing they can do about it. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>An instant speculative fiction classic.<\/strong> \u201cI was trying to see into the modern chaos. The unrest in Western democracies. The problem of Syria \u2013 the implosion of an entire nation, the scale of its refugee crisis and the West\u2019s indifference,\u201d Lynch said in an <a target=\"_blank\" href=\"https:\/\/thebookerprizes.com\/the-booker-library\/features\/paul-lynch-interview-prophet-song\" style=\"\" rel=\"noopener\">interview<\/a> with The Booker Prize Foundation. Through Prophet Song, he writes of a country descending into chaos with no foreign resistance \u2014 a scenario all too common for countries of the Global South, which westerners have been \u201cdesensitised [by] daily.\u201d In doing so, Lynch presents an alarming truth: chaos is never too far away, no matter where you are. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Paul Lynch is a master of the pen.<\/strong> The author\u2019s prose immediately grasps attention. Words flow between introspection, descriptions, and dialogue (as is the case with many Irish authors, he eschews speech marks). This leaves for an experience in which the reader cannot afford to break gaze, lest the fantasy is cut short. It\u2019s an immersive experience, and one that is uncomfortable in a manner that holds you still and doesn\u2019t let go. While the novel is indeed fictional, it feels hauntingly real.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO GET IT-<\/strong> You can find Prophet Song in paperback at <a target=\"_blank\" href=\"https:\/\/www.kalimatstore.com\/product\/prophet-song-winner-of-the-booker-prize-2023\/?srsltid=AfmBOor3zwGKV3fDMwg87BNoNk3XyJuM2i08CPRUuUfXzNrCj4j_aLu1\" style=\"\" rel=\"noopener\">Kalimat<\/a> or place a special order for it from <a target=\"_blank\" href=\"https:\/\/www.bookspotonline.com\/middle.php?file=bookdetails&bookid=69700\" style=\"\" rel=\"noopener\">The Bookspot<\/a>. Look out for a restock on <a target=\"_blank\" href=\"https:\/\/diwanegypt.com\/product\/prophet-song\/\" style=\"\" rel=\"noopener\">Diwan<\/a> \u2019s website. You can also find the eBook on <a target=\"_blank\" href=\"https:\/\/www.amazon.com\/Prophet-Song-Novel-Booker-Winner-ebook\/dp\/B0CLQVQSVL\/ref=tmm_kin_swatch_0\" style=\"\" rel=\"noopener\">Amazon<\/a>. <\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/culture\/\">culture<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/from-the-bookstore\/\">From the Bookstore<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-reading\/\">worth reading<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673763\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673763\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">5<\/div>\r\n\r\n                    <p class=\"f-graphik\">Hot and Fresh Out of the Kitchen<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/sizzling-with-flavor\/\">\r\n                            Sizzling with flavor                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/sizzling-with-flavor\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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With lamplit tables and a menu that covers all the steakhouse essentials, Steakery confidently lives up to its claim of perfection.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The ambiance is the palate cleanser.<\/strong> Dim lighting, wooden fixtures, and plush seating create an atmosphere of pure comfort. Midcentury-inspired jazz artwork adorns the walls, while life-size figures of jazz musicians signal exactly what kind of evening awaits. The inaugural Level Square location isn\u2019t particularly spacious, but it\u2019s undeniably cozy \u2014 and surprisingly calm, even with nearly a full house during our visit.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The menu offers something for everyone.<\/strong> Beyond its signature steaks, Steakery <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/stories\/highlights\/17883656670341115\/\" style=\"\" rel=\"noopener\">serves<\/a> classic hearty soups and salads, a range of comfort food appetizers (think nachos, mozzarella sticks, fried calamari and shrimps), and an array of chicken, beef, and seafood mains. Craving something more casual? There\u2019s a solid selection of burgers and pasta dishes. But the real stars are the steaks \u2014 a significant portion of the menu showcases different cuts, from ribeyes to filet mignons.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>We surfed and we turfed.<\/strong> Our medium-well grilled fillet came topped with shrimp and drenched in \u00e0 la cr\u00e9me sauce, paired with creamy spinach penne. Other side options include saut\u00e9ed vegetables, spinach gratin, sweet corn, fries, mashed potatoes, or rice. For appetizers, we chose the sweet chilli shrimp, and \u2014 following our server\u2019s recommendation \u2014 the grilled chicken with creamy sun-dried tomato and spinach sauce.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Service was impressively quick.<\/strong> The sweet chilli shrimp arrived first: six crispy butterfly shrimp in a perfectly balanced sauce \u2014 neither overpowering nor timid. It\u2019s an appetizer that would be criminal to skip, ideal for sharing between two. The main followed shortly, accompanied by a complimentary portion of caramelized onions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The grilled chicken exceeded expectations.