{"id":712224,"date":"2026-06-21T00:00:00","date_gmt":"2026-06-21T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/?p=712224"},"modified":"2026-06-21T12:09:43","modified_gmt":"2026-06-21T12:09:43","slug":"how-egypts-entrepreneurs-use-ai","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2026\/06\/21\/how-egypts-entrepreneurs-use-ai\/","title":{"rendered":"How Egypt\u2019s entrepreneurs use AI"},"content":{"rendered":"

\ud83e\udd16 When Claude analyzed Egyptian coffee brand ReQaf\u2019s 2025 <\/strong>and 2026 budgets, it flagged something the team had entirely missed <\/strong>\u2014 a financial insight that led founder Aly Khattab<\/a> (LinkedIn<\/a>) to revive one of the brand\u2019s discontinued limited editions. For Khattab, that moment confirmed something he\u2019d already built into his hiring process: AI literacy is now a baseline requirement, the new Excel. \u201cWhen we hire someone, we check their AI skills \u2014 how they write prompts, what kind of AI tools they use. If they\u2019re not familiar with AI, it feels like saying \u2018sorry, I don\u2019t know how to use Microsoft PowerPoint or Excel\u2019 during a job interview,\u201d Khattab tells EnterpriseAM.<\/p>\n

Egypt ranks <\/strong>56th out of 64<\/a><\/strong> countries in global consumer AI adoption <\/strong>\u2014 but among the entrepreneurs building businesses here, the picture looks different. AI is already part of the hiring process, the creative workflow, and, for some, the boardrooms where major moves happen. When Ahmed El Hefny (LinkedIn<\/a>), CEO of Zonta, sold his brand Amzolute<\/a> to US firm InvenTel, AI handled much of the contract back-and-forth. \u201cOf course, there was a [regulatory] professional on board, but AI really helped with the process and the back-and-forth with [InvenTel] and making sure the contract fits what we\u2019re trying to do,\u201d he tells us. <\/p>\n

According to a 2025 McKinsey <\/strong>survey<\/a><\/strong>, 88% of businesses globally have adopted AI for at least one business function \u2014 and Egypt's founders are making sure they\u2019re not left behind. We spoke with three of Egypt\u2019s founders to see how they\u2019re putting AI to work \u2014 and what it\u2019s actually changing.<\/p>\n

\n

AI as the new workplace staple<\/p>\n

AI first found its footing in administrative work \u2014 and Egypt\u2019s entrepreneurs put it to use. <\/strong>Khattab relies on a WhatsApp-based AI personal assistant that reads and summarizes his emails, organizes his schedule, and keeps him updated on his calendar. Karim Harouny<\/a>, CEO of the online gardening and nursery platform Mashtal<\/a>, takes a \u201cwork smart, not hard\u201d approach: before AI, his customer service team would spend almost 15 minutes crafting a reply to an Arabic-language email. \u201cYour AI will do all of that in a fraction of a second now. From a CS perspective, it\u2019s brilliant,\u201d Harouny says.<\/p>\n

El Hefny was an early mover, experimenting with LLMs before ChatGPT arrived. <\/strong>\u201cI was fooling around with a couple of LLMs before ChatGPT. It just makes a lot of the manual work a lot easier, and it helps with brainstorming, planning, and a lot of the thought processes that go behind the work. It's a very valuable resource that you use as per your disposition,\u201d he tells us. For El Hefny, opting out isn\u2019t a neutral position. \u201cIf you're operating purely without the help of any AI resources, you're fighting an uphill battle. Your competitors in the market have that valuable resource, so they can do more with their time than you can single-handedly. It's a big boost when it comes to output and ideation.\u201d<\/p>\n

\n

Where the returns show up\u2026 and the gaps that remain<\/p>\n

Beyond admin, AI has made its way into finance, accounting, creative direction, and big-buck decisions.<\/strong> For Khattab, it has transformed ReQaf\u2019s marketing output \u2014 feeding the tools a brief and getting a full campaign script back. \u201cYou just need to feed them the correct prompts. They understand what your business is like. You just tell the bot, \u2018I have a campaign for a new origin,\u2019 give them a quick brief, and the script is ready.\u201d<\/p>\n

Harouny\u2019s visually driven business runs on Google\u2019s Gemini for creative ideation<\/strong>, which he uses to generate visuals and bounce ideas off Gemini through conversational prompting. \u201cIt\u2019s like an incredibly intelligent, friendly buddy. If I need some kind of visual aid, I just go in, work on my prompt, and I think I\u2019ve gotten pretty good at it \u2014 nine out of ten times, it just nails it.\u201d<\/p>\n