<\/strong> Our server\u2019s recommendation proved spot-on \u2014 the cutlets arrived sizzling hot, tender, and moist. The sun-dried tomato and spinach sauce complemented beautifully, and the saut\u00e9ed vegetables rounded out a satisfyingly filling meal.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>As for the steak? It checked every box.<\/strong> The grilled shrimp paired wonderfully with the \u00e0 la cr\u00e9me sauce, while the cut itself was beautifully tender and sparingly seasoned \u2014 seemingly just salt and pepper, letting the sauce take center stage \u2014 a choice purists would appreciate. The spinach cream penne held its own so well that it could easily shine as a standalone main.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Our verdict:<\/strong> Despite opening just 12 weeks ago, Steakery is already proving itself a worthy contender in Egypt\u2019s extensive eatery scene. Service, flavor, and variety all deliver, with nothing feeling amiss. Our only regret? Choosing the 230-gram cut over the 340.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO FIND THE STEAKERY-<\/strong> You\u2019ll find The Steakery at New Cairo\u2019s <a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/SrzYoQf43M9CyWbF8\" style=\"\" rel=\"noopener\">Leven Square<\/a><a target=\"_blank\" href=\"https:\/\/maps.app.goo.gl\/SrzYoQf43M9CyWbF8\" style=\"\" rel=\"noopener\">Mall<\/a>. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? Per person:<\/strong> EGP 1k-4k.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? Outdoor seating:<\/strong> Yes<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? Alcohol<\/strong>: No<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? Accessibility friendly:<\/strong> Yes<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/food\/\">food<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/hot-and-fresh-out-of-the-kitchen\/\">Hot and Fresh Out of the Kitchen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/restaurants\/\">restaurants<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673765\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673765\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">6<\/div>\r\n\r\n                    <p class=\"f-graphik\">PASS THE CONTROLLER<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/playing-it-safe-on-the-battlefield\/\">\r\n                            Playing it safe on the battlefield                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/playing-it-safe-on-the-battlefield\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Reviews have been a mixed bag so far, with critics praising the MMORPG\u2019s return to form while lamenting a lackluster campaign that feels like a relic from a bygone era.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The return to the classic four-class system provides excellent balance and clear <\/strong><strong>tactical roles. <\/strong>Each class (Assault, Engineer, Support, Recon) has a very distinct identity, and switching from running and gunning as Assault, to keep your team alive as Medic feels rewarding in its own right. The new Kinesthetic Combat System adds welcome quality-of-life improvements, allowing players to lean around cover, hitchhike onto vehicles, and drag fallen soldiers to safety before reviving them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The revamped Portal mode deserves special mention.<\/strong> Powered by the Godot engine, it provides map creation and game logic tools that represent a significant advancement over Battlefield 2042's basic visual block editor. The community has already produced impressive creations, from Counter-Strike's Dust 2 remake to custom zombie survival modes, promising extensive post-launch replayability.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Where it truly shines: <\/strong>Multiplayer is undeniably Battlefield 6\u2019s strongest asset. The game features impressive layered combat, with distinct infantry, land vehicle, and aerial layers that all fit together seamlessly. The gunplay has finally caught up with Call of Duty, featuring loud, frightening weapons with lightning-quick ballistics and excellent sound work. Gone are the frustrating hit registration issues that plagued 2042 \u2014 bullets now land where you aim them.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Unfortunately, the single-player campaign is where Battlefield 6 stumbles badly. <\/strong>Across nine missions totaling just five hours, the campaign zips around at a furious pace but feels like something players have done before, albeit at much lower fidelity. The story follows Dagger 1-3, a squad of U.S. Marine Raiders fighting against Pax Armata, a rogue private military company threatening a fractured NATO. The narrative is oddly apolitical in its presentation of NATO's collapse, resulting in a hollow experience. The characters are forgettable, with barely any memorable moments or emotional depth.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The campaign fails to harness Battlefield's special ingredients into a compelling <\/strong><strong>single-player context<\/strong>, instead opting to copy Modern Warfare\u2019s homework\u2026 while getting the answers wrong. You\u2019ll escort tanks without being able to drive them, watch helicopters fly without piloting them, and trudge through linear corridors toward static shooting galleries. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>While there are splashes of inspiration, such as a sequence on a crumbling New York <\/strong><strong>bridge<\/strong>, there's no one mission that screams out as an all-timer. The whole experience feels like an expensive amusement park ride where you're merely a passenger watching explosions you didn't get to cause.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With an estimated budget exceeding USD 400 mn<\/strong>, Battlefield 6 is one of the most expensive video games ever made. That investment shows in the polish and refinement, but you can't help wondering what could have been achieved with some creative risk-taking. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? Rating:<\/strong> 9\/10 on Steam, 5\/10 on IGN for the campaign, 8\/10 for multiplayer<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>\u231b Hours of gameplay:<\/strong> 8 hours for the campaign, N\/A for multiplayer<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">? <strong>Replay value:<\/strong> 10\/10<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? Platforms:<\/strong> <a target=\"_blank\" href=\"https:\/\/store.steampowered.com\/app\/2807960\/Battlefield_6\/\" style=\"\" rel=\"noopener\">Steam<\/a> and <a target=\"_blank\" href=\"https:\/\/store.epicgames.com\/en-US\/p\/battlefield-6\" style=\"\" rel=\"noopener\">Epic Games<\/a> for PC, <a target=\"_blank\" href=\"https:\/\/www.playstation.com\/en-us\/games\/battlefield-6\/\" style=\"\" rel=\"noopener\">Playstation<\/a>, and <a target=\"_blank\" href=\"https:\/\/www.xbox.com\/en-US\/games\/store\/battlefield-6-standard-edition\/9PJXV87JTSVQ\/0010\" style=\"\" rel=\"noopener\">Xbox<\/a> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>? Price:<\/strong> USD 69.99 for the standard edition, USD 99.99 for the Phantom edition, with an available USD 30 DLC<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/gaming\/\">gaming<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/pass-the-controller\/\">PASS THE CONTROLLER<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-trying\/\">worth trying<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673767\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"673767\">\r\n            \r\n                <div class=\"issue-story-header text-center\">\r\n                    <div class=\"index-number\">7<\/div>\r\n\r\n                    <p class=\"f-graphik\">WHAT TO LISTEN TO<\/p>\r\n                    <h3 class=\"story-title\">\r\n                        <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/your-favorite-bookstores-new-podcast\/\">\r\n                            Your favorite bookstore\u2019s new podcast                        <\/a>\r\n                    <\/h3>\r\n\r\n                    \r\n\t\t\t\t\t\n<div class=\"cta\">\n    <div class=\"cta__btn share-dropdown-cta dropdown-toggle-btn\" style=\"position:relative\">\n        <img decoding=\"async\" src=\"https:\/\/ent.news\/internal\/408834.svg\" alt=\"\">\n        Share Story\n        <!-- Dropdown Menu -->\n        <ul class=\"share-menu\">\n            <li class=\"list-inline-item\">\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/your-favorite-bookstores-new-podcast\/\" target=\"_blank\">\n                    Open in new tab                    <!-- <img decoding=\"async\" src=\"assets\/media\/placeholder\/svg\/new-tab.svg\" alt=\"\"> -->\n                <\/a>\n            <\/li>\n            <li class=\"list-inline-item\">\n                <a href=\"#\" target=\"_blank\" onclick=\"event.preventDefault(); 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Since launching in September, seven episodes have been released. Centered on stories of cultural entrepreneurship, Fil Diwan covers everything from content creation and cinema to the economics of creativity. Each 45-70 minute episode typically features in-depth interviews with prominent guests. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Lessons from an Egyptian novelist:<\/strong> In one standout <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/%D9%81%D9%8A-%D8%A7%D9%84%D8%AF%D9%8A%D9%88%D8%A7%D9%86-%D8%A5%D8%B2%D8%A7%D9%8A-%D8%AA%D9%83%D9%88%D9%86-%D9%83%D8%A7%D8%AA%D8%A8-%D9%85%D8%AD%D8%AA%D8%B1%D9%81-%D9%85%D8%B9-%D8%A3%D8%AD%D9%85%D8%AF-%D9%85%D8%B1%D8%A7%D8%AF\/id1837421871?i=1000727228600\" style=\"\" rel=\"noopener\">episode<\/a>, Fil Diwan hosts novelist and screenwriter Ahmed Mourad, who traces his journey from studying cinematography and working as a photographer to becoming a novelist. Mourad discusses developing a unique narrative style, and shares crucial lessons from the publishing world \u2014 particularly regarding writer-publisher relationships and the question of when writers should rely on publishing houses as opposed to going independent.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The conversation shifts to explore how screenwriting influences narrative prose, <\/strong><strong>touching on Mourad\u2019s experience with the 2017 film <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.imdb.com\/title\/tt6909846\/\" style=\"\" rel=\"noopener\">El Asliyyin<\/a><\/strong>, which debuted on screen before being adapted into a novel. The episode effectively translates an industry veteran\u2019s insights into actionable lessons for aspiring writers while contextualizing them within the contemporary creative landscape.