The tools Egypt\u2019s founders reach for most \u2014 Claude, Gemini, ChatGPT, DeepSeek, and Nano Banana \u2014 are genuinely useful, but not yet fully accessible to everyone. <\/strong>Harouny is candid about the ceiling. \u201cIt\u2019s still not completely accessible to the average user. You still have to have a somewhat technical background to fully utilize the tool. But that gap is slowly being bridged daily.\u201d<\/p>\n

Harouny has taken a course through Anthropic to get deeper into Claude, with an eye toward eventually setting up his own agents.<\/strong> \u201cIdeally, I would love to be one of those people who can set up their own agents, but every time I start down that path, I realize very quickly that it's just not there yet. I\u2019m waiting for it to be a bit more accessible.\u201d Harouny suspects he's barely scratching the surface and keeps pushing his team to find better ways to use the tools available.<\/p>\n

El Hefny has gone further, spending the past year and a half on prompt engineering. <\/strong>\u201cI delved a little into prompt engineering almost a year and a half ago. I wouldn\u2019t say I\u2019m an expert, but I have relative confidence and competence in how to prompt properly to get better results,\u201d El Hefny says. For Khattab, the answer is institutional: AI training is built into onboarding at ReQaf, ensuring the whole team moves forward together. Constant learning has become a priority \u2014 not just a nice-to-have.<\/p>\n

Egypt\u2019s entrepreneurs aren\u2019t waiting for AI to mature before putting it to work <\/strong>\u2014 they\u2019re learning alongside it, integrating it into hiring decisions, creative direction, and big-buck business moves in real time. The tools aren\u2019t perfect, and there\u2019s still a learning curve. But for the founders who\u2019ve leaned in, the returns are already showing up where they count. <\/p>\n","protected":false},"excerpt":{"rendered":"

While AI struggled through some hiccups, the tech pushed through as an indispensable facet of the workplace \u2014 and Egypt\u2019s entrepreneurs are proof<\/p>\n","protected":false},"author":1,"featured_media":712225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7337],"tags":[7094,633,1546,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-712224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-enterprisepm","tag-lifestyle","tag-technology","wpautop","entry"],"acf":{"mongo_id":"c73e7cb0-e39b-4591-b759-a08981923138","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2026\/6\/1104.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Egypt\u2019s entrepreneurs love AI \u2014 here\u2019s how they use it","related_issue":[712219],"teaser":"While AI struggled through some hiccups, the tech pushed through as an indispensable facet of the workplace \u2014 and Egypt\u2019s entrepreneurs are proof"},"yoast_head":"\nHow Egypt\u2019s entrepreneurs use AI - 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Khattab has previously held top government and diplomatic posts including serving as minister for family and population, assistant minister of foreign affairs, and as ambassador to Czechoslovakia, among other posts.SAP has appointed\u2026","rel":"","context":"In "Moves"","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":592041,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/24\/egypt-court-bans-omar-ibn-al-khattab-biopic-series\/","url_meta":{"origin":712224,"position":2},"title":"Egypt court bans Omar ibn Al Khattab biopic series","author":"enterpriseam admin","date":"24 December 2019","format":false,"excerpt":"The Council of State\u2019s (Maglis El Dawla) Administrative Court has issued a ruling to ban the broadcast of \u201cOmar,\u201d a 2012 television series depicting the life of Omar ibn Al-Khattab, according to Ahram Online. 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Speaking to us this week is B.TECH Chief Transformation Officer Mohamed Khattab (LinkedIn).\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/5\/159.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":577528,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/27\/btech-could-issue-its-first-securitized-bonds-by-the-end-of-the-year\/","url_meta":{"origin":712224,"position":4},"title":"BTECH could issue its first securitized bonds by the end of the year","author":"enterpriseam admin","date":"27 November 2022","format":false,"excerpt":"Electronics retailer BTECH is looking to issue more than EGP 1 bn worth of securitized bonds before the end of 2022 to finance its consumer finance operations, BTECH CEO Mahmoud Khattab said (watch, runtime: 48:36) The issuance is part of a plan to issue securitized bonds worth EGP 8-9 bn\u2026","rel":"","context":"In "DEBT WATCH"","block_context":{"text":"DEBT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/debt-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/414.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":646395,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/13\/nigeria-pledges-to-support-khattabs-bid-as-unesco-director-general\/","url_meta":{"origin":712224,"position":5},"title":"Nigeria pledges to support Khattab\u2019s bid as UNESCO Director-General","author":"enterpriseam admin","date":"13 June 2017","format":false,"excerpt":"Nigeria will support Moushira Khattab for UNESCO director-general, Nigeria\u2019s Education Minister Mallam Adamu Adamu said, according to Nigeria portal Leadership. 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