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Piracy isn\u2019t publishing\u2019s only problem.<\/strong> Mourad argues that the Egyptian publishing industry\u2019s struggle extends beyond piracy to include weak investments in advertising and distribution. This explains why many authors choose to publish independently, shouldering the burden of designing, marketing, and distributing their own books \u2014 an approach that often hinders success. For Mourad, the publishing industry cannot withstand today\u2019s economic challenges without being treated as a fully integrated industry with cohesive production, marketing, and investment strategies.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Fil Diwan bridges culture and creativity<\/strong>, examining how creative work can exist within sustainable and profitable economic systems. Through conversations with guests including <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=JgUJ_xOijjs&list=PLWGYFtdTFMkxINl_HfUoHDMVomRB9bSHK&index=4\" style=\"\" rel=\"noopener\">Ziad Bahaa El Din<\/a>, <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=tMjnFawGpMU&list=PLWGYFtdTFMkxINl_HfUoHDMVomRB9bSHK&index=3\" style=\"\" rel=\"noopener\">Mai Salama<\/a>, <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=vZJGpnGyd98&list=PLWGYFtdTFMkxINl_HfUoHDMVomRB9bSHK&index=2\" style=\"\" rel=\"noopener\">Omar Taher<\/a>, and others, Fil Diwan is a promising podcast poised to enrich and inspire aspiring creative entrepreneurs. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>WHERE TO LISTEN-<\/strong> You can tune in on <a target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/%D9%81%D9%8A-%D8%A7%D9%84%D8%AF%D9%8A%D9%88%D8%A7%D9%86-fil-diwan\/id1837421871\" style=\"\" rel=\"noopener\">Apple Podcasts<\/a> | <a target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/73ICIbPBUvLEZPCg8ElHJ6\" style=\"\" rel=\"noopener\">Spotify<\/a> | <a target=\"_blank\" href=\"https:\/\/play.anghami.com\/podcast\/1074117337\" style=\"\" rel=\"noopener\">Anghami<\/a> | <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/@DiwanProductions\" style=\"\" rel=\"noopener\">YouTube<\/a> | <a target=\"_blank\" href=\"https:\/\/music.youtube.com\/channel\/UC5H5aVGwd3xJGpy43I_tL7Q\" style=\"\" rel=\"noopener\">YouTube Music<\/a>.<\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n    <div class=\"tags-section\">\n        <div class=\"f-graphik\">Tags:<\/div>\n        <div class=\"tags-list\">\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/podcast\/\">podcast<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/what-to-listen-to\/\">WHAT TO LISTEN TO<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                            <a rel=\"tag\" href=\"https:\/\/enterpriseam.com\/egypt\/tag\/worth-a-listen\/\">worth a listen<\/a>\n                <!-- <span class=\"sep\">,&nbsp;<\/span> -->\n                    <\/div>\n    <\/div>\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n<section id=\"673769\" class=\"issue-section \">\n<div class=\"issue-section__content\">\n<div class=\"stories\">            <!-- Show divider before story section -->\r\n        <div \r\n            class=\"\r\n                story-section            \"\r\n            id=\"calendar\">\r\n            \r\n            <div class=\"story__body\">\r\n\r\n                <a href=\"https:\/\/enterpriseam.com\/egypt\/2025\/10\/17\/673769\/\">\r\n                    <div class=\"photo photo--above\">\r\n                                            <\/div>\r\n                <\/a>\r\n\r\n                \n<article id=\"post-673769\" class=\"content-area-description single-story post-673769 post type-post status-publish format-standard hentry category-the-enterprise-entertainment-calendar wpautop entry\">\n\n\t\t\t<hr class=\"wp-block-separator has-text-color has-primary-color has-alpha-channel-opacity has-primary-background-color has-background is-style-wide\">\n\n\t\t<h2 class=\"wp-block-heading mt-0 has-primary-color has-text-color has-link-color has-normal-font-size\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n\t\t\t<strong> THE ENTERPRISE ENTERTAINMENT CALENDAR<\/strong>\n\t\t<\/h2>\n\t\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">?\ufe0f OCTOBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>1-26 October (Wednesday-Sunday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7460\" style=\"\">Downtown Contemporary Arts Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>12 October - 16 November (Sunday- Sunday): Cairo International Art District (<\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPbT94NCnyw\/?hl=en&img_index=1\" style=\"\">CIAD<\/a><\/span><span style=\"font-weight:400;\">) in Downtown Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">15-24 October (Wednesday-Friday): Luxor Book Fair. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-17 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Umm-Kulthum-Musical_7296\" style=\"\">Umm Kulthum Musical<\/a><\/span><span style=\"font-weight:400;\"> at The Theater. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>17 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/The-Manual_7467\" style=\"\">The Manual<\/a><\/span><span style=\"font-weight:400;\"> at AUC Falaki Theater. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-18 October (Thursday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7390\" style=\"\">Oliver<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>16-24 October (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFFYcHPqSFN\/?igsh=MXN2NGo4djU1Z2V0OQ%3D%3D\" style=\"\">Gouna Film Festival<\/a><\/span><span style=\"font-weight:400;\">.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/Ali-Qandil_7475\" style=\"\">Ali Quandil<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7439\" style=\"\">Cairokee<\/a><\/span><span style=\"font-weight:400;\"> at El Malahy Arena. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/TheGlowRun2025\" style=\"\">The Glow Run<\/a><\/span><span style=\"font-weight:400;\">, Palm Hills New Cairo.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>24 October (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DPRp1YVCIic\/\" style=\"\">Breast Cancer Run<\/a><\/span><span style=\"font-weight:400;\"> at District 5. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>25 October (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/ya-rab-bent_7501\" style=\"\">Ya Rab Bent<\/a><\/span><span style=\"font-weight:400;\"> at Theatro Arkan. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 October - 7 November (Thursday-Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cairojazzfestival.com\/tickets\/\" style=\"\">Cairo International Jazz Festival<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:400;\">31 October (Friday): Daylight saving time ends.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">NOVEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>11 November - 6 December (Tuesday - Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/p\/DFKf8KKCUJo\/\" style=\"\">Forever is Now<\/a><\/span><span style=\"font-weight:400;\"> at the Great Pyramids of Giza.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>14-24 November (Friday-Monday): Art Decoratifs Exhibition by <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.instagram.com\/artdegypte\/?hl=en\" style=\"\">Art D\u2019Egypt\u00e9<\/a><\/span><span style=\"font-weight:400;\"> at the Egyptian Museum in Tahrir. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>15 November (Saturday): The TriFactory\u2019s <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/ElGounaHalfMarathon2025\" style=\"\">El Gouna Half Marathon<\/a><\/span><span style=\"font-weight:400;\">, El Gouna.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-22 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/traversesummit.ticketsmarche.com\/event\/Traverse_4761#ticketsbuy%5C\" style=\"\">Traverse<\/a><\/span><span style=\"font-weight:400;\"> Summit at Hydeout, Hyde Park. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>21-29 November (Friday-Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/cdw.ticketsmarche.com\/event\/cairodesignweek#ticketsbuy\" style=\"\">Cairo Design Week<\/a><\/span><span style=\"font-weight:400;\">. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">DECEMBER<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>13 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.thetrifactory.com\/MarakezPyramidsHalfMarathon2025\" style=\"\">Marakez Pyramids Half Marathon<\/a><\/span><span style=\"font-weight:400;\"> by The TriFactory.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>19 December (Friday): DJ <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/ticketegypt.venflare.com\/events\/6cd3a219-2617-494d-a4bb-354460627876\" style=\"\">Ti\u00ebsto<\/a><\/span><span style=\"font-weight:400;\"> at the Giza Plateau.<\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>20 December (Saturday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/www.ticketsmarche.com\/event\/7399\" style=\"\">Ibrahim Maalouf<\/a><\/span><span style=\"font-weight:400;\"> at Concert Hall, New Capital. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700\">JANUARY<\/span> <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>30 January (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span style=\"font-weight:400;\"> normal registration ends. <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span style=\"font-weight:700;\">FEBRUARY <\/span><\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><span>6 February (Friday): <\/span><span style=\"text-decoration-skip-ink:none;-webkit-text-decoration-skip:none;\"><a href=\"https:\/\/registration.cairorunners.com\/races\/1\" style=\"\">Cairo Marathon<\/a><\/span><span> at Heliopolis, Merryland Park.<\/span><\/p>\n\t<\/div><!-- .entry-content -->\n\n\t\n<\/article><!-- #post-${ID} -->\n\n\n            <\/div>\r\n        <\/div> <!-- \/.story -->\r\n    \n    \n\n    <\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":673751,"template":"","categories":[],"tags":[],"class_list":["post-673750","weekend","type-weekend","status-publish","has-post-thumbnail","hentry","wpautop","entry"],"acf":{"mongo_id":"7043252b-df40-4d6c-ad82-67075321f7ba","teaser":"","photo_url":"https:\/\/ent.news\/2025\/10\/812.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Out-tricking the trickster - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/weekend\/out-tricking-the-trickster\